A Small Investment in Customer Loyalty
If not for our customers/clients, where would we be? No matter what your profession or business is, for the most part, you are looking for ways and methods to attract people to your business.
But it doesn’t stop there. Once we have provided the service they seek, we want to keep them coming back or referring others to us.
If you’re getting started and looking at your budget, you may not realize how very little it can take in an investment in time and money to gain customer loyalty.
Let me share a recent experience we had…
The other morning we were out with another couple for breakfast at Another Broken Egg. We are there frequently, so the staff and managers recognize us. However, they’re courteous and friendly with every diner that walks in.
The manager that day, Tron, walks through and checks with every table to make sure that they are being taken care of. When he came to our table, he smiled and said...I’d like to do something special for you today.
We had no idea what to expect. Last time, he brought us an order of little beignets.
However, this time, when our checks came, he had comped our breakfasts. The total for the 4 of us was probably less than $25.
That small investment guaranteed him 4 loyal customers. And, we have introduced others to Another Broken Egg.
We would continue to go even if the manager had not done this for us but something like this goes a long way in showing appreciation for a customer.
Agents have been known to give closing gifts. They also show their appreciation throughout the year.
I’ve also known agents who helped a family going through tough financial times by going to the client’s house and making repairs and doing yard work for them.
Whether it’s an investment in time or money, these are the things that will keep them coming back to you as well as refer their friends as well.