A Small Investment in Customer Loyalty

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Home Stager with Room Service Home Staging

A Small Investment in Customer Loyalty

If not for our customers/clients, where would we be?  No matter what your profession or business is, for the most part, you are showing appreciationlooking for ways and methods to attract people to your business.

 

But it doesn’t stop there. Once we have provided the service they seek, we want to keep them coming back or referring others to us.

 

If you’re getting started and looking at your budget, you may not realize how very little it can take in an investment in time and money to gain customer loyalty.

Let me share a recent experience we had

The other morning we were out with another couple for breakfast at Another Broken Egg. We are there frequently, so the staff and managers recognize us. However, they’re courteous and friendly with every diner that walks in.

 

The manager that day, Tron, walks through and checks with every table to make sure that they are being taken care of. When he came to our table, he smiled and said...I’d like to do something special for you today.

 

We had no idea what to expect. Last time, he brought us an order of little beignets.

 

However, this time, when our checks came, he had comped our breakfasts. The total for the 4 of us was probably less than $25.

That small investment guaranteed him 4 loyal customers. And, we have introduced others to Another Broken Egg.

We would continue to go even if the manager had not done this for us but something like this goes a long way in showing appreciation for a customer.

 

thank youAgents have been known to give closing gifts. They also show their appreciation throughout the year.

 

I’ve also known agents who helped a family going through tough financial times by going to the client’s house and making repairs and doing yard work for them.

 

 

Whether it’s an investment in time or money, these are the things that will keep them coming back to you as well as refer their friends as well.

 

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Rainmaker
4,047,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

One of the restaurants (breakfast) we frequent does not ever charge us for coffee or the piece of french toast we end breakfast with.  And we always leave a huge tip.  A

Jul 13, 2018 04:38 AM #6
Rainmaker
2,933,950
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Kathy. They would make me a loyal customer! Enjoy your day!

Jul 13, 2018 05:10 AM #7
Rainmaker
4,961,845
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Kathy, for sharing your positive experience.

Jul 13, 2018 05:42 AM #8
Rainmaker
2,973,178
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It's not how much you spend...it's how much you gave it thought when people least expected or most needed a "little something special."

Jul 13, 2018 06:04 AM #9
Rainmaker
3,279,443
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Kathy and great point. Little things can insure continuing loyalty for sure.

Jul 13, 2018 07:16 AM #10
Rainmaker
1,696,343
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good moring Kathy - that is a wonderful example of customer loyalty.  I have just add Another Broken Egg to places I want to eat.

Jul 13, 2018 08:36 AM #11
Rainmaker
1,008,413
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy Streib - What a fabulous example of a focus on the customer.  I try to listen intently on clients likes and dislikes so I can customize my "thank you" to something they would not expect. 

Jul 13, 2018 08:39 AM #12
Rainmaker
2,120,175
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Hey Kathy: I helped another agent's buyer get a divorce right in the middle of escrow, LOL. I was the listing agent, and we could not close because the buyer did not realize she was not divorced. Her agent was brand new and part-time. I even met her to give her the keys at closing because her agent was working late. You just do what you've got to do for people.

Jul 13, 2018 08:39 AM #13
Rainmaker
2,231,331
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I don't worry about customer service, I just make sure that I treat everyone that I encounter with the kindness that they deserve!

Jul 13, 2018 10:37 AM #14
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nina Hollander I agree. It shows that you took the time to focus on what they might like. 

James Dray exactly. In the big scheme of things, it was a drop in the bucket for them but the thought was huge. 

Jul 13, 2018 10:43 AM #15
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marco Giancola that's it exactly!  Hope all is well with you. 

Dorie Dillard and by contrast, another breakfast place we go to and have been going there for years, does nothing like that. 

 

Jul 13, 2018 10:45 AM #16
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Donald Urschalitz don't know if you have Another Broken Egg where you are, but it's pretty good! I recommend the City Grits!

Ron and Alexandra Seigel now that's nice!!!!! Coffe alone, these days, can be a lot!

Jul 13, 2018 10:47 AM #17
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Wayne Martin Try it when you're down here next time!!!

Hi Roy Kelley Thank you and hope that you and Dolores will have a fun weekend. 

Sally K. & David L. Hanson you're right. I do think that some people look at the dollars but they need to see the bigger picture. 

Jul 13, 2018 10:49 AM #18
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sheila Anderson and the return is immeasurable!

Grant Schneider I think you'll like it. They have biscuits that are huge and really good!

Sheri Sperry - MCNE® and I'll bet that they notice it too!!!

Jul 13, 2018 10:53 AM #19
Ambassador
3,581,419
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents love that!!!! I'll bet the buyer remembered the extra effort you took!

Brian England And that is why you are so special. 

Jul 13, 2018 10:55 AM #20
Ambassador
3,618,289
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy, Tron is a very smart business man.  For that small gesture he will gain ten fold in business.  We need to adapt the same kind of business practice

Jul 13, 2018 01:51 PM #21
Rainmaker
2,324,990
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

In business there is the component of "Good Will."  Gestures like you experienced at "Another Broken Egg," is a testament to a wise owner, who understands that.

Jul 13, 2018 02:17 PM #22
Rainmaker
1,145,106
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

That is excellent. A small gesture but you know you are going to stay loyal to a business like that.

Jul 13, 2018 03:18 PM #23
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Fantastic move on the manager's part.  Rewarding loyal customers with a free meal is a classy move.

Jul 13, 2018 05:37 PM #24
Rainmaker
4,047,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

It is a win-win.  We always leave our servers (they work as a team and split the tiips) a big tip that more than covers the coffee and french toast, and we are there once a week... A

Jul 13, 2018 08:15 PM #25
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Kathy Streib

Home Stager - Palm Beach County,FL -561-914-6224
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