by Patricia Feager, 7/3/2018
As written in realtor.com, "White-Boxing," is a new trend being promoted by a real estate agent at Coldwell Banker in Beverly Hills. I'm wondering if ActiveRain Member Endre Barath, Jr. knows anything about this concept for Luxury Home Buying? The premise is "White-Boxing," is the new alternative to staging and being marketed in Beverly Hills, Los Angeles, and Brooklyn, NY as a blank canvas in "desirable locations."
For years, staging a home has been an effective way to sell a home. However, I noticed the past several years while my area was in a Seller's Market, staging was rarely used because homes were going under contract so quickly, there wasn't a need to stage. Is it true? Is "White-Boxing," becoming a new trend for the luxury market? Perhaps, Ron and Alexandra Seigel could weigh in on this too. Also, has Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 heard about this alternative in Long Island, NY?
In my area, I can only see Investors buying "White-Boxing," in more prestigious areas where there is a home with a view. But those would be far and in between. Perhaps Lisa Von Domek would like to express her opinion, as well? I have had my share of luxury homes sold and even though none of the homes were dilapidated and run down, buyers did rip out and start over because money was no object. What are your thoughts? How would you market if "White-Boxing," took off in your area? I'd love to know!