Why You Should Be Posting to GMB Daily Using Geo-Tagged Photos

By
Services for Real Estate Pros with PeterMarkSEO

If  you have not heard about GMB and if you need local leads read on. GMB is short for Google My Business. In a nutshell, GMB is not just your business page but operates in its own Mobile environment and index. The GMB page and posts work great when mobile users find your posts. Many times the GMB posts will outrank any big portal site at the local level if you set it up right. There has been some recent improvements to GMB and it is actually updated every month with new features. So whether you need Real Estate leads or Mortgage leads consider Google My Business Posts. While you are in the GMB Ecosystem be sure to optimize all the features there too.

 

You see on occassion I log in to the Mountain View, California and San Diego Testing Grounds of Google's headquarters via a local IP Address and VPN. I try to figure out what Google is doing and testing. They usually test in their local area before rolling out their changes across the US for their updates.

 

 

To make a long story short here is a screenshot below of a local client listing in which I had set up a GMB listing and posted some recent posts to get my client some leads. Prior to this there was no activity. Also I would like to add that local neighborhood leads are probably the best kind to get. They are specific to a local community and they have already filtered out their home search to the most specific location. That means they are getting super close to buying!

 

Inside Tip: The more you post the more leads you get while using Geo-Tagged Photos. ( Geo-Tagged means GPS Enabled. Make sure you have GPS Enabled photos on smartphone or camera) Be sure to rename the photos for those keywords I suggested in the video.

Google my business results

gmp photos

What I mean by local is when you are the owner of the business or work for the Broker in Charge, you take a local photo that is Geo-Tagged.

Many times I ask clients to please provide me with local photos. What I am left with doing is pulling photos from the website and trying to manually geo-tag them to that specific location. It works ok but not as well as the original geo-tagged photos.

You should be posting a minimum of 4 times per week on the GMB platform to keep it active. But from my evidence I suggest you post more than that. 

 

What should you post about? I like to use google trends or if I have access to google search console.  

Want local neighborhood leads? Drive out to a neighborhood and take a photo of a neighborhood sign, make sure it is geo-tagged and not so huge in file size. Upload the photo, write something about the nieghborhood and link to your website corresponding idx for that neighborhood.

 Don't copy other photos which you think are geo-tagged. Google is smarter than that! Don't be lazy. It takes less than 5 minutes to post in GMB, so be sure to utilize this valuable resource for your real estate business too. google will reward you when you provide local geo-tagged photos and the like. Trust me on this one.

 

 

 

 

 

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 07/21/2018 11:00 PM
  2. Peter Mohylsky, SoWal Is HOME. 07/28/2018 01:42 PM
  3. Jeff Hansen 02/09/2019 08:10 AM
Topic:
ActiveRain Community
Tags:
realtor tips
how to get more leads
leads for realtors

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Rainmaker
476,328
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Many thanks Peter.  I've seen the monthly report emails from GMB and the traffic could be better.  We'll give this a try!

Jul 13, 2018 02:37 PM #13
Rainmaker
72,317
Dario Ferreira
Attleboro, MA
Internet Marketing

Great tip Peter Mark 

For those wondering where the geotagging information is kept, it's stored in the image EXIF metadata.

You can use a website like metapicz.com to view any image's metadata.

Jul 13, 2018 06:48 PM #14
Rainmaker
337,001
Esperanza Butler® 818 926 5425
Century 21 Peak - West Hills, CA
Homes For Sale in West Hills, Ca (818) 926-5425

Thank you so much for sharing this great information. I love it

Jul 13, 2018 11:09 PM #15
Rainmaker
4,796,309
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I need to do this more often, Peter.  Thanks.

Jul 14, 2018 05:42 AM #16
Rainer
14,434
Burt Shaw GRI
Keller Williams East Boca - Boca Raton, FL
Realtor, "South Florida Focused"

Great advice Peter Going to give this a try !

Jul 14, 2018 07:40 AM #17
Rainmaker
298,028
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Excellent quick tutorial.  Adding to my marketing mix.

Do you recommend doing this on each new listing for our business as well?

Jul 14, 2018 10:37 AM #18
Rainmaker
1,271,825
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thank you so much for this post! I'm woefully unfamiliar with GMB and obviously need to get up to speed.

Jul 14, 2018 10:58 AM #19
Rainmaker
525,189
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Thanks for this information. I have never heard of this. I must try it out. 

Jul 14, 2018 12:14 PM #20
Rainmaker
284,655
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

Didn't realize this was so helpful.  Thanks for the information

 

Jul 14, 2018 03:08 PM #21
Rainmaker
2,753,747
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Hello Peter Mark - so much to do.  One needs a part-time marketing person to keep up with all of the things you are teaching us.  Thank you. 

Jul 14, 2018 03:53 PM #22
Rainmaker
474,791
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks for posting this, Peter Mark. I, too, will be looking into doingt his.
Bruce

Jul 14, 2018 08:02 PM #23
Rainmaker
58,132
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Very interesting!

Jul 15, 2018 06:34 AM #24
Rainmaker
10,676
Francisco Peot
Richmond Home Sales At EXP Realty - Richmond, VA
The Best Place To Find Your Home!

Is there a way to save your blog on my actyce rain account for future reference?

Jul 16, 2018 11:27 PM #25
Rainmaker
175,497
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Have been trying to do more with GMB. Love your great advice!

Jul 21, 2018 11:25 AM #26
Ambassador
3,144,723
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I've not been consistent with this and NEED desperately to just add this to my daily calendar, Peter! So much to do...so little time but, I know it's important!

Jul 28, 2018 10:46 AM #27
Rainmaker
864,376
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Thank you Peter Mark .  I set it up but have not done much with it.  Now I see I have to.  

Jul 30, 2018 04:40 PM #28
Rainmaker
864,376
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Peter Mark I did a post, as you suggested, but cannot find a place to place a link to the matching IDX for that community or back to my site.  I know I'm missing something here.  Would you mind explaining it?  

Aug 02, 2018 06:22 PM #29
Rainmaker
2,724,561
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ll have to try your method for my photos at some point. Great tips! Thanks very much!

Aug 03, 2018 11:45 PM #30
Rainmaker
1,451,774
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for the tips.  Posting some pics right now!

Sep 19, 2018 08:13 PM #31
Rainmaker
149,987
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great idea Mark to add to the pile of stuff that has to be done to stay digitally viable!  Thanks

Oct 07, 2018 11:11 AM #32
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