I recently received an email from a distant acquaintance. I had not heard from this person in many years and as I opened the email, my thoughts wandered back to some long-ago-memories that brought a smile to my face. My smile and my sweet thoughts were abruptly interrupted when the email lacked any personal care and was simply a cold solicitation for my business.
Have you ever encountered a similar experience?
I felt like this person had put together a list of people that they had ever known and blasted out a marketing email with the hopes of gaining some customers.
I understand that having a business demands that we extend needful attention to our marketing campaigns. I also understand that this person was simply trying to expand and grow his customer base. Yet, I find myself pondering the bigger question, which is, how do I market my business without making the recipient feel like a commodity?
One of my all time favorite quotes is from Maya Angelou:
"I've learned that people will forget what you said
People will forget what you did,
But people will never forget how you made them feel."
Marketing mindfulness is my desire.
It is my intention to pro-actively consider the golden rule referred to in the following quote by Orison Swett Marden:
"The golden rule for every business man is this: Put yourself in your customer's place."
If my marketing evokes a smile,
If my marketing stirs up real estate questions,
If my marketing conveys a message of appreciation -
Then my marketing is achieving my desired result!
(My post today was inspired by the quote above shared by our dear friend, Will Hamm)