Marketing Mindfulness By: Maria Sapio

By
Real Estate Agent with Berkshire Hathaway Homesale Realty RS334568

I recently received an email from a distant acquaintance.  I had not heard from this person in many years and as I opened the email, my thoughts wandered back to some long-ago-memories that brought a smile to my face.  My smile and my sweet thoughts were abruptly interrupted when the email lacked any personal care and was simply a cold solicitation for my business.  


Have you ever encountered a similar experience?

I felt like this person had put together a list of people that they had ever known and blasted out a marketing email with the hopes of gaining some customers.  
 
I understand that having a business demands that we extend needful attention to our marketing campaigns.  I also understand that this person was simply trying to expand and grow his customer base.  Yet, I find myself pondering the bigger question, which is, how do I market my business without making the recipient feel like a commodity?  

One of my all time favorite quotes is from Maya Angelou:


"I've learned that people will forget what you said
People will forget what you did,
But people will never forget how you made them feel."

Marketing mindfulness is my desire

 

It is my intention to pro-actively consider the golden rule referred to in the following quote by Orison Swett Marden:

"The golden rule for every business man is this: Put yourself in your customer's place."

If my marketing evokes a smile,
If my marketing stirs up real estate questions,
If my marketing conveys a message of appreciation -
Then my marketing is achieving my desired result!


(My post today was inspired by the quote above shared by our dear friend, Will Hamm)


Photo by Ludomił on Unsplash



Thank you for reading, and please know that I welcome your thoughts on this post.  Feel free to email me to share your feedback.
With thanks,
Maria Sapio

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 07/16/2018 05:00 AM
Topic:
Real Estate Best Practices
Location:
Pennsylvania Cumberland County Carlisle
Tags:
marketing
selling a home
real estate
finding a realtor
maria sapio
realtor carlisle

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Rainmaker
4,046,080
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post and the quote. Thank you for sharing. If I know anyone thinking of selling a home in your area I will refer them to you

Jul 14, 2018 03:00 AM #4
Rainmaker
4,306,642
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

An excellent point, Maria.  It's important to remain personal with those that you know (or knew).

Jul 14, 2018 05:29 AM #5
Rainmaker
2,628,755
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Thank You Maria Sapio,  You are so right, yes I go after business with others on Facebook but it not only the business, I try to be friends with them also.

 

Jul 14, 2018 07:46 AM #6
Ambassador
3,337,166
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

              

                       Thank you, Maria!

Jul 14, 2018 04:32 PM #7
Rainmaker
389,513
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you Kathy Streib for featuring this post - I so appreciate it!

Jul 14, 2018 05:51 PM #8
Rainmaker
987,434
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Maria Love the Maya quote. Been my favorite for years.  

Jul 15, 2018 05:34 AM #9
Rainmaker
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Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Maria Sapio,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week. Not sure how I missed it. I love the quote by Maya Angelou..its a wonderful way to be inspired to reach out to your peeps! Be heartfelt and genuine. 

Jul 15, 2018 06:04 AM #10
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Wonderful post from soulful you. Agree with you completely - a personal message filled with actual thought, warmth, caring, and value trumps a million spam messages screaming sales speak. You got it. D

Jul 15, 2018 07:12 AM #11
Rainmaker
1,544,556
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Maria - I love the thoughts that you and Will Hamm share and I am glad that Kathy Streib highlighted this.  I have had your feeling too and it is so important to ask ourselves how we make others feel.

Jul 15, 2018 09:56 AM #12
Rainmaker
1,298,668
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Yes, I have had this happen. I figure they are just looking for dollars and I move on without response.

Jul 15, 2018 10:48 AM #13
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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

YOU always evoke a smile on my face beauty!
And I love that quote from Maya.

Jul 15, 2018 01:29 PM #14
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Maria

This post is a winner, as is everything you said in it! I love Angelou's quote...there's a powerful message there.

Why would we NOT want to treat others as we would want to be treated, or in this case marketed to?

Jeff

Jul 15, 2018 08:08 PM #15
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Maria, I would not like that and have experienced some of that myself. 

Jul 15, 2018 09:44 PM #16
Rainmaker
1,189,967
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Mindful marketing is my desire as well. I would have had the same reaction if I received a solicitation email from someone I knew in the past. 

 

Jul 16, 2018 05:39 AM #17
Rainmaker
3,037,042
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Maria. This is soooooo telling and true too. I love the Angelou quote too.

Jul 16, 2018 06:14 AM #18
Rainmaker
983,181
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Well that is the conundrum! How to market while not actually appearing to do so. Certainly providing something of value (good real estate info perhaps) would be the answer for me. 

Jul 16, 2018 12:32 PM #19
Rainmaker
1,384,270
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Maria Sapio, it happens to me all the time, most of them get deleted without a response. Marketing is an art, should never be annoying.

Jul 16, 2018 04:47 PM #20
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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Maria, not enough of this in my book of life! But, we, who are conscious continue to chip away at the edges to get the core of our beingness! Good for you! 

Jul 16, 2018 06:48 PM #21
Rainmaker
476,280
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

This post is timely, as I am beefing up a marketing campaign and I will remember to practice mindfulness in my marketing. We should personalize our content whenever possible, and of course, keep the customers best interest at heart.

Jul 16, 2018 06:52 PM #22
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862,309
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Maria Sapio 
Your content was profound and seeing your lovely smile only made it better as I was reading. That email seemed to be like one of those computer calls on the telephone! Being REAL counts - all the best - Lynn

Jul 16, 2018 08:50 PM #23
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Maria Sapio

Real Estate Agent- Carlisle, PA. Mariasapio.com
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