Marketing Mindfulness By: Maria Sapio

Real Estate Agent with Keller Williams of Central PA RS334568

I recently received an email from a distant acquaintance.  I had not heard from this person in many years and as I opened the email, my thoughts wandered back to some long-ago-memories that brought a smile to my face.  My smile and my sweet thoughts were abruptly interrupted when the email lacked any personal care and was simply a cold solicitation for my business.  

Have you ever encountered a similar experience?

I felt like this person had put together a list of people that they had ever known and blasted out a marketing email with the hopes of gaining some customers.  
I understand that having a business demands that we extend needful attention to our marketing campaigns.  I also understand that this person was simply trying to expand and grow his customer base.  Yet, I find myself pondering the bigger question, which is, how do I market my business without making the recipient feel like a commodity?  

One of my all time favorite quotes is from Maya Angelou:

"I've learned that people will forget what you said
People will forget what you did,
But people will never forget how you made them feel."

Marketing mindfulness is my desire


It is my intention to pro-actively consider the golden rule referred to in the following quote by Orison Swett Marden:

"The golden rule for every business man is this: Put yourself in your customer's place."

If my marketing evokes a smile,
If my marketing stirs up real estate questions,
If my marketing conveys a message of appreciation -
Then my marketing is achieving my desired result!

(My post today was inspired by the quote above shared by our dear friend, Will Hamm)

Photo by Ludomił on Unsplash

Thank you for reading, and please know that I welcome your thoughts on this post.  Feel free to email me to share your feedback.
With thanks,
Maria Sapio


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds, C21 Platinum Properties 07/16/2018 05:00 AM
  2. Roy Kelley 10/06/2018 01:00 AM
  3. Will Hamm 10/05/2018 05:49 PM
Real Estate Best Practices
Pennsylvania Cumberland County Carlisle
maria sapio
realtor carlisle
selling a home
finding a realtor
real estate

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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Maria Sapio, it happens to me all the time, most of them get deleted without a response. Marketing is an art, should never be annoying.

Jul 16, 2018 04:47 PM #20
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Maria, not enough of this in my book of life! But, we, who are conscious continue to chip away at the edges to get the core of our beingness! Good for you! 

Jul 16, 2018 06:48 PM #21
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

This post is timely, as I am beefing up a marketing campaign and I will remember to practice mindfulness in my marketing. We should personalize our content whenever possible, and of course, keep the customers best interest at heart.

Jul 16, 2018 06:52 PM #22
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Maria Sapio 
Your content was profound and seeing your lovely smile only made it better as I was reading. That email seemed to be like one of those computer calls on the telephone! Being REAL counts - all the best - Lynn

Jul 16, 2018 08:50 PM #23
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Maria, for sharing your experience and your advice.

Jul 17, 2018 06:09 AM #24
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

One of the best posts I've read in a long time, Maria! Thank you for sharing this - I am 100% in agreement with you. We all do our very best to market our businesses to all who will 'listen' but, it's so much more important to market, taking into consideration, the recipient's feelings. 

Again, great post, Maria! Happy Tuesday!

Jul 17, 2018 07:55 PM #25
Property Valuation Construction Home Tips
PeterMarkSEO - Holiday, FL
Full Time SEO, Local GMB Expert

Great post! I like the message 

Jul 18, 2018 01:55 AM #26
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great post, I really appreciate your message,  I've been using Send Out Cards lately and having a blast making personal cards for friends, family and clients.

Jul 18, 2018 01:36 PM #27
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Nothing like realizing someone is just looking for your business and not really interested in you at all. Sad.

Great message and words to live by!

Jul 18, 2018 07:14 PM #28
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

I loved reading all the positive comments you received here. What great peeps. Thanks to you, this post made has made a nice impact on all of us. The message was clear, and one that we can all relate to. 

Jul 19, 2018 10:51 AM #29
John F Muscarella
Broker/Owner, Venice, FL, Florida's Suncoast

Maria, I was genuinely touched by your post and thought how right on it was.  Well conceived and well delivered.  You can never be human enough in this world of scial media.  Best to you and your business.

Jul 19, 2018 11:28 AM #30
Susan McCall - - Compass Realty Solutions
Compass Realty Solutions - Portland, OR
Listing and Buyer's Agent

I really enjoyed your thoughts and it brightened my day.

Jul 22, 2018 02:55 PM #31
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Tuesday morning, Maria.

Have a great day and an outstanding week.

Jul 24, 2018 06:47 AM #32
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I feel the same when I receive a cold email from someone I know well personally. So, I do not spam my friends. 

Sep 11, 2018 09:44 PM #33
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Maria Sapio wonderful post and I am so glad I caught it on Will Hamm's reblog. 

Congratulations on the well deserved Feature!

Oct 05, 2018 08:10 PM #34
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Maria Sapio it's important to think as the seller would think while reading your post.... make it a positive one ....

Oct 06, 2018 04:00 AM #35
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing your experiences and being the voice of reason Maria Sapio ....

Oct 06, 2018 06:10 AM #36
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

"Mindful marketing" is a great mantra to remember whenever we prepare to send out marketing pieces.

I can imagine your disappointment when you opened that email.

Oct 06, 2018 09:38 AM #37
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Some people are prone to have a memory only when there is something in it for them...they are best forgotten.

Oct 06, 2018 01:57 PM #38
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Maria Sapio Love the mindful marketing and Maya's quote '... 

But people will never forget how you made them feel."

Nov 05, 2018 11:28 AM #39
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