RISMedia, self described as "the residential real estate industry’s definitive source for news and information for real estate’s most profitable and productive professionals and all those looking to gain a competitive edge" , recently published a post that covers strategies to improve your first impression at a listing presentation.
- Respond quickly
- Set yourself apart
- Prepare for showtime
- Consider a makeover
- Pump up your engagement factor
In the 'prepare for showtime' section that state:
"When you arrive for the actual appointment, make it a real showstopper. You want the seller to see you as different and creative, with such impressive services that you become their only choice. Arrive with customized feather flags, riders for call capture (if signs are appropriate), a single-property website URL, a lead capture system already in place for their price range, a screen capture of your lead incubation reports, as well as the CMA. Begin by digitally demonstrating your premium marketing plan to visually engage the seller to interact as you review your special initiatives."
A couple of things to consider:
1. You can create an AgencyLogic single property Website for free prior to your listing presentation. You only pay for it once you get the listing.
2. A lot of agents keep their single property Websites live after the property has sold because it allows them to demonstrate how they marketed previous listings