Do Billboards Work?

By
Real Estate Technology with Z57 Internet Solutions

There is a big push towards advancing your technology and always using whatever is the latest and the greatest. At the same time, there is a countermovement towards integrating traditional media like letters, cards, and flyers. Traditional print marketing can still be effective when done right, and when you know your demographics. For example, people over the age of 60 are more likely to buy a home they found in a newspaper vs millennials that are more likely to find their home online.

 

But what about billboards?

 

In San Diego, billboards can range from $300-8,000 a month.

 

From my perspective as a writer, and not representing the company's views...if you take the minimum needed for a small billboard ($300) you can get a bigger return on investment with pay-per-click ads targetted towards buyers in your area. Billboards will target everybody that drives past them...but those passerbys might not necessarily be actively looking for a home...so your face and phone number will likely not be acknowledged.

 

Think about this:

  • When was the last time you bought something because you saw the product or service online?
  • When was the last time you bought something advertised on a billboard?

 

If you have some extra budget lying around, billboards are GREAT for establishing yourself as a neighborhood expert and brand recognition...you might even get people to recognize you at the local supermarket.

 

What do you think? Is it a good investment? Let us know in the comments below!

 

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Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

There are places in the US where billboards work. We have a client that has had a billboard in 3 places in her marketplace for at least 20 years.  It has paid off for her.  And there are places where they would be worst thing one can do.  So to answer your question, it depends on the market place and the people who live there.  

Jul 17, 2018 11:44 AM #1
Rainmaker
1,157,670
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I agree that a billboard is more for brand recognition. People will get to know who you are. If they pass by the billboard everyday, when they sell their home, they might just give you a call. I know a perfect spot in my area, that this will work. 

Jul 17, 2018 09:56 PM #2
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