How to Keep Your Community Pages Fresh in Google's Eyes

By
Real Estate Agent with Platinum Properties TN Broker: 208698

Community and Neighborhood Pages Must Be Kept Up to Date

Farmington Subdivision

One of our members (Thom Abbott), reached out to ask what changes do I make to the community pages on my website to keep them fresh and up to date. I must say this is an ongoing project and takes working on these pages throughout the year. So I thought I would give a detail of the information that needs changing and how this keeps buyers engaged. As a side benefit, Google notices and likes new content so the more often you do it the better it will before your SEO.

 

First to design my pages I rode neighborhoods and took photos to use including the entrance, parks, street scenes and pools, etc. When I write a page, I research the schools, include a link to the schools' websites so the homeowners will know times they start and the school bus pick up times. I talk  about the price range and the style of the homes. I mention amenities and the number of homes in the community.

 

 

Additionally, I talk about the HOA and if it is professionally managed I will include a link to the management company. There is an overview of the age of the neighborhood and whether there are new homes or future sections coming online. I describe the feel of the neighborhood and community. Always have a way for the consumer to search available homes in the neighborhood by providing a map (so they can see location) and a link to homes.

 

To freshen a community page consider addressing these topics:

Has the price range changed? Time date so consumers will know a reference point.

Talk about sales in the last few months. Consumers want to know about appreciation and price per square foot.

Are there any changes to the neighborhood? Is there a new amenity, a Facebook page, an annual event or yard sale?

Is there anything new with the schools? Have they gotten special classes or awards or are their sports teams excelling?

Is there a new restaurant or event center that has opened in the area? Talk about changes.

What are the homeowners saying about the neighborhood? Talk to a few of them and quote what they say.

Tell your personal opinion about why you think this is a good area or community.

Include a link to some past market stat reports. 

 

How to Keep Your Community Pages Fresh in Google's Eyes

 

For information on homes and neighborhoods in Clarksville TN contact The Real Debbie Reynolds at 931-320-6730.

Posted by

 Centruy 21 Platinum Properties2130 Wilma Rudolph Blvd.

Clarksville, TN 37040

When you need Real Estate services in Clarksville TN

                  it would be my pleasure to assist you!                             

Debbie Reynolds
"The Real Debbie Reynolds"

Check out all Clarksville TN Real Estate on My Website

                   
                   
931-771-9070 Office | 931-320-6730 Cell

Clarksville TN Homes 

                 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 07/26/2018 11:00 PM
Topic:
Real Estate Best Practices
Groups:
Bright Ideas
Bananatude
Tags:
community
neighborhoods

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Ambassador
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

not long ago someone asked me if I was happy with my site.  My reply was "never" happy with the way it is today, because it's a work in progress.  He was looking for a build it and forget it plan and that just doesn't work for SEO

Jul 16, 2018 06:48 PM #31
Rainer
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Markeshia Calimee
Legendary Realty - Alameda, CA
Specializing in single family distressed assets

Great advice!

Jul 16, 2018 07:16 PM #32
Rainmaker
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Jimmy Williams (352) 874-2354
Classic VI Realty - Mount Dora, FL
Lake and Western Orange County Real Estate Expert!

Good advise....thanks!

Jul 16, 2018 07:41 PM #33
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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Debbie is a doer

Jul 16, 2018 07:41 PM #34
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Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Debbie Reynolds 
Thanks for the information. Must admit that the FB process is something I haven't spent time to master. With your kind teaching, it should be much easier! All the best - Lynn

Jul 16, 2018 08:03 PM #35
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Debbie

Keeping up with our community post can be a real challenge but for the reasons you point out it's important to do, and it shows we know our communities!

Jeff

Jul 16, 2018 08:21 PM #36
Rainmaker
372,110
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

ooooh....you are an inspiration to us all!!! Nice community page suggestions. Now to just get myself to update as nicely as you do! You Go Girl!

Jul 16, 2018 09:22 PM #37
Rainmaker
1,508,743
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Even if nothing else changes, information about the prices, months of inventory, etc. should be updated regularly. Not only for Google - for your visitors!

Jul 16, 2018 09:36 PM #38
Rainmaker
10,788
Francisco Peot
Richmond Home Sales At EXP Realty - Richmond, VA
The Best Place To Find Your Home!

How much business do you get from your community blogs? Can you share your website so I can take a look? There are a lot of revitalized neighborhoods in Richmond, VA. I’ve written one blog about a neighborhood, but I’m new to blogging and I got busy and stopped doing it.

Jul 16, 2018 11:14 PM #39
Rainer
409,503
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great info as always.  Keep people engaged to earn business.

Jul 17, 2018 05:51 AM #40
Rainmaker
1,273,342
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Smart advice. Stale content doesn't draw clicks.

Jul 17, 2018 06:13 AM #41
Rainer
212,243
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

And yet MORE good advice here in the Rain Debbie Reynolds! This makes perfect sense, but why is it so difficult to keep up with doing these things? (rhetorical question!). Thanks for sharing these great ideas! 

Jul 17, 2018 08:09 AM #42
Rainmaker
756,462
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Thanks for these suggestions! I’ve TONS of work to do as mor all
My top pagers are NOT top pages any more!!

Work, work, work!!

Jul 17, 2018 08:15 AM #43
Rainmaker
594,141
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Great information Debbie Reynolds I will be sharing with my agents

Jul 17, 2018 12:18 PM #44
Rainmaker
197,898
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Great post, something that I do to a few pages a week on my site, as well as adding at least one new one. It never ends!

Jul 17, 2018 12:26 PM #45
Rainmaker
112,770
Kevan Pewitt
Houston Prime Realty - Houston, TX

Hi Debbie Reynolds the link to your community pages in the post is broken.  I thought you would want to know!

Jul 17, 2018 04:04 PM #46
Rainer
257,772
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Thanks for sharing these great tips. I couldn't access your page using the link. However, this info is helpful.

Jul 19, 2018 02:54 AM #47
Rainmaker
416,796
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

An easier way to add fresh content (automatically) to your community pages is to put the idx listings in that community on that page. Your franklin meadows page has a link to another page with all the franklin meadows listings on it but those 2 pages should be combined into 1 page. Plus, the idx rules allow us to have way more info in the listing thumbnails which contributes to the fresh content.

I have not only the active listing but also the sold listings on my community pages and town pages. This feeds the search engines and satisfies the buyers need to view houses.

Jul 24, 2018 07:45 AM #48
Rainmaker
966,585
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I have to admit, this is my upcoming project.  I switched web providers and have been working on my site but need to do more.  Thanks for the encouragement!

Jul 24, 2018 09:03 PM #49
Rainer
5,256
Jeffrey Sklar
@ Realty, LLc - Las Vegas, NV
Works with single family homes to large offices

Great advice!

Jul 25, 2018 03:54 PM #50
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