Community and Neighborhood Pages Must Be Kept Up to Date
One of our members (Thom Abbott), reached out to ask what changes do I make to the community pages on my website to keep them fresh and up to date. I must say this is an ongoing project and takes working on these pages throughout the year. So I thought I would give a detail of the information that needs changing and how this keeps buyers engaged. As a side benefit, Google notices and likes new content so the more often you do it the better it will before your SEO.
First to design my pages I rode neighborhoods and took photos to use including the entrance, parks, street scenes and pools, etc. When I write a page, I research the schools, include a link to the schools' websites so the homeowners will know times they start and the school bus pick up times. I talk about the price range and the style of the homes. I mention amenities and the number of homes in the community.
Additionally, I talk about the HOA and if it is professionally managed I will include a link to the management company. There is an overview of the age of the neighborhood and whether there are new homes or future sections coming online. I describe the feel of the neighborhood and community. Always have a way for the consumer to search available homes in the neighborhood by providing a map (so they can see location) and a link to homes.
To freshen a community page consider addressing these topics:
Has the price range changed? Time date so consumers will know a reference point.
Talk about sales in the last few months. Consumers want to know about appreciation and price per square foot.
Are there any changes to the neighborhood? Is there a new amenity, a Facebook page, an annual event or yard sale?
Is there anything new with the schools? Have they gotten special classes or awards or are their sports teams excelling?
Is there a new restaurant or event center that has opened in the area? Talk about changes.
What are the homeowners saying about the neighborhood? Talk to a few of them and quote what they say.
Tell your personal opinion about why you think this is a good area or community.
Include a link to some past market stat reports.
How to Keep Your Community Pages Fresh in Google's Eyes
For information on homes and neighborhoods in Clarksville TN contact The Real Debbie Reynolds at 931-320-6730.