Dana Shires

Managing Real Estate Broker with Fathom Realty PB00068179

Dana Shires was born in Coral Gables, Florida back in 1932. Sorry but I don’t have any information about his father or mother. He graduated from Lee High School in Jacksonville. After graduation, he spent three years in the Marine Corps.

In 1954, he enrolled at the University of Florida graduating in 1957, continuing his education in Gainesville, graduating with a MD in 1961. While at lunch one day he had a discussion with the Gators assistance coach Dewayne Douglas. Their discussion centered on the players’ suffering from dehydration.

In 1982, he founded a company for the production he co-invented after that discussion with Dewayne, as they say the rest is history. The company he founded was LifeLink.

What you may not know about Dana Shires is the company he founded produces something I drink each weekend while playing 18, that product was originally nicknamed Cade’s Cola. While the name has changed the product remains mostly the same. Don’t recognize Cade’s Cola, well how about the name that stuck, “Gatorade”. Dr. Shires is alive and well, as so many of the people who buy his product. Until tomorrow do yourself a favor and some people you meet today by passing on a smile.


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Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good morning James,

Finally another I knew about!

Make yourself an astonishing day.

Jul 19, 2018 04:30 AM #1
faye schubert
Branson, MO
Living the Branson Lake Life

I knew Gatorade was produced by someone affiliated with University of Florida. I could have used Gatorade in those hot and humid south Louisiana band practices!

Jul 19, 2018 05:02 AM #2
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning James Dray,

Wow "Mr. Gatorade" hit a home run with his invention..glad to hear he's alive and well and enjoying his profits!

Jul 19, 2018 05:23 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning James. Great guy. My son met him while attending UF. Go Gators!

Jul 19, 2018 05:26 AM #4
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I knew where this one was going, James as I am surrounded by a family full of Gators.  (The University of Florida ones, not the four-legged ones.)

Jul 19, 2018 05:45 AM #5
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, James Dray the ideal way to replace electrolytes and stay hydrated... wonderful contribution for all athletes and those who do physical labor....

Jul 19, 2018 05:57 AM #6
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi James,
I knew Gatorade was produced for the Florida Gators but I did not know who was behind the development of this product.  Stay cool and hydrated, James!

Jul 19, 2018 06:53 AM #7
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


What a story, and I had no idea when about who invented Gatorade.  Thanks.  A

Jul 19, 2018 07:24 AM #8
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I saw that answer coming and we have all had Gatorade at some point in our lives.

Jul 19, 2018 07:55 AM #9
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

James, when I was younger and playing football, after practice we would head for the store and buy a Slurpie which use to cool us off but give us extreme headaches. Ouch! We soon discovered a drink that was a form of green gatorade. I felt 1000% beter. It wasn't called Gatorade at the time...

Jul 19, 2018 08:51 AM #10
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again James. A good read about a product that is well known.

Jul 19, 2018 09:09 AM #11
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I remember hearing this story and I used to drink gatorade all of the time, but since I try not to have sugar, I don't drink it because it has a lot of sugar in it.

Jul 19, 2018 10:17 AM #12
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi James- for once, I did know where this was going. Gatorade is everywhere!

Jul 19, 2018 02:58 PM #13
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Well, when you said he was meeting with the coach about dehydration, I guessed Gatorade, James! 

That is a staple in our fridge and I'm so grateful for Dr. Shires for his genious invention.

Happy Friday!

Jul 20, 2018 09:38 AM #14
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Fascinating story, James. I have drunk plenty of Gatorade in my days, especially when I was doing long bike rides!

Have a great weekend!


Jul 20, 2018 10:33 AM #15
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

This has certainly been a health saving contribution !

Jul 21, 2018 02:26 AM #16
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