What to write, what to write, WHAT to write?

Real Estate Agent with Coldwell Banker Residential

In mentoring some new agents, I always tell them that Active Rain can be a great source of business, and they should consider blogging on the site.

The most frequent objection I get is the perennial "I don't know what to write".

I had that conversation with a new agent just this morning, and I told her not to worry about what to write. In fact, why don't you write about "I don't know what to write"?

Just a couple of paragraphs... 'cause the most important thing is to just 'get started'.

I've given her the goal of writing at least one post this week.  And once that's done, at least a post each week.  Once you break that initial barrier of your first post, the rest comes easy.

You don't have to be a great writer... you don't have to be eloquent... (I'm certainly not)... just write the way you speak.

C'mon, all you lurkers... get started. I'll be your cheerleader!

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 1710 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 07/23/2018 08:08 AM
ActiveRain Community
Active Rain Block Party
Diary of a Realtor
Addicted to Active Rain

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I vacillate between nothing having any ideas and having too many ideas. Your post is a good reminder that sometimes just writing is a good springboard for good ideas.

Jul 23, 2018 06:48 AM #14
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

It is often a challenge for new bloggers to decide what to write.  As a new agent can always write about their experiences.  What did you see when you previewed homes today?  Did you go on an agent caravan or tour (if offered in your area) to get familiar with inventory and homes in the area?  Blog about an upcoming open house.  Always many things of interest to write about.

Jul 23, 2018 07:12 AM #15
Lauren Williams, CPO
Casual Uncluttering LLC - Woodinville, WA
Professional Organizer: Puget Sound homes

Alan May I just make sure to be open to sources - newspaper articles, whatever may have happened in my personal or professional life that's appropriate, inspiration from other people. And I'm maybe unusual - I refuse to hold myself to a schedule. The minute I make it routine like that, it's going to become a chore and I'll stop doing it.

Jul 23, 2018 07:15 AM #16
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

So true, and also true when you fall off the wagon and for whatever reason take a break. Like any prospecting, you have to do it for it to be effective.

Jul 23, 2018 08:51 AM #17
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Alan May ~ what to write "as well as" being afraid to write is a thing, I should know because (in the beginning) both categories fit me to a tee. Baby steps are the way to go. Take it slow but keep it consistent and you'll find the magic of AR and success    

Jul 23, 2018 09:26 AM #18
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Here is a tip that I use quite often. I scroll through my "trash" email box to review the forgotten conversations I've had throughout the day through email. I'm looking for something amusing and informative, and if it ticks me off, all the better.

Without specifically naming names or property addresses, a blogger can still find a way to discuss the topic in her blog. Don't have to get personal about it. I always find something to write about in my emails. Could not imagine a day without something happening.

There are NO BORING DAYS in real estate.

Jul 23, 2018 10:51 AM #19
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great advice Alan May, I was once a lurker, it took me nearly a year before I wrote my first blog. I wish I had jumped right in. Better late than never.

Jul 23, 2018 12:11 PM #20
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm just posting baby pictures.  That's all I have lately.  

Jul 23, 2018 12:20 PM #21
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

And if you can't find your old cheerleader's sweater - you can borrow mine anytime! 

cheerleading sweater

Jul 23, 2018 12:44 PM #22
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Might want to re-purposed this post for a re-blog. This is so much inspiration for a lot of people!

Jul 23, 2018 03:38 PM #23
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Thanks Coach,

A lot of us need the nudge!

Jul 23, 2018 05:55 PM #24
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Alan- I'd say that your agent has the best cheerleader and mentor they could possibly have!!! You write as you speak and that's what makes a great post. 

Jul 23, 2018 06:06 PM #25
Fred Dorsey
Douglas Realty LLC - Rockville, MD
Specializing in Solutions


Thanks for sharing the information with us

Have a great day ahead.

Jul 24, 2018 09:22 AM #26
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I write all the time, and still come up wondering what to write about sometimes. When it comes to my weekly newsletter, I often get inspiration from reading Active Rain posts.

Jul 24, 2018 11:32 AM #27
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Morning Alan, great advise.  You have to start somewhere.  Participating in reading and commenting on other posts will also help people engage with you on your own posts.  Looking forward to your next post.

Jul 25, 2018 03:30 AM #29
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

If those new agents just stop and think intently for two minutes, they can come up with at least five topics.  Same thing in my office re: blogging--most pp don't want to take the time to do it.  The younger folks will get business more through social media bursts.

Jul 25, 2018 06:06 AM #30
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Actually, you are a very witty and entertaining writer and when you post something, we kind of know what we're going to get.

Jul 25, 2018 07:26 AM #31
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Alan: You are a great mentor; especially after you wrote what you said to that new agent who has trouble coming up with something to write about! That is the whole key to writing in general! I use the mantra : "I am writing what I am writing because I am a writer!" Now, that may seem simplistinc but you hit it on the head when you told her that, because after all is said and done, you are the writer of things that you want to write about--You are the expert in things you write! All one needs to do as a writer is do research---and research is done everyday in everyone's life about everyday things! (research gives you the confidence that is needed to show that you know from what you write!) Thanks for a great post, Alan!

Jul 25, 2018 11:37 AM #32
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Sometimes I have a wealth of content come out in a short amount of time.  If I have several blog's worth, I will schedule them for other days yet to come.  That way if the inspiration doesn't strike for a few days you will still be covered.  

Jul 26, 2018 11:17 AM #34
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Alan, the new agent learning from you is very lucky! I blog more on my personal website, and there are some times I have trouble figuring out what to write. You are correct, though, JUST WRITE! Thank you for the inspiration!

Aug 21, 2018 07:29 AM #35
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Alan May

Helping you find your way home.
Ask me a question
Spam prevention

Additional Information