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What to write, what to write, WHAT to write?

By
Real Estate Agent with Jameson Sotheby's International Realty

In mentoring some new agents, I always tell them that Active Rain can be a great source of business, and they should consider blogging on the site.

The most frequent objection I get is the perennial "I don't know what to write".

I had that conversation with a new agent just this morning, and I told her not to worry about what to write. In fact, why don't you write about "I don't know what to write"?

Just a couple of paragraphs... 'cause the most important thing is to just 'get started'.

I've given her the goal of writing at least one post this week.  And once that's done, at least a post each week.  Once you break that initial barrier of your first post, the rest comes easy.

You don't have to be a great writer... you don't have to be eloquent... (I'm certainly not)... just write the way you speak.

C'mon, all you lurkers... get started. I'll be your cheerleader!

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments(35)

Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

I vacillate between nothing having any ideas and having too many ideas. Your post is a good reminder that sometimes just writing is a good springboard for good ideas.

Jul 23, 2018 06:48 AM
Alan May

I find it's easier to re-write, than to write.

Jul 23, 2018 07:48 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

It is often a challenge for new bloggers to decide what to write.  As a new agent can always write about their experiences.  What did you see when you previewed homes today?  Did you go on an agent caravan or tour (if offered in your area) to get familiar with inventory and homes in the area?  Blog about an upcoming open house.  Always many things of interest to write about.

Jul 23, 2018 07:12 AM
Alan May

Yep... you got it, Shirley.  Just write about your day...

Jul 23, 2018 07:49 AM
Lauren Williams, CPO
Casual Uncluttering LLC - Woodinville, WA
Professional Organizer: Puget Sound homes

Alan May I just make sure to be open to sources - newspaper articles, whatever may have happened in my personal or professional life that's appropriate, inspiration from other people. And I'm maybe unusual - I refuse to hold myself to a schedule. The minute I make it routine like that, it's going to become a chore and I'll stop doing it.

Jul 23, 2018 07:15 AM
Alan May

We're all unusual.

Jul 23, 2018 07:49 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

So true, and also true when you fall off the wagon and for whatever reason take a break. Like any prospecting, you have to do it for it to be effective.

Jul 23, 2018 08:51 AM
Alan May

There's a wagon!?

Jul 23, 2018 09:16 AM
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Alan May ~ what to write "as well as" being afraid to write is a thing, I should know because (in the beginning) both categories fit me to a tee. Baby steps are the way to go. Take it slow but keep it consistent and you'll find the magic of AR and success    

Jul 23, 2018 09:26 AM
Alan May

and you're the perfect example...  start slow and build to a super-power.

Jul 23, 2018 09:42 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Here is a tip that I use quite often. I scroll through my "trash" email box to review the forgotten conversations I've had throughout the day through email. I'm looking for something amusing and informative, and if it ticks me off, all the better.

Without specifically naming names or property addresses, a blogger can still find a way to discuss the topic in her blog. Don't have to get personal about it. I always find something to write about in my emails. Could not imagine a day without something happening.

There are NO BORING DAYS in real estate.

Jul 23, 2018 10:51 AM
Alan May

there are no boring days in this business.

Jul 23, 2018 01:34 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great advice Alan May, I was once a lurker, it took me nearly a year before I wrote my first blog. I wish I had jumped right in. Better late than never.

Jul 23, 2018 12:11 PM
Alan May

I think we all lurked, for a moment or two...

Jul 23, 2018 01:35 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm just posting baby pictures.  That's all I have lately.  

Jul 23, 2018 12:20 PM
Alan May

and they're delicious.... don't ever stop.

Jul 23, 2018 01:35 PM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

And if you can't find your old cheerleader's sweater - you can borrow mine anytime! 

cheerleading sweater

Jul 23, 2018 12:44 PM
Alan May

ooooh... just my size.

Jul 23, 2018 01:35 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Might want to re-purposed this post for a re-blog. This is so much inspiration for a lot of people!

Jul 23, 2018 03:38 PM
Alan May

feel free to re-blog.

Jul 23, 2018 03:56 PM
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Thanks Coach,

A lot of us need the nudge!

Jul 23, 2018 05:55 PM
Alan May

Happy to help, Dana.  Now get out there and give it your all!!  Go! Go! Go!

Jul 23, 2018 06:14 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Alan- I'd say that your agent has the best cheerleader and mentor they could possibly have!!! You write as you speak and that's what makes a great post. 

Jul 23, 2018 06:06 PM
Alan May

wait... I thought I was her cheerleader?

Jul 23, 2018 06:14 PM
Fred Dorsey
Coldwell Banker Residential Brokerage - Rockville, MD
Montgomery County Probate Expert

Hello

Thanks for sharing the information with us

Have a great day ahead.

Jul 24, 2018 09:22 AM
Alan May

Hello
Thanks for the comment
Already having a great day

Jul 24, 2018 09:45 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I write all the time, and still come up wondering what to write about sometimes. When it comes to my weekly newsletter, I often get inspiration from reading Active Rain posts.

Jul 24, 2018 11:32 AM
Alan May

that's often where I find my inspiration, too.

Jul 24, 2018 11:46 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Morning Alan, great advise.  You have to start somewhere.  Participating in reading and commenting on other posts will also help people engage with you on your own posts.  Looking forward to your next post.

Jul 25, 2018 03:30 AM
Alan May

Exactly... you can always refine as you go, but you have to start somewhere.

Jul 25, 2018 06:59 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

If those new agents just stop and think intently for two minutes, they can come up with at least five topics.  Same thing in my office re: blogging--most pp don't want to take the time to do it.  The younger folks will get business more through social media bursts.

Jul 25, 2018 06:06 AM
Alan May

There are so many things that go on each and every day... and I'm sure that any one of them could easily become a post.

Jul 25, 2018 07:04 AM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Actually, you are a very witty and entertaining writer and when you post something, we kind of know what we're going to get.

Jul 25, 2018 07:26 AM
Alan May

Why thank you, Jill.  I appreciate that.

Jul 25, 2018 08:14 AM
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Alan: You are a great mentor; especially after you wrote what you said to that new agent who has trouble coming up with something to write about! That is the whole key to writing in general! I use the mantra : "I am writing what I am writing because I am a writer!" Now, that may seem simplistinc but you hit it on the head when you told her that, because after all is said and done, you are the writer of things that you want to write about--You are the expert in things you write! All one needs to do as a writer is do research---and research is done everyday in everyone's life about everyday things! (research gives you the confidence that is needed to show that you know from what you write!) Thanks for a great post, Alan!

Jul 25, 2018 11:37 AM
Alan May

awwww.... now I'm blushing.


Jul 25, 2018 11:39 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Sometimes I have a wealth of content come out in a short amount of time.  If I have several blog's worth, I will schedule them for other days yet to come.  That way if the inspiration doesn't strike for a few days you will still be covered.  

Jul 26, 2018 11:17 AM
Alan May

I know several people who work that way...

Jul 26, 2018 11:33 AM
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Alan, the new agent learning from you is very lucky! I blog more on my personal website, and there are some times I have trouble figuring out what to write. You are correct, though, JUST WRITE! Thank you for the inspiration!

Aug 21, 2018 07:29 AM
Alan May

There's no reason you can't blog, just as much, here as well as your personal blog.  There's nothing that says that Active Brain has to be solely business.


If you look back at my blog, there's a whole lotta personal.

Aug 21, 2018 09:37 AM