Facebook Fridays - Is Your Marketing Bad A$$ or Just Bad?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Did you notice last month that FB eliminated their seldom used "Trending" option that gave users a snapshot of the topics that were popular across the platform? Currently, they are testing a couple of new options to help us all stay informed. Those include "Breaking News Label" and "Today In". Both of these are supposed to ensure the news we see on FB is trustworthy and from reliable sources. If you do not see these options yet, do not be alarmed as they are being tested only in select markets and with specific publishers. More to come as both of these options develop.

Did You Know...According to The Social Skinny, every 60 seconds there are 510K comments made and 136K photos uploaded to the social media giant. To compete for consumer attention your information needs to stand out from the crowd. Does it?  ;-) 

I know you hear it often enough but it bears repeating every once in awhile...if you want to be successful on social media (regardless of platform) you need to actively engage with others and provide something of value. If you do not have the time to do both of these things, it is either time to hire a virtual assistant to take action on your behalf or move on from the site and stop wasting your time. Bad @$$ marketing takes time and effort to get and sustain results. It really is that simple! 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Alyssa Rome

Studio Krewe Design


Kevin Whatley

Universal Home Mortgage


Heather Stewart

Heather Stewart - Wichita Real Estate Now Team


Kevin Meyer

Kevin Meyer - John L Scott Real Estate


The Debra West Team

Debra West Team of RE/MAX Elite Group

Facebook Articles

Another week of excellent articles to choose from to whet you appetite and get you not only thinking about improving your FB marketing but actually doing something about it. Check out all the articles then come back and share what you are planning to do to help maintain or improve your marketing efforts. Go for it, Rainers! 

July FB Updates You Need To Check Out 

Key Tips To Ensure Your FB Ads Thrive

Facebook Advertising Marketing Guide

19 Ways To Improve Your FB Biz Reach

How To Setup/Promote Your FB Quizzes

Bonus: Using Instagram To Get RE Leads

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark,

We depend on you for the breaking news about Facebook. Another valuable post to read this Friday! Thank you!!!

Jul 20, 2018 05:06 AM #5
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Definitely a must stop on Friday morning here in the Rain. Thanks! Enjoy your day!

Jul 20, 2018 05:29 AM #6
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Much appreciated, as always, Matthew.

More changes are on the horizon, Dorie.

So pleased you come by for a visit, Wayne. ;-)

Jul 20, 2018 05:54 AM #7
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you for the suggestions of folks to rub elbows with and to market collectively Anita Clark !

Jul 20, 2018 06:02 AM #8
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I really, really, really need to work on freshening my marketing, Anita! It's been a long time coming and you've pushed me to work on those amazing photos.

Thanks for another great week on the Facebook front!

Jul 20, 2018 06:32 AM #9
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Anita, probably need more work on my FB marketing, there are only so many hours in a day.

Jul 20, 2018 07:05 AM #10
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there Anita. Happy Friday and thanks for your consistent efforts with our FB marketing. 

Jul 20, 2018 07:48 AM #11
Mr Fred Dorsey
Douglas Realty LLC - Rockville, MD
Specializing in #Divorce #Probate&Estate

Nice lines you have mentioned in the article that is - According to The Social Skinny, every 60 seconds there are 510K comments made and 136K photos uploaded to the social media giant.

Jul 20, 2018 10:17 AM #12
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

That's an unbelievable amount of comments made on FB platform. But, I can believe it because no one looks up from their phones anymore...

Jul 20, 2018 10:49 AM #13
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, I never ceased to be amazed by the activity that takes place on Facebook. It's incredible! Definitely, a great place to market and making sure it's bad a$$ is always a priority. Thank you for providing us with great tips every week!

Jul 20, 2018 01:12 PM #14
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita

Another terrific dose of education about Facebook. Thank you for keeping us all informed!


Jul 20, 2018 01:47 PM #15
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Andy. I know you will visit each page.

Debe: I hear ya. I am in the middle of some remarketing.

Sounds like time to hire a VA, Joan.

Thanks Debb. One step at a time keeps working for me.

Fred: All the more reason for us to be active.

So true Sheila. Go to any restaurant, store, or outing and everyone is glued to their phones.

Atta girl! I know you are dialed in, Amanda. ;-)

Jeff: Hopefully some take things to the next level.

Jul 20, 2018 03:01 PM #16
Mott Marvin Kornicki
Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public 786-229-7999

Followed the 5 new facebook pages! I'm getting tired of facebook - same old stuff over and over again.

Jul 20, 2018 03:43 PM #17
Heather Stewart
Wichita, KS

Thanks for the nod. I couldn’t do what I do without my virtual assistant and team.

Jul 20, 2018 06:21 PM #18
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Anita Clark for those that use and follow on Facebook, you are the guru to learn from!

Jul 20, 2018 07:26 PM #19
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I never really paid attention to "trending" anyway so I won't miss that.

Jul 20, 2018 08:29 PM #20
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Mott: I feel that way sometimes. When that happens, I concentrate on WHY I am marketing on a particular site.

Same here Heather. My team does so much to keep the machine moving.

Lisa: I am just an informed user trying to maximize the potential of certain platforms. ;-)

I suspect many are in the same boat, Tammy. Probably the reason FB cut it loose.

Jul 21, 2018 04:02 AM #21
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks, Anita.  I'm watching as Facebook makes their changes and see what they will end up doing.

Jul 21, 2018 05:34 AM #22
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Facebook is making a lot of changes, some are quite annoying too:).  

They are getting rid of job descriptions, and any data they got from third parties, so a lot of interest targeting is going bye-bye. 

They are also requiring identify verification for political ads. This one is a doozy, as it sounds well intended, however, all kinds of words trigger the FB alert to deny your ad. For instance, in one of my FB masterminds, there is a couple who sell quilting classes online. The wife who is a quilter, came up with a very fast way to do the borders. The word, 'borders" triggers a red flag and they had to prove they were not doing  a political ad. I was triggered for using the word, patriotism. 

I am sure that over time the FB algorithm will just keep getting smarter and work these bugs out. 

Thanks for all you do Anita Clark on your FB Fridays! 

Jul 21, 2018 09:35 PM #23
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

It is the never ending story, Gabe.

Katerina: I have been fortunate not to have been hit by the ads snafu. That is annoying.

Jul 22, 2018 04:15 AM #24
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