Are Your Prospects Leaning Against A Stack of Dynamite?

By
Education & Training with U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.

"Do you still subscribe to the delivery of your local newspaper? 

That was the question I asked in Q&A Sunday.  With very few exceptions, the answer was "No."  The reasons?  It boils down to the fact that there are so many other ways to get the news. 

This is a sentiment that seems to be true across the country.  Maybe the world.  I know our local paper has done several major restructures over the last several years, cutting staff significantly each time.  It's kind of sad for me to watch the demise of this publication because it provided lots of jobs and was so influential to the economic development of the region over the years.   It was an integral proponent of the construction of the Grand Coulee Dam and the Columbia Basin Irrigation Project.  These are both HUGE economic factors in our region.  Here is a link to the early history of the Wenatchee World newspaper, serving Central Washington State. 

Our local paper, the Wenatchee World, was owned and operated by the same family for 111 years. Due to these changing times, the paper was recently sold to Wick Communications based in Sierra Vista, Arizona.  It is obvious the ownership just couldn't figure out a way to stay relevant enough to remain financially viable. 

All of this got me to thinking about the changes taking place in the real estate industry... how Z & T and so many other resources are available, giving the public the information they want.  The problem, as I see it, is Z & T are not giving the public all the information they need, and THAT is the problem.  The public just doesn't know it. 

The general public, your potential clients, are left leaning against a stack of dynamite, chewing on the carrots of free information they gleaned from the internet. 

The National Association of Realtors, which should be THE strong voice for the individual agents, has 
done a poor job of educating the public on what the true benefit of using a REALTOR® is.  It's not about getting information. It's about knowing what to do with it.  It's about how to navigate the mine field from start to finish through a real estate transaction. 

When I was an active agent, my tagline read: "Information is FREE.  Knowledge, Experience and Integrity Are Priceless".  Isn't that what you are providing?  The knowledge, experience, and integrity to help your clients navigate the minefield?


How are you staying relevant? How are you reaching the general public and saving them from the minefield waiting for them through the process of buying and/or selling a home or investment property?





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"The best way to predict the future is to create it!" -Peter Drucker

Carol Williams: 
The New Real Estate Agent's Survival Guide.  

Customized coaching, goal setting and marketing

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Rainer
30,850
Mark Davis-Cote
The HomesFinder Realty Group - Beaufort, SC
Broker-in-Charge, The HomesFinder Realty Group

Excellent article!  Is it possible that some of the real estate information that is being provided online to the public is actually fake news?  

Jul 26, 2018 06:49 AM #53
Rainmaker
575,778
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Carol Williams Great article.  Nailed it on the head. 

I believe that each and every agent or broker is responsible for getting their name out in the area they work and to explain to their SOI the truth about particular websites and the red-flags that actually really do exist with each.

I spend over a thousand dollars a month marketing my listings but none of it goes to the local paper...or to zi!!ow or even to rea!tor.com or nar.  And yet I survive and thrive.

I try to educate everyone I know about the pitfalls of fake or inaccurate or false information...even that which appears valid...on some of these sites.

The truth is...an algorithm that works in my town will not work in the town next door or one state over. 

Thanks for the great blog!!

Jul 26, 2018 07:19 AM #54
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Mark Davis-Cote ,
Not only possible but very likely.  Seems these days every so-called news source is sensationalizing in some way.  That's why it is so important to be in the market every day and informed  We all have to decipher what info that is out there to be pertinent to our locale.  Before I retired and did market reports in my blogging, I would explain what I felt the story behind the numbers meant.  

Jul 26, 2018 07:29 AM #55
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Mike McCann - Nebraska Farm Land Broker ,
Thanks for your comment.  In my opinion algorithms only work to a degree.  They are just numbers.  It takes boots-on-the-ground, in-the-trenches agents to analyze it and put it into perspective for each individual property.  Even homes that were identical when they were built (think tract housing) doesn't completely work with algorithms.  They have all aged differently, depending on the level of care, maintenance and upgrading done during the life of the home. 

Jul 26, 2018 07:33 AM #56
Rainmaker
1,390,211
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Carol Williams, our local newspaper has gotten thinner over the years and filled with ads. I remember spending at least two hours a day with my Sunday paper, I still get the Sunday paper but it takes me a whole week to read it.

Jul 26, 2018 07:48 AM #57
Rainmaker
321,263
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Great title!   It is sad to see the ritual of the Sunday paper largely gone....although I do see them in the coffee shops.    It's not easy to stay relevant, but we must - as we fulfill our clients' needs in a way raw data never can.

Jul 26, 2018 09:27 AM #58
Rainmaker
667,844
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Always trying to stay on top of technological trends while still picking up the phone and calling people.  It still works.  

Jul 26, 2018 11:09 AM #59
Rainmaker
353,504
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Carol, your title sure got my attention.

After reading your post I would add that not only are some consumers leaning against a stack of dynamite, they are holding a lit match as they do so.

Nothing is better than working with a Professional, knowledgeable agent who knows the local market and can guide the  consumer through the mine fields that may be in front of them.

Thanks for sharing.

Jul 26, 2018 01:40 PM #60
Rainmaker
554,330
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

I love the tag line.  Can I use it?

Jul 26, 2018 02:36 PM #61
Ambassador
3,633,583
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Carol

I think you raise an excellent point. It really IS all about being relevant and  providing not just what's wanted but also what's needed. I have to say I love our little local - and free - paper "The Coast News" and pick it up often. I get ideas for articles AND I send it to relocating buyers I work with!

Jeff

Jul 26, 2018 10:20 PM #62
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Beth Atalay ,
I used to enjoy reading the Sunday paper but, as you say, it's full of ads and once I take those out and send them straight to the recycle bin there just isn't much left. 

Jul 27, 2018 06:27 AM #64
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

HI M.C. Dwyer ,
I think blogging is a great way to stay relevant... keeping the clients and prospects current on information that matters.  It takes boots-on-the-ground, in-the-trenches agents to analyze the data and put it into perspective for the current market conditions.  Thanks for stopping by to read my blog post.

Jul 27, 2018 06:30 AM #65
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Kevin Mackessy ,
It's a balancing act, isn't it? 

Jul 27, 2018 06:31 AM #66
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Exactly John Wiley !  It's lit and ready to explode for some if they aren't getting good advice.

Jul 27, 2018 06:37 AM #67
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Tim Maitski ,
Thanks.  Honestly, I'm surprised others haven't used it already. Thanks for asking.  Go for it!

Jul 27, 2018 06:38 AM #68
Rainmaker
1,008,847
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Jeff Dowler, CRS ,
I think some of the weekly publications are way more relevant than the daily publications.  We have a couple monthly publications  in our area that I enjoy reading because they are totally focused on local happenings, businesses & people. They aren't slanted in any way.  Just good old fashioned journalism.

Jul 27, 2018 06:41 AM #69
Rainmaker
906,218
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Carol Williams - Well deserved gold star!  Your analogy of leaning on a stack of dynamite and chewing on carrots of free information ....just struck a nerve. I agree with you....where is the NAR on this?  Why are we paying dues. We have a huge voice on the national stage and can't make any headway. 

 

Jul 28, 2018 08:21 AM #72
Rainmaker
897,704
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

LOVE this post!  You are so right.  The times are changing from print media to everything being available online. And if it's online it's got to be accurate - right?! Not always.  This is the very thing that the public doesn't get about real estate, which is why we need to continue speaking up and out about our industry and to be a good source of information.  Congrats on this well deserved feature Carol!

Jul 28, 2018 11:26 AM #73
Rainmaker
496,966
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I have always told my clients that my job starts when the offer is accepted.  All of the preparation of getting to that point is much easier than keeping it all together to get to the closing table.  A great agent makes it look easy with systems that put out fires and answer questions before they become an issue that makes the transaction blow up.  Thank you for the post.  Information is FREE, knowing how to interpret it....that is where the skill is!

Aug 01, 2018 03:12 PM #74
Rainmaker
21,864
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Broker

Great tag line Carol!

Aug 02, 2018 08:09 AM #75
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