MAKE SURE YOU DO THESE FOUR THINGS

Reblogger Joan Cox
Real Estate Broker/Owner with House to Home, Inc. - Denver Real Estate - 720-231-6373 DRE# ER40011786

 

We do need to accomplish several tasks to keep our pipeline full and provide future business.  Grant has given us a great list to check, and recheck to be sure we are on track.    Even some of us that have been in the business a while could always take advantage of Grant's tips.

 

Please be sure to comment on his original post.

 

 

Original content by Grant Schneider

Real estate agents and brokers are independent business owners.  As such you know you are accountable for your results.  

In my consultation with my business owners in Westchester County we work on success through focusing on their vision, their values, and goals. Then they execute their goals and measure results.

You need to have a strategic outlook on your business. Another way of saying this is that you look at the whole rather than the parts or you must work ON your business rather than IN your business.

What you measure is just as important as having and plan and executing it. For example, many business owners are familiar with the acronym EBITDA (earnings before interest, taxes, depreciation, and amortization), or more simply said profit. That, however, is a measure of what has happened in the past. It may not predict what will happen in the future.

Using measurements that predict whether you are on the right track and will predict and shape your future are far more effective than relying on measurements of what has already happened. Here are some important ones.

1. Let’s start with the measurement of customer loyalty. Customer loyalty is the measurement of how likely customers are to recommend your product or services to others. Customer loyalty has a direct correlation to future sales and profits.

2. Networking and lead development is required for business sustainability. What is the activity and frequency of activity that is required to have one conversion to a sale? It is important for you to measure the rate of activity that you need to get desired sales results. This rate of activity varies by industry, business, and business owner. It is important to track your sales development activities to determine the right level of activity to achieve acceptable results.

3. It is important to measure the results of your marketing and advertising activity. Business owners can waste substantial amounts of money on unfocused marketing and advertising. Before creating a marketing strategy make sure that there are measurements such as web site visits, converted sales, response to mailing, and the like.

4. If you have employees, make sure you measure the effectiveness of your workforce. This is done through clear description of duties and then holding your employees accountable for achievement of goals. Also, you should measure your staff engagement which is the employee side of your customer loyalty measurement.

 

Mountaintop

Organize all the measurements that matter to your business results into one area and create a “dashboard” to monitor overall results.   This serves the same purpose as your car’s dashboard. It is an overview to let you know about any malfunctions. You keep a dashboard to measure your performance against the goals you have set. In addition, you use it to track trends and make necessary adjustments in activities as needed.

This process really works. History has shown that businesses that have written goals, and measure and track those goals will outperform the competition.  For a similar post on our web site see MEASURE THINGS THAT MATTER.

Learn how to improve your business results with strategic focus.

Contact Us for a Free Consultation

or call 914-953-4458.

 

Real estate expertise provided by Grant Schneider on ActiveRain

 

Business Coach - Strategic Plans - Sales and Marketing Coach

Grant Schneider- Personal and Professional business coachGrant Schneider - Leadership and Business Coach Creating Successful Business Outcomes

President Performance Development Strategies

- Business Coach

- Business Performance and Strategic Business Plans 

- Sales and Marketing Coach

- Organizational Effectiveness

- Time Effectiveness and Organization

914-953-4458, Armonk NY 10504 grant@pdstrategies.com

Visit my website www.pdstrategies.com for information on how you can obtain quantum leaps in your business performance.

Helping businesses go from "good to great"

 

Perfomance Development Strategies - Westchester NY

Active Rain Top Blogger Award

 

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Rainmaker
2,189,950
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Hi ya Joan, I should do better at tracking my business and measuring my marketing efforts and money expended against returns.  A few years back, I tallied results of all of the leads I got from Trulia and Zillow, and we were running about 12 to 15% success, which is really high. But I think it's fallen, and I should do an indepth analysis of that source of leads since that source costs $$. Many of my other sources for leads do not cost anything.

Jul 23, 2018 05:09 PM #1
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents with as much business as you do, you should tally and be sure the money you are spending is bringing you a positive success.

Jul 23, 2018 05:11 PM #2
Ambassador
3,113,689
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I quite often take advantage of Grant Schneider's  tips and I must thank you for the re-blog Joan...

Jul 23, 2018 08:41 PM #3
Rainmaker
5,456,671
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Joan, for sharing this excellent reblog selection.

Jul 24, 2018 06:30 AM #4
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Paul, I too visit his posts every Monday to see what tidbits of advice he shares! 

Jul 24, 2018 06:42 AM #5
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, I enjoy reading his posts every week.

Jul 24, 2018 06:42 AM #6
Rainmaker
1,963,758
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Joan - I always urge owners to set up this dashboard.  Thanks for re blogging.

Jul 24, 2018 08:50 AM #7
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

You are quite welcome Grant, great job on it!

Jul 24, 2018 09:01 AM #8
Rainmaker
4,797,764
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Joan.  I always try to keep up with whatever Grant posts.

Jul 26, 2018 05:00 AM #9
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do too Gabe, they are always good for thought!

Jul 29, 2018 05:28 AM #11
Rainmaker
4,129,292
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, you did such a great job, but no surprise there!

Jul 29, 2018 07:34 AM #12
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Rainmaker
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Joan Cox

Denver Real Estate - Selling One Home at a Time
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