French Toast Marketing

By
Real Estate Agent with Atlanta Communities Real Estate Brokerage GREC #208281

 

Presentation Is Key


 

When we were in Fort Worth last week we had breakfast at Yolk. It's kind of a hip place near Sundance Square.

As we were looking over the menu, I saw a few other diners getting served their food. It made my selection really easy. One glimpse of the French toast and my decision was made. The presentation was marvelous.

The description in the menu sealed the deal. They top it off with a scoop of yogurt and sprinkle a little granola on top. I never saw that done before. Who was the genius who thought of that?

The price was a little more than IHOP but where else can you get such a masterpiece of food? $12 vs. $10. No big deal. (But I might have hesitated if it were $15 or $20).

I wanted to get it just so I could take a picture of it. It was beautiful. My friends would be so jealous.

 

 

Growing up, my mom would make a lot of French toast with stale sliced bread. It's pretty simple. Just coat the bread with a simple egg mixture and brown it on a pan. No big deal. Put some syrup on it and any French toast tastes pretty much the same. I probably was making it myself when I was only 6 years old so it's not that hard to do.

But look at the picture. The presentation makes you go WOW and makes you willing to pay more than ordinary French toast at the Waffle House. The cost to have a little thicker slice of bread and to add a few berries and yogurt on top is pretty minimal.

Then you put the syrup in a cute little pitcher and you have a sight to behold. The little things add up to a very special plate. It was almost too pretty to eat.

But it doesn't happen by itself. It takes someone to plan it out and someone to get the right people to execute all of the steps and present it on a nicely set table.

Notice the water in the glass bottle. It's just plain old tap water but when placed in a glass bottle it seems kind of special.

I took the photo with my phone and it really doesn't do it justice. It was much better in person.

I told Rebecca that it's similar to marketing a home. I told her that I do the same thing when I hire my stagers. Chefs have an eye for presenting food in a desirable fashion. Stagers have an eye for presenting a home in a way that people take notice. It's what Joanna from the Fixer Upper show does at the end of a renovation.

They take an ordinary looking home and with a few accents here and there they create a home that makes people go WOW! It might have the same bedrooms and baths as the home next door but it looks so much better and people are willing to pay more because it's special.

I'm not a photographer but I do know some really good architectural photographers who I hire to capture the beauty.

Just like the servers walking out the plates and people like me taking notice, sites like Zillow walk out the beautiful pictures that entice buyers to stop and take notice. They read a nice description in the "menu" and say that they'll have to have one of those.

It's maybe a little bit more expensive than the other choices, but the few special touches make it so pretty that they just have to have it.

Marketing any product is pretty much the same. Get the right skilled people executing a well thought out plan and you end up with buyers willing to pay a premium because it seems so darn special.

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About the Author:  Tim Maitski has been a full time Realtor since 1999. He has sold several hundreds of homes in areas around metro Atlanta.  Tim started with RE/MAX Greater Atlanta and is now with Atlanta Communities Real Estate Brokerage.

 

Along with blogging on ActiveRain, he provides one of the best real estate websites in Atlanta at www.HomeAtlanta.com .

 

His proprietary  "Maitski Line Reports" chart out the absorption rates over the past 14 years in 37 different market areas.  Know when it's a good time to buy or a good time to sell.    

 

His online Property Tax Calculator allows you to compare property taxes in many counties and cities around the Atlanta area.  He provides the Atlanta MLS Power Search Tool that allows searches of homes using over 35 specific criteria.

 

Over the years, Tim has optimized his business so that he now can offer a huge 50% commission rebate to his buyers.  The more experience one gets, the easier the job becomes.

 

Tim also has a "Five Days to Sold" System that uses an intensive marketing blitz to create a showing frenzy that creates urgency and offers.

 

Tim is always looking to LinkIn with anyone who is interested in building their social network.

 

View Tim Maitski ●Atlanta Realtor●'s profile on LinkedIn

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Rainmaker
559,667
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I also like to take pictures of some of the interesting food I am served but some of my friends think I am doing something weird.

Aug 13, 2018 07:27 PM #11
Rainmaker
1,451,493
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

So true - for houses and for food. On recent fishing trip my husband stopped at a cafe in Libby, Montana and was served "Patriotic hotcakes." They were ordinary hotcakes, but adorned with stripes of red and blue berries and whipped cream. He talked about that for days. Somehow, the presentation made the hotcakes taste extra special.

Aug 13, 2018 07:58 PM #12
Ambassador
3,786,011
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Tim

Great analogy I think (and wonderful looking food).  Anyone can come up with the marketing concept - for food, or  house - but it's the execution that makes the difference with success or failure.

 

Aug 13, 2018 08:12 PM #13
Rainmaker
1,045,693
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

I think you will get a lot of compliments from stagers on your post... but truth be told curb appeal, and the right neighborhood (or plate on a table next to you) does make all the difference and paying an upscale price, relative to the other options in the same market place.

Aug 14, 2018 05:25 AM #14
Rainmaker
12,440
Nicole Nark
Nicole Nark - iRealty Arkansas - Little Rock, AR
Real estate agent serving Central Arkansas

Love this analogy! Presentation and the experience you can provide are key!

Aug 14, 2018 05:39 AM #15
Rainmaker
361,044
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Tim, this is a fantastic correlation! What a terrific post!

Aug 14, 2018 05:42 AM #16
Ambassador
265,701
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

The whole concept here is great, and I agree that it's the little things that make you stand out - just like the Bio at the end!  Outstandingly cool!!

Aug 14, 2018 07:22 AM #17
Rainmaker
1,593,627
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

this is a great analogy - I am bookmarking this one to share with sellers! 

Aug 14, 2018 07:34 AM #18
Rainmaker
308,478
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

GREAT POST!! Of course I love French Toast!!!

Great Analogy, Sharing this with my Agents

have a Great Real Estate Day!!

Barbara

Aug 14, 2018 07:53 AM #19
Rainmaker
385,745
Sal Poliandro - NJ Bergen County Realtor
RE/MAX Properties - Ridgewood, NJ
Short Sale Specialist - CDPE, SRES, SFR, IRES

Great post. Boy that French toast looks good. Presentation is everything. Thanks for sharing. 

Aug 14, 2018 10:07 AM #20
Rainmaker
354,327
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Tim, I enjoyed reading the post and liked the analogy. We have seen so many times how a home that is staged attracts so much more interest - for the Buyer it does some of the work that their decorator will have to do. 

Aug 14, 2018 10:36 AM #21
Rainmaker
1,415,984
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

A side of crispy bacon helps too! Lol. It looks delicious. I'll take two!

Aug 14, 2018 11:50 AM #22
Rainmaker
139,623
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Couldn't have said it better myself! That looks so delicious.

Aug 14, 2018 12:52 PM #23
Rainmaker
406,715
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

It's all about the presentation ... I'll take one of each!

Aug 14, 2018 07:15 PM #24
Ambassador
2,895,470
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

It's ALL about the presentation - yes, indeed, Tim! Love your analogy and I do agree with everything you say here. 

As for the French toast - I haven't thought of or cooked it in SO long and we had it for Sunday brunch!

Hope you're having a great week!

Aug 14, 2018 08:28 PM #25
Anonymous
Laura Hayes

Good stuff!

Aug 16, 2018 07:25 PM #26
Rainmaker
731,051
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Yogurt and granola is a staple of breakfast for me now.  It is one of those items that once you see the true utility of it, it can be hard to do something else.  

Aug 17, 2018 02:33 PM #27
Rainer
158,041
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

EXCELLENT and a very good comparison!

Aug 19, 2018 01:52 PM #28
Rainmaker
937,286
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great comparison.  French toast has always been one of my fav breakfast foods, but mine would have berries embedded in the bread!  Stagers can provide a key piece of real estate knowledge and technique for that perfect look to sell a home quicker - great post!

Aug 21, 2018 08:25 AM #29
Rainmaker
1,436,054
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Real estate marketing strategies are now all about engaging your audience digitally and positioning yourself as a long-term partner through valuable and consistent content. Pictures of the best quality are very important.

Sep 11, 2018 09:47 PM #30
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