Youtube Thurs. and Niches - The Finished TV Commercial ~ Sedona Style

Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739

If you have not seen the video I posted earlier today,

you might want to check it out. It helps put the finished project (below) into perspective.

"The Making of a Sedona TV Commercial"


The Finished TV Commercial


If you want more info on the luxury townhome in this commercial please go to


Exceeding My Expectations

I was very anxious and excited to see the finished product. Honestly, I did not know what to expect. After all, thousands of people are going to be seeing this commercial and I want to provide a marketing venue that buyers and sellers alike will appreciate. My goal is to always exceed my clients' expectations and that is what Sedona.TV did for me!

The Sedona.TV Team

Randy Rieger who is the sales representative for Sedona.TV, really helped me stay focused, calm and relaxed. Randy works closely with Lee Isreal, who is a real pro in the work he did to create the final product. A seasoned videographer, who is also an expert in the art of post production.  Of course, my husband, Rick, was there every step of the way helping me with the entire process.  Rick and I enjoyed working with the professionalism that Randy and Lee displayed. 




The Sedona.TV website has a section that features Sedona real estate and yours truely!  This is just one more way I can reach out to buyers from all over the world who come to Sedona to visit. Many love it so much, they buy a home here. One of the reasons I chose to market myself and my listings was to have another tool in the toolbox for my clients, especially clients who are interested in luxury homes. 


My Niche - Riches In The Niches 

The Second Home Buyer

I am the only person marketing on Sedona.TV as a REALTOR®.  My clients get the added benefit of television exposure to a wide variety of visitors to our area. Sedona now has international appeal especially in the Asian and European markets. Nobody else can offer a TV commercial as an included service at no additional cost to the Sedona real estate seller. Visitors are the ones who buy second homes or vacation homes. Many are looking to retire here and want to get a foothold on the market. 


logoIn the past, I have always looked at ways to market my listings that was different from others.  I consider myself to be a concierge type of real estate agent, who offers bespoke service. I cater to clients who are not local residents.  These type of clients need an agent who will be able to be there when they are at their main home and cannot hop on a plane or take a long car ride to handle an issue. Sellers appreciate the extra care I take with their home especially when they cannot be there. This is why I consider myself "YOUR Solutions REALTOR®". 

Each client who is not local, will have different needs that may require a unique solution. I work with these clients to help bridge that gap.  An example might be that a plumbing problem arises or other work needs to be done. I can let repair people into the home and make sure I communicate the needs of the seller.

Buyers realize that I listen to their priorities, wants and desires in a home. I can preview homes and let a client know if this is a home they need to see. I spend more time communicating to these buyers and sellers to make sure all the bases are covered. They know they can trust me.

Another reason I picked this marketing strategy....

This 90 minute show features businesses throughout Sedona and Village of Oak Creek. 

The segments include the communities of Uptown Sedona, Oak Creek Canyon, Gallery Row, Village of Oak Creek, West Sedona, and the Verde Valley including Jerome and Clarkdale. These are all areas that I can offer helpful experience to clients. 

Every hotel and residence in Sedona and the Village of Oak Creek have access to Sedona.TV on Channel 16.  I can remember watching this to learn about the area and businesses when we came to visit before purchasing our Sedona home. Lots of tourists and future residents do the same thing to help them decide what they want to see and where they want to dine. 

Eighteen years ago, I was one of these people who was looking for a second home. This is one of the reasons I feel compelled to help these type of clients. 

 My commercial starts the West Sedona segment and quickly gives an overview of Coldwell Banker Residential Brokerage at the "Y". 


I end the marketing segment with "I will tailor real solutions to fit your specific needs."

After all, I am YOUR Solutions REALTOR®! 


This is my entry in the contest "Your Riches Are In The Niches!"

BrandFace / Tonya Eberhart & Michael Carr - Please use this TV Commercial  and explaination for My Brandface Certification. - Better late than never! LOL!


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Arizona Yavapai County Sedona
The Art Of Marketing You
Marketing 101
Best Business Practices
YouTube Thursdays

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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Sheri,
Awesome job!  If I know anyone who wants to move to Sedona, you're the clear choice!

Jul 27, 2018 10:09 AM #19
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Hi Sheri Sperry - MCNE® 

What a nice job you did not only on this blog post but the commercial.

Jul 27, 2018 03:32 PM #20
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Well done Sheri Sperry - MCNE® Congratulations on this great commercial and the well deserved Feature!

Jul 27, 2018 04:31 PM #21
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Good job an inspiration to us all to get behind the camera and say hello. 

Jul 27, 2018 05:35 PM #22
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sedona is one of the most magical places on the planet to do this with and I highly recommend it!

Jul 27, 2018 07:55 PM #23
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lauracvnever does a bad job giving us a lot of inspiration for so many things :)

Jul 27, 2018 07:57 PM #24
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Great job, Sheri. You are a pro and very approachable which is the test I always use.

Jul 27, 2018 08:07 PM #25
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Great job and done like a pro. You seem so comfortable and geniune.

Jul 27, 2018 08:09 PM #26
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

you look very natural at video and so warm and friendly. Great job.

Jul 27, 2018 09:33 PM #27
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

really great, Sherri! Commercials are more cost-effective than it used to be. that’s a really blessed thing! Great job!

Jul 28, 2018 05:30 AM #29
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Sherri-You are a real pro regarding real estate AND broadcasting!

Jul 28, 2018 07:57 AM #30
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Absolutely Awesome Sheri! This is so you - calm, clear and welcoming - and let’s not forget incredible smart, experienced and a true professional in every way!

Jul 28, 2018 12:52 PM #31
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Sheri, I love it. You did such a great job on this. I'd definitely hire you.

Jul 28, 2018 02:47 PM #32
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent video commercial Sheri!  What a great way to showcase your business talents and listings.  You're a star now! 

Jul 28, 2018 03:41 PM #33
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

That was excellent! I love seeing the work in progress first and then the final one. Great job.

Jul 28, 2018 03:47 PM #34
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sheri- would it be too strong to say PERFECT, because I thought it was. It is the perfect niche for you because you can use your personal experience to help with your client's needs. 

Jul 28, 2018 04:57 PM #35
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Congratulations, Sheri. That is EXCELLENT! You have really captured the TV audience.

Jul 29, 2018 09:59 AM #36
Bo Kociuba
Berkshire Hathaway HomeServices Anderson Properties - Mustang, OK
Realtor - Mustang, Yukon & OKC Metro 405-812-1572

Sheri Sperry - MCNE® - I really like your commercial, softness of your voice, poise and confidence. Congratulations on the feature

Jul 29, 2018 05:47 PM #38
Bruce Minter
James & Lee Realty - Virginia Beach, VA
One on one - Every step of the way!

Great job! And a perfect channel for you to advertise your value proposition. It is a lot of fun once you make the commitment to do it. I did a couple of short vids that were professionally done for some of my marketing materials. Yup, lot's of bloopers and start overs and what the heck is a "B" roll. Amazing how he got a couple hours of shooting down to a couple of minutes of video without the humms and tsts that you don't even realize your doing. Yup, lots of bloopers and start overs. Now I just need a great editor to trim out the references to my previous brokerage. Guess I'll just have to have another one done! Not cheap though but worth it.   and

Jul 31, 2018 08:24 AM #40
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I left comments on those two videos on vimeo Bruce Minter - Very nicely done. I hope you are able to update them with footage of your current brokerage. 

Aug 06, 2018 03:42 PM #41
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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