When preparing a home for the market, I often spend hours and hours with my sellers, making sure their home is the picture-perfect dream home when we go live in MLS. I agonize over words I use to describe as much as the sellers obsess over each nail hole they forgot to fill.
Even the directions are important. Especially when I compare an older listing.
For example, a Sacramento Realtor does not want to send traffic down a busy street past sketchy intersections when a more beautiful route is readily available. But sellers also have a job to do. And one of the most important jobs takes only 15-seconds to identify. Plus, it stop sellers from working on projects with low-rates of return, especially when time is of the essence.
You can read more in my personal blog today at this link: The Fifteen Second Rule for Getting Ready to Sell a Home.