My 15-Second Tip for Preparing to Sell a Home

Real Estate Agent with Lyon Real Estate BRE #00697006

When preparing a home for the market, I often spend hours and hours with my sellers, making sure their home is the picture-perfect dream home when we go live in MLS. I agonize over words I use to describe as much as the sellers obsess over each nail hole they forgot to fill.

Even the directions are important. Especially when I compare an older listing.

For example, a Sacramento Realtor does not want to send traffic down a busy street past sketchy intersections when a more beautiful route is readily available. But sellers also have a job to do. And one of the most important jobs takes only 15-seconds to identify. Plus, it stop sellers from working on projects with low-rates of return, especially when time is of the essence.

You can read more in my personal blog today at this link: The Fifteen Second Rule for Getting Ready to Sell a Home.

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Elizabeth Weintraub is an author, home buying expert for, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available with free shipping.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to


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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Elizabeth... I've used your 15 second rule many a time... I just didn't know it had a name. Now I'll go around 'impressing' future clients be referring to it as a rule!

I also scope out the prettiest routes to a home and put those directions into MLS. However, if an agent is using GPS I have no way to control it and it's likely they'll use a less than lovely route.

Jul 28, 2018 08:40 AM #1
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Nina Hollander Yes, I knew you would relate.

I use the prettier routes because buyers tend to follow them, plus they can often picture where it is in their minds. Next week I am listing a home in Curtis Park and the previous agent sent visitors down Franklin, a busy street with closed-up shops. Better to come up East Curtis Drive past the park.

Jul 28, 2018 08:49 AM #2
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, I never knew there was a name either, good job.    I too put in directions for the best & prettiest route, but most agents use their GPS.

Jul 28, 2018 11:30 AM #3
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Elizabeth and well done. Better to prepare for sure. Good one.

Jul 28, 2018 01:13 PM #4
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I like your "fifteen-second" rule. Makes perfect sense.

Jul 28, 2018 08:54 PM #5
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I too use the fifteen-second rule, but also didn't have a name for it. Go figure. I like it - it's an easy way to explain the process to sellers. It's almost intuitive if you're an observant agent - it's easy to spot a trouble maker that blocks the flow. 

As for the route, absolutely critical. They can use the ugly shortcut once they move in. Lol. 

Jul 29, 2018 07:37 AM #6
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Preparation cannot be replaced and puts the best foot forward.

Jul 30, 2018 06:53 PM #7
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