The Right Niche at the Right Time!

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000
https://activerain.com/droplet/5dwJ

In October, 2007 at an office meeting,  my office manager reminded us of the upcoming National Association of REALTORS® convention to be held in Las Vegas.  Perusing the calendar and schedule, one session popped off the page.  An EcoBroker was speaking about her business.  What the heck is an EcoBroker?  Intrigued, I read the paragraph and decided I'd attend.  

 

I knew the real estate market was changing and I had to adapt by selecting a different niche.  I had been selling converted condominiums but that niche was drying up as the market slowed.  Considering which way to change my business had been top of mind.

 

Normally, I'm not one to travel to a city by myself for a convention, let alone one with thousands of strangers.  But onward I pusehd.  The flight was scheduled; the hotel booked; and I was registered to attend the 2007 National Assocation of REALTORS® convention.  

 

After hearing that EcoBroker speak, I decided right then I'd earn my EcoBroker designation.  Her entire business aligned with my upbringing.  You see, my mom was more than sustainable. She worked tirelessly at refinishing all of the wordwork in our house, making the pinch pleat drapes, and reupholstering the furniture.  The woman bought and sold antiques out of our garage after refurbishing them.  What a business model!  

 

Of course like most families back in the 1960's, we had a garden but also a goose house.  Even though we lived within the city, the largest one in Kansas, the methods of sustainability with our own well taught me a lot about sustainability. 

 

So with those life lessons of canning vegetables and fruit from our garden, among many other projects, I started the journey that is my current niche to this day.  The difference is I don't have well or a garden, but practice MANY sustainable practices in my personal and business life. 

 

My dining room table is over 100 years old, along with many other furniture pieces I've owned for decades.  I search for items to purchase from others instead of shopping retail stores, including my office furniture.

 

Sustainability in business means working from home with an Energy Star rated computer, printer and power strip.  In fact, my entire home is about to be Pearl certified because I've retrofitted every energy efficient measure, except solar panels, and am now reaping the rewards.  My average utility bill is $77 year round for a 1979, 1500 square foot block constructed home in Phoenix!  

 

I've also since earned the NAR GREEN Designation, further empowering me with education and knowledge.  Contributing to the new online Solar Course by Elevate Energy was awesome! 

 

Sharing these methods with my clients is top of mind in almost every conversation.  Some aren't as warm to the topic so I start by asking if they'd like to learn ways to lower their utility bills. That typically gets the conversation started.  

ABC Channel 15 interview 7_28_18

Just this morning, I was interviewed on Channel 15 in a short segment about reducing energy bills in our summer heat.  2 weeks ago I was interviewed on AM 960, Real Estate Matters on the same topic but also how I help my clients sell their homes for more if they have energy efficient or upgraded features. 

 

It's been very rewarding to also serve on the following committee's and board:

 

Residential Committee Chair, US Green Building Council, Arizona Chapter

Advisory Board Member, Efficiency First Arizona

Director, Instructor, and Committee Chair for the Sustainability Committee, Scottsdale Area Association of REALTORS®

 

 Cottonwood, AZ Zero Energy Expo with DOE

Making real change has been rewarding and fulfilling.  My clients appreciate my level of involvement and my commitment to improve their homes, our MLS, our broker tours, and I've made wonderful relationships in the process.  The Riches in Niches is more about all of the above than any paycheck!

My new logo!  

 

Jan Green, Scottsdale, REALTOR®, EcoBroker, GREEN

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HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

(602) 620-2699   DIRECT

www.AZGreenRealty.com

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Ambassador
3,375,860
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jan- and I will echo Sheri Sperry - MCNE® 's congratulations! We owe it to those who follow to do our best to minimize the impact we have on our environment. 

Jul 28, 2018 03:33 PM #3
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Kathy Streib !  You know what they say, the best form of flattery.... Copying the methods of that EcoBroker was a great start and I've loved it ever since!  

Jul 28, 2018 03:43 PM #4
Rainmaker
38,169
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Jan, how does ecobrokering work in real estate transactions?  We have green building organizations in our field and I understand that.  Thanks.

Jul 28, 2018 03:54 PM #5
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for asking John Henry !  An EcoBroker seeks to provide value in a real estate transaction by understanding features, being able to market and sell them for more money. 

 

In the sales process, immediately upon contract acceptance, I reach out the buyer's lender to ask if they have a Green Qualified appraiser. It's in the appraisal institute guidelines that an appraiser must be competent to perform an assignment, ie must know green features. If an AMC does not have a Green Qualified appraiser on their list, I send them one from the AppraisalInstitute.org website. 

 

If there aren't any in the area then I work to explain the features, provide costs of installed features.  Any method to gain more value, especially for homes Certified by LEED, EnergyStar, PEARL, Environments for Living, or other organizations.  Those are 3rd party certified and should sell for more money.  Make sense?

Jul 28, 2018 04:10 PM #6
Rainmaker
2,882,448
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Congratulations on your accomplishments. I had to reread how much your utility bill is!

Jul 29, 2018 03:29 AM #7
Rainmaker
1,006,472
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Jan,
You are rocking the eco-world of real estate.  I'm so impressed with what you are doing!  And a big Congratulations on the well-deserved recognition.  Kudos!

Jul 30, 2018 07:29 AM #9
Rainmaker
4,088,003
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on being interviewed on TV. Good luck in achieving your goals 

Jul 30, 2018 11:05 AM #10
Rainmaker
490,731
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I've said it before, you have the perfect name to be a GREEN Realtor and EcoBroker. Your mother must have instilled those values in you when you were growing up. Congratulations on finding the right niche for you and by the way, love your new logo!

Jul 30, 2018 04:21 PM #11
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I bet Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 !  I've worked toward getting that energy bill down and continually work to find new methods.  One thing in particular is a vented garage.  If you don't have vents in your garage and you drive a hot car inside, don't shut the door completely.  Leave a 4 - 8" opening so your garage can vent the hot air.  Garage temperatures can work against air conditioning your home!  

Jul 30, 2018 04:45 PM #12
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Carol Williams !  It takes a lot of reading but the more you read, the more "ah ha" moments present themselves!  Let us know when you return to town again :) 

Jul 30, 2018 04:45 PM #13
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks Gita!  It was great that my company recommended me for the interview.  New experience for sure! 

Jul 30, 2018 04:46 PM #14
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Yes, you are correct Pat Starnes-Front Gate Realty !  My mom would shop for day old bread at discount and buy in bulk.  Our garden also had grape vines for jelly and fruit.  We picked fruit (I climbed) to can and have in the wintertime.  You'd think I grew up in a cave, but nope! 

Jul 30, 2018 04:47 PM #15
Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Did I tell you that you are a ROCKSTAR, Jan! I'm so impressed with your passion and your niche creation over the years. 

Jul 30, 2018 08:21 PM #16
Rainmaker
1,761,151
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Jan Green - Congratulations on the interview! What a great photo too! You have every reason to be proud! 

Plus, you have evolved because you had the courage to make a positive change  back in the Fall of  2007. Those weren't exactly the best years in TX and I don't know how well things were in AZ, but by 2008 - 2010 weren't we all hoping for business and helping those who were in foreclosures. Who would think, that one convention could change your life if you're willing to have an open mind. 

I'm so proud to read this story about you!

Jul 31, 2018 12:13 AM #17
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you so much Debe Maxwell, CRS !  It has certainly grown into such a passion that it's sometimes hard to so no to projects.   Today I'm about to head out on a field trip to an area where land available would make a great tiny home project.  Fingers crossed I can find an investor and get this off the ground.  They'd be super energy efficient! 

Jul 31, 2018 08:18 AM #18
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Patricia Feager !  It certainly has been an evolution.  Behind the scenes, I visited home shows, met vendors and built my green site for consumers.  It's a great way to refer vendors to the public and to realtors who don't know where to turn.  I love meeting new vendors and adding them to the site.  Feel free to check it out for information - www.gotgreen.info! 

Yes, 2008 - 2012 were slow years in real estate.  Sales were down, short sales and foreclosures were up and we had to adapt.  I kept attending green lectures and thankfully now, they've picked up steam and real progress is being made!  Thanks for for reading.  Have a great day!

Jul 31, 2018 08:21 AM #19
Rainmaker
1,761,151
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Jan Green - As a person who has a positive attitude, who doesn't believe the sky is falling! The sky is falling! you excel with confidence like an angel who earned her wings!

I'll be sure to visit the website. I have an appointment. I'm so thrilled to know you are a living testament to the fact that nothing is impossible. 

 

Jul 31, 2018 08:29 AM #20
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Ahh, thank you dear!  You are a doll!    Good luck on your appointment!  And thank you!  I think that if we believe in something and it's a good thing for everyone, then we should never give up!

Jul 31, 2018 08:34 AM #21
Ambassador
3,764,962
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

When I think of Green I think of you Jan Green and the impact you have had in that venue.

Aug 02, 2018 08:31 PM #22
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Debbie Reynolds !  It's been great connecting with leaders in the industry.  I'm super excited to have been chosen as part of a group to re-create LEED ND tiny homes.  These won't be out for a while.  But the consulting fees are nice!  Have a great weekend!

Aug 03, 2018 11:26 AM #23
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