Are Your Emails Making it Past the Spam Filters?

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Are Your Emails Making it Past the Spam Filters?

3 Tips to Get Your Emails Past the Spam Filters

One of the biggest challenges for email marketers over the years has always been beating the spam filters. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content.  Your email marketing may be above board but could hit the recipient's spam folder anyway.  The good news is that there are strategies you can use to combat this.


Watch Your Language - One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam. This is similar to the way that Google looks for keywords, except this time the keywords are a bad thing. Examples of words to avoid include things like ‘buy’, ‘free’, ‘discount’, etc.  Think about the language on the spammy emails you avoid.


Make it Sound Personal - If you want to get into the main inbox, then it is not enough to ‘not look like spam’ – your email needs to look like a personal message.  To do this, you should take advantage of the feature in your autoresponder that allows you to use the recipient’s name in the message. Structure your message to read more like a conventional email. Use ‘Dear [Name],’ and end with ‘Best regards,’.  Avoid including elements that a client will associate with a promotional image or that will make your email look less like a genuine correspondence. That means avoiding using too many hyperlinks and a lot of images.


Your Reputation Matters - The most important thing to do is to make sure that you focus on delivering great value. When you do, people will open and read your messages. This helps improve your sender reputation, which in turn means you don’t get blacklisted.  Ask your readers to ‘white list’ your email address.?


Sometimes the best solutions are the simplest ones!  Use these 3 tips to get your emails past the spam filters so they actually get read.  


You might also enjoy reading:

Email Marketing: The Single Most Important Question to Ask

How to Plan for Your Next Email Marketing Campaign


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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Pamela - you make a good point for personalizing the message in things like Constant Contact.

Jul 30, 2018 10:45 AM #1
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Pamela Cendejas - these are great tips to remember.  My CRM allows for personalization. I will be careful how I word the title.  My emails are mostly info oriented. 

Jul 30, 2018 02:11 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

 Hi Pamela- your first point was something that I hadn't thought about...using spam language in our wording.  Very good tips. 

Jul 30, 2018 06:28 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


                                 Thank you, Pamela!

Aug 04, 2018 05:53 PM #4
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas  ,

I'm so glad that Kathy Streib featured your post in her "AH-Ha" moments for the week as I missed it. Excellent tips to keep the emails you send from ending up in someones spam!

Aug 05, 2018 05:41 AM #5
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

More great advice from you, Pamela. Thanks and it makes perfect sense. D 

Aug 05, 2018 09:21 AM #6
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I appreciate your practical advice to help us Pamela. I wonder about my emails ending up in the SPAM folder. Thanks for the info. 

Aug 05, 2018 10:13 AM #7
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great information! It's so frustrating receiving spam mail. None of us want it. For those sending newsletters and other marketing materials of value this info will be very helpful!

Aug 05, 2018 01:39 PM #8
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Great tips, Pamela. Simple, but powerful. I especially appreciate the tip about the keywords - not something I pay as much attention to as I should. Thanks!


Aug 05, 2018 05:35 PM #9
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

good ideas here.  never ran a direct email campaign.  always a first time though!!

Aug 06, 2018 05:59 AM #10
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Smart thinking! Get past the spam filters by providing a personal touch that will get past the filters.  My mass emails to clients start out with an interesting title in the subject line and then a welcoming message with a question.  It usually works.  

Aug 06, 2018 09:18 PM #11
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is another one I want to come back to make sure I didn’t miss anything about emails and spam and all that jazz. Love and light!

Aug 06, 2018 11:48 PM #12
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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