The Importance Of Tech In Real Estate: Critical Tools That Every Agent Needs

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Real estate is a competitive field that rewards hard workers and innovators, but that can be unforgiving for those who don’t try to constantly improve themselves. From one point of view, innovation and hard work translate as being up to date with the latest real estate trends and having a diverse portfolio of properties, but they also mean using the best tools of the trade. Compared to real estate agents from previous generations, it’s not enough for modern agents to rely just on their clipboard and market intel to win clients. Technology has made a huge impact on all sectors and real estate is no exception, so, if you’re not already doing so, take advantage of how modern tools that organize your workflow and help you better manage your properties:

Tools for social media management

Gone are the days when home buyers were looking at newspaper ads to find properties. Now, the search for a new home starts online, on property websites and even on social media, so you shouldn’t neglect platforms like Facebook, Twitter and Instagram. In fact, advertising available properties of social networks can help you sell them faster. To keep things organized, schedule posts and maintain an active presence across all channels, use a social media management tool like Hootsuite, Buffer or Sprout Social.

Email management

Being a successful real estate agent involves sending and receiving a lot of emails. And, because you can lose a lot of important insights in a messy inbox and because you forget to switch between your accounts, an email management tool really comes in handy. Software such as Boomerang, Bananatag and Mailbox can help you keep track of every email, organize your inbox and get accurate metrics on the progress of your email campaigns.

Visual content tools

Although there is nothing more important than an on-site visit, a buyer can start to fall in love with a property before seeing it if you present it in the right light. But you don’t need to be a graphic designer to showcase properties beautifully. Import the professional photos of your houses for sale in a visual content editor and add eye-catching frames, fonts and graphics for maximum effects. With Canva, for example, you have these beautiful templates that immediately draw attention.

Backup & recovery for your databases

You’ve worked for hours and hours consolidating your client and property databases and converting them to digital format and now you can finally go through all your files faster. But imagine what happened if one day all these important files got corrupted or deleted by accident. Every phone number, every property file and contract. It’s safe to say that your entire business would be at risk. To avoid this from happening, a cloud-based backup and recovery service like Carbonite backup should be one of your first investments to help you keep your essential files protected and secure in the cloud. And before you decide to invest in such services, make sure to look around for an offer code to get some additional savings on your investment.

360 virtual property tours

Although they might seem expensive to make, virtual 360 property tours can actually be put together within minutes and they can be a great marketing tool for foreign buyers or buyers who want to see as much of the property as possible before seeing it in person. To create virtual property tours, you can either download the software on your computer or use an online tool.

Task management

If you’ve been a real estate agent for a while now, you know that the average work day can get quite intense. Between property visits, client meetups and paperwork, it’s easy to lose sight of your priorities and miss some important deadline. How can you prevent that? By learning to incorporate task management apps into your routine. You can start with apps like Google Keep, Trello and Todoist – even your phone’s native task app works! If you’re used to writing down all your tasks, you’ll need some time to get used to typing, but once you get the hang of it, you’ll notice how much more organized you’ve become.

Tools for efficient communication

If you work in a real estate agency, communication with your colleagues is essential. Instead of relying on texts and phone calls, try switching to more modern communication tools like Slack, which allow you to create project-based groups, assign employees to tasks, share files easily, search conversation history and integrate conversations with tools like Google Drive and Dropbox.

Next level note-taking

Us agents all love a good Moleskine and ballpoint pen, but in 2018, there’s a more efficient way of taking notes. Apps such as Evernote and OneNote help you stay more organized by allowing you to create groups of notes, set reminders, sort notes by priority and assign colors to certain notes.

Real estate video creation tools

360 video tours are useful when showing a property to a prospective buyer, but they’re not always very explanatory, so videos can be a more effective tool. Besides, videos also have a major marketing power, so you can use them to promote properties in a creative way through emails, social media posts or in website blog posts.


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Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Cynthia Madison,

Wow!! Excellent post on an excellent list of critical tools every agent needs in today's real estate.

Aug 01, 2018 04:29 AM #1
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Great post! 


What do you think of Trillo? I need to learn Evernote as well...


Jan 22, 2019 12:07 AM #2
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