Google is going to public shame you !

By
Services for Real Estate Pros with garaughty.com

 

marti garaughty The Art of Marketing YOU

 A quick note to say "thanks" to everyone for the warm welcome back messages in my previous post. I never really left ActiveRain but I haven't posted in a really long time so here I am again and it's really nice to see so many familiar faces and new ones as well.

 

marti garaughty graphic design, marketing

 Before I get to the fun stuff, I wanted to explain why Google is forcing all websites to start using the HTTPS protocol. I'll try to explain this in plain English without getting "too techie" on you.

 For the past few weeks I've been updating all of my client's websites over to HTTPS even if their site doesn't take credit card payments or collect personal data. Why?

 In case you missed it, for the past few days a lot of news has been coming out about how Google's Chrome browser is essentially going to public shame you if your site is still using the HTTP prefix in it's URLs instead of HTTPS. 

 

 For more details check out...

Chrome now marks all unencrypted websites as ‘not secure’

Google Chrome WARNING: These websites are 'NOT SECURE'

 

 What this means is that if your site is still using HTTP in the URL instead of HTTPS, the Chrome browser is going to give your site visitors a warning message that looks like this...

 

marti garaughty The Art of Marketing YOU

 

 So as you can see, this is also a marketing problem. When people see a red warning telling them your website in NOT SECURE, they'll probably leave your site ASAP!

 Also, having an HTTPS website is now an important factor in SEO so this is going to affect your search engine position and rankings!

 

 

 HTTPS in plain English

 I'm going to skip the technical details about HTTPS and SSL Certificates since that is way beyond the scope of a marketing blog and really not something you should be doing yourself unless your techs skills are seriously decent.

 

 The quick, not-techie version is...

 

- When you visit HTTPS secured websites, your web browser checks the site’s security certificate(SSL) to verify that it's legitimate. When you send information over an HTTPS connection, no one can eavesdrop on the info in transit.

 

- SSL Certificates are small data files that use cryptography to digitally tie together a domain name or a server name with an organization's ID (i.e. your company name) and location.

 

- The SSL Certificate is installed on a web server and activates a digital "padlock" and the HTTPS protocol allows secure connections between a web server and a browser. 

 

 

Next Steps

 If you're a techie, really know your way around the back end of your website and have full access to your CPanel, you probably know what to do and don't need my help or advice.

 

 If you're not a techie and haven't had your site updated to HTTPS you should...

 

- ask your webhosting company if they're going to provide you with and install an SSL certificate on your site. Some web hosting companies now include this in their hosting plans.

 

- if not, ask whoever maintains your site if thay can install an SSL Certificate for you and to enable HTTPS on your site

 

- once that is done, ask them to do a redirect so all of your site's posts and pages will automatically redirect your HTTP URLs to the new HTTPS URLs

 

- if you're using Google Analytics on your website, you will also have to update your analyitcs account with the new HTTPS prefix

 

- and if you're really a prefectionist, when you have time you should update your site's URL with the HTTPS prefix in all of your online profiles

 

 

Confused

 If I've managed to scare, confuse or complicate your life, just leave your questions in the comments below and I'll try to clear up any confusion I may have caused. ;-)  Later...

                                                                                                   marti garaughty The Art of Marketing YOU

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Comments (95)

marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Debra Leisek  Yep, your site is definitely using HTTPS so you're already a step ahead ! ;-)

Aug 05, 2018 11:26 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I have contacted my web developer and our local MLS to see what they have to say about this. Good information for all!

Aug 06, 2018 08:36 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400  Awesome, the sooner the better. They should be able to get this done for you quickly !

Aug 06, 2018 08:48 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Mine are 'safe' and have been that way for awhile, Marti! I have run into some non-secure sites and am amazed and what they put you through to get to them - you have to REALLY be confident you've typed in the right site, even if they're family - Google scares you so badly!

I do have a question - in my Google Webmaster tools, when I go into indexing, it's showing that my site that is registered with them (the original http://) has been "redirected" to the https:// (same site). My indexed pages have fallen and I'm wondering it that is a result of the redirect or is everyone's site now redirected in Google?

Happy Wednesday, Marti!

Aug 22, 2018 09:20 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Debe Maxwell, CRS   To answer your redirect question, it depends on how your site was built. I've done all of my client's site redirects within Wordpress. If anything, once your site is https enabled it should help not hurt your SEO unless it wasn't done properly.

 I just took a quick look at the site listed in your profile http://athomescharlotte.com/ and it's not showing the https prefix so either it hasn't been done yet or it wasn't done properly. You'll have to ask whoever maintains your site to check it out to get that fixed. 

Aug 22, 2018 09:42 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I need to change that one - Elizabeth Golden's hubby runs that one and he hasn't made the change on that one yet. 

My 'main' site is iCharlotteRealEstate.com. And, I'm hoping to goodness it was done properly! 

Aug 22, 2018 09:49 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

BUT, you won't hurt my feelings if you say it wasn't done right! 

Aug 22, 2018 09:50 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Debe Maxwell, CRS  Cool, this site you sent looks fine but I can't tell if or how the redirects were done just by visiting the site. Ask whoever maintains your site to make sure there was a general redirect done for all the URLs and you'll be fine. 

Aug 22, 2018 10:01 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Okay, will do! Thanks, Marti!

Have a terrific Thursday...

Aug 23, 2018 06:04 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

 marti garaughty  my web person took care of this thanks to you. Go write one more blog and you will be over the 500,000 point mark!!! Congratulations in advance!

Sep 11, 2018 02:14 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Margaret Rome, Baltimore Maryland  Thx and awesome to hear that !

Sep 11, 2018 02:31 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Marti, this was a problem on a couple of my sites, but now I'm concerned about all the links I shared on AR...  I'm glad I found this post again to remind me I'm not quite finished with my work. ;(

Sep 26, 2018 07:56 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Pat Starnes-Front Gate Realty  hi Pat, don't worry about your links on AR. If the HTTPS update is done correctly it will send your site visitors to the new version of the link using the HTTPS protocol.

Sep 26, 2018 10:53 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Marti, I believe I'm having the issue with a particular website we use for lead capture. It you type www.pat.viewhomesinjackson.com into your search bar, viewers still get the error message. I've been working on it today and am in communication with the website provider. 

Sep 26, 2018 12:15 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Pat Starnes-Front Gate Realty  Yes I see the "Insecure Connection" error message when I tried to visit your site so ask whoever maintains your site to check how they configured it for the HTTPS protocol. It probably wasn't done properly...

Sep 26, 2018 12:41 PM
Potranco Realty
Potranco Realty - San Antonio, TX
"Sold with Potranco Realty"

Excellent information to help us with our sites etc. Just another reason to be a member here in the RAIN to learn from the professionals like yourself. Thanks

Oct 11, 2018 05:39 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

@  Bob Ratliff  Thx Bob, Google's latest browser is really punishing sites that don't use HTTPS!

Oct 11, 2018 06:28 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Just popping in to say HI and I hope you have a wonderful weekend, Marti! 

Dec 01, 2018 03:44 PM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

Debe Maxwell, CRS  Thx much, you as well ! ;-)

Dec 01, 2018 05:16 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hey there! Just popping by to say HELLO and looking for another fabulous Marti post! 

Happy Sunday, Marti!

Nov 17, 2019 09:22 AM
marti garaughty

Thx Debe, have a great week !

Nov 18, 2019 06:48 AM