Facebook Fridays - Are You Spending Money to Make Money?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Lots of FB changes recently, especially as it relates to sharing of information with 3rd party apps. If they have not specifically and formally requested information, their FB API access was cut-off on August 1st.

Closer to home for many of us is the addition of a new Tab on the left side-bar titled "Info and Ads". This tab gives us the capability to check out any ads a particular page or brand is currently running. Use it to reverse engineer what others are doing or to just snoop and see what your local competitors are up to. Check it out... 

Did You Know...According to Wordstream, 53% of U.S. residents use FB several times a day. Hopefully those in your local area are using up some of those daily checks to read or view your information and ultimately contact you for real estate assistance. ;-) 

I have seen lots of posts here and elsewhere the past couple of weeks about Facebook ads and whether or not they are worth the investment. It depends on what you want to achieve. If you expect to get 5 sellers with every $20 ad your expectations are probably too high. Can you get new clients and prospects from ads. Definitely. Will you? That depends on the ad, demographic you target, length of time the ad runs, etc. They work, but like everything else we do, they require effort to find the right audience.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Don Wede 

Heartland Funding Inc.


Jennell Alexander

Jennell Alexander, Realtor at Keller Williams Capital Properties


John Henry

Luxury Home Design: Castles, Mansions, Villas and Interiors


Michele Laws  

Michele Laws - Realtor at United Home Group/Keller Williams



The Cardwell Thaxton Group

Facebook Articles

Another fantastic week of searching high and low on the Web to find quality FB content to share with you. The below tips cover a wide array of topics that will interest both beginners and advanced users alike. Take the time this week to read each one...you may find that missing piece to take your FB marketing to new levels. Just sayin', Rainers!

Understanding FB Ads Manager Data 

5 Ways to Kick Butt on Facebook Live

FB Automatic Post Promotion Advice

5 Methods to Double Facebook Traffic

The FB Attribution Menu (Advanced)

Bonus: Beginners Guide To SEO...Ch 3

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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  1. Praful Thakkar 08/04/2018 09:53 PM
Real Estate Sales and Marketing
Social Media Marketing
Marketing 101
Facebook Tips
Facebook Fanatics
Facebook Fridays
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facebook tips
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facebook fridays

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Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You betcha Gita. Have a great day.

William: Start today and you will be humming along by this time next week.

Awesome Steven. Congrats on biz from FB.

It changes quickly Dorie. If we do not keep up, it will leave us behind.

Sounds like time to work the biz page hard for a few weeks, Charles.

Roy: You have stumped me. I will have to check and circle back with an answer.

Amanda: As you know, it requires effort like everything else we do for our biz.

Happy to help, Andy.

Aug 03, 2018 09:16 AM #9
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the info, Anita.  I'm not doing ads these days on Facebook, but have done some pretty successful ones in the past.

Aug 04, 2018 05:49 AM #10
Don Wede
Heartland Funding Inc. - Spring Valley, IL
A company that buys houses in Illinois

If you are not willing to spend money on marketing you will never make big bucks.


Aug 04, 2018 08:17 AM #11
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Why stop if they were working, Gabe?

The deck is definitely stacked against it without opening the wallet. Thanks for the share, Don.

Aug 04, 2018 08:26 AM #12
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Anita, thanks for featuring my FB page.  I was wondering why people actually stopped and asked questions!
I agree: if you have a halfway decent budget you may be able to snag a contract.  I think you have to weigh online advertising against print ads and flyers, etc.

Which I haven't had the time or resources to research!

Aug 04, 2018 05:53 PM #13
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Facebook is a great tool, although understanding everthing that goes with it can be a challenge. Tried to higher someone to help with this and boy oh boy was that a mistake huge one and several dollars later. Ugh right ugh.

Aug 04, 2018 05:57 PM #14
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

So many changes one really has to "engineer" their way around facebook!

Aug 04, 2018 06:13 PM #15
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

It's a never-ending story with Facebook and all the other social media ... and our business in general.  The CE is just part of our story and I am glad you are the go-to story-teller on Facebook.  (ps: I have connected with all the recommendations today)  Thank You Anita Clark  You are Awesome!

Aug 04, 2018 10:11 PM #16
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

My pleasure John. Good to hear you had AR visitors. ;-)

Laura: There are plenty who want to take our money...that's why my team tries to learn as much of this as we can so we do not get taken by snake oil salesmen.

Once the basics are in-place, it does get easier to find the right path, Sally.

Thank you for connecting with all 5, Diana. You are a star!

Aug 05, 2018 04:13 AM #17
Michele Laws
Keller Williams Lake Norman - Cornelius, NC
Real Estate Broker serving Lake Norman

Anita- Thank you for featuring my FB business page!I'm sure you've said this a million times, consistency is key when posting. I feel like just in this past week since following your blog, and utilizing your tips, that I am getting more post engagement from people I haven't "heard" from in a while. Look forward to more!

Aug 05, 2018 07:16 AM #18
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Happy Sunday Anita,  I keep learning more about Facebook from you and using it more on my business page now.


Aug 05, 2018 07:42 AM #19
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Great news Michele. We engage, others engage with us, prospects contact us...rinse and repeat.

That's the ticket, Will. Using what we learn is good business.

Aug 05, 2018 08:06 AM #20
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA

Great info. I try to remain in the know myself, yet your tip of visiting other pages tab for ads and "reverse engineering" what they do, may be the best thing I've learned this week! Thank you.

Aug 05, 2018 09:50 AM #21
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Anita, thanks for your post. I especially appreciate the post with the best times to post on Facebook.  What tool do you use to optimize your photos?

Aug 06, 2018 03:49 AM #22
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thanks for sharing - 5 new likes for us!

We have begun using FB advertising pretty seriously for about 6 months now - we've gotten lots of leads, but no closed business yet. 

Aug 06, 2018 04:03 AM #23
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for sharing all of your FB wisdom, especially the reverse engineering.  Great tip!

Aug 06, 2018 10:01 AM #24
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Awesome. There are definitely some great tips we can take advantage of this week, Stephen.

Matthew: It depends on what needs to be done to them. I have a pro account on Canva where we do about 70% of the work and a Photoshop account where the rest is done.

Wayne/Jean: Hang in there. They will come!

You betcha Jan. Working smarter, not harder, pays dividends.

Aug 06, 2018 03:10 PM #26
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita

Wow, that new tab for Info and Ads is a great thing to know about! That alone was a terrific reason to read this post...even if a few days late!!


Aug 06, 2018 06:02 PM #27
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Hi Anita, I am bookmarking this to read later, I am just starting to see results from my FB ads, but would love to learn more about what could help me do better on a consistent basis! Thank you for this post!

Aug 07, 2018 10:19 AM #28
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You are always welcome, Jeff. Stop by any day of the week.

Marney: Good to hear you are starting to see results from your FB ads. Kudos to you!

Aug 07, 2018 02:43 PM #29
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