Should We Will Our ActiveRain Blog?

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Education & Training with U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.

"Life is about making an impact, not an income."

This post by 
Myrl Jeffcoat got me to thinking about the value of our ActiveRain Blogs:
The Importance of Remembering Your Digital Estate    

My parents died without a Last Will & Testament when I was a young child.  I have been painfully aware of the importance of a Will ever since, and have had one since I was 21 years old.  According to recent statistics over 70% of Americans do not have a Will.  Even 50% of people with children do not have a Will.  I find these statistics apalling and absolutely irresponsible.  

But that's not the point of this blog post. 

Myrl's post got me to thinking about the value of our ActiveRain blogs.  Many of the professionals here get a great deal of business from their well-seasoned blogs and they definitely have value.  Why let it die?  Perhaps we should seriously consider identifying someone who would want to take over our blogs after we are gone.  It would just be a matter of changing up the profile and the new owner introducing themselves... and carrying on.

The new owner of the blog would need to establish their own credibility and develop new relationships, of course.  But why let a well-seasoned blog go to waste? 

Some of the other social media platforms aren't so conducive to a "take-over" but certainly a blog is. I definitely think we need to let it known what we want done with our social media accounts when we are gone.  Your blog and website are certainly two things to seriously consider passing along... perhaps to someone in your office?


Thanks for the thought provoking post, Myrl! 

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"The best way to predict the future is to create it!" -Peter Drucker


Carol Williams: 
The New Real Estate Agent's Survival Guide.  

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Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Sharon Tara ,
Yes, Laura Cerrano is the perfect example.  We've all put a lot of work into our blogs.  A shame to have them go dormant when we are no longer here.

Aug 10, 2018 06:17 AM #52
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Good morning Marney Kirk ,
Put your thinking cap on.

Aug 10, 2018 06:18 AM #53
Rainmaker
2,650,633
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

I've got my digital footprint taken care of in my estate planning documents. "Should" we ...?  It's up to each person to decide.  It is certainly something more people need to consider .. then again, the majority of people don't even have a will. 

Aug 10, 2018 06:31 AM #54
Rainmaker
2,385,988
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Yes, I have thought about this and will probably leave it with a good friend/agent.

Aug 10, 2018 06:31 AM #55
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Gold Star for you, Kathleen Daniels ! That's great.  It does sadden me to know most people don't have a WILL, let alone think about their digital footprint.  Kudos!

Aug 10, 2018 06:37 AM #56
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Rebecca Gaujot, Realtor® ,
You're way ahead of the curve if you've even thought about this.  Now to make an actual plan, eh?

Aug 10, 2018 06:39 AM #57
Rainmaker
718,737
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

This question shows us all how far we've come from the days when a blog was immediately deleted upon the death of one of our respected members.

Aug 10, 2018 06:52 AM #58
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Jill Sackler ,
Indeed.  Websites and blogs are a valuable asset these days!

Aug 10, 2018 07:02 AM #59
Ambassador
871,106
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Carol Williams 
Yes, it is important. Your point is about value not the emotional issues. A very important thing to consider. Thanks for bringing it up.

On the emotional side, when one beloved member died, her family didn't realize anything about the community and how important we thought she was to all of us. They just cancelled her account --- big shock to everyone!

All the best - Lynn

Aug 10, 2018 09:23 AM #60
Rainmaker
637,938
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing this with us. So true the information should be transfered to a loved one. Will start getting this set up... Have a blessed day. 

Aug 10, 2018 09:24 AM #61
Rainmaker
696,303
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

As long as someone from the company can carry your voice in a way that you would sign off on, I would say go for it.  

Aug 10, 2018 09:58 AM #62
Ambassador
2,753,591
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Carol! Very thought-provoking - and thank you!

I had the same initial thought about Laura Cerrano that Sharon Tara had. Laura has done a wonderful job and I've often wondered who will take mine over. I have two 'younger' assistants - both would be great at this but, neither have an interest. I would probably will it to my sister-in-law (one of the ones I mentioned and also an agent) but, I worry that it would be taken as an expectation that she would fulfill out of obligation. She would master it but, I also don't want to burden her with it either! It's going to be a big dilemma when the time comes!

I love Endre Barath, Jr.'s idea and think I'll nominate him to host it!

Thanks for a wonderful post to ponder, Carol! I hope you have a wonderful weekend! 

Aug 10, 2018 06:31 PM #64
Rainmaker
401,000
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I always thought that Clint McKie had a great blog and he's been gone for years now, but still his blog just sits there. 

Aug 11, 2018 04:40 AM #65
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Lynn B. Friedman ,
I'm glad they aren't terminating those accounts any more.  There is a lot of wisdom in those old posts and they should live.  It gives me an idea for another aggregation post.  

Aug 11, 2018 08:38 AM #66
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Laura Filip ,
I'm pleased this post has spurred you to give this serious thought.  Thank you for reading.

Aug 11, 2018 08:39 AM #67
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Kevin Mackessy ,
I guess once it's passed on they can apply their own voice!  Once they change up the profile info and the picture they can carry on as they see fit. 

Aug 11, 2018 08:41 AM #68
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Debe Maxwell, CRS ,
Not that it's going to happen any time soon but I do hope you find someone to carry on with your blog when you are ready.  So much wisdom. It would be a shame to lose it. 

Aug 11, 2018 08:43 AM #69
Rainmaker
1,070,139
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector ,
I didn't even know about Clint's blog but I went in and checked it out.  He did write some great stuff from an inspector's view point.  Glad it's still there!

Aug 11, 2018 08:45 AM #70
Rainmaker
347,321
Dana Hollish Hill
Hollish Hill Group, Keller William Capital Properties - Bethesda, MD
Lead Associate Broker

What an interesting idea. I really haven't thought about who would take over my blogs. What I have thought about is leaving a "In case I get hit by a bus" file somehwere so my husband would know what to do if I weren't around. 

Aug 12, 2018 03:32 PM #71
Rainmaker
915,687
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Congrats on the feature!  I couldn't agree more, which is why I have a list of all passwords, etc for my daughters in the event that anything happens to me.  They know where everything is and I have beneficiary deeds on my houses, too.  Those will escape probate!

Aug 14, 2018 03:16 PM #72
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