Facebook Followers: 5 Things That Haven't Changed

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Services for Real Estate Pros with Second Self Virtual Assistance

Facebook Followers: 5 Things That Haven't Changed

5 Simple Ways to Build Your Facebook Followers

There's a lot of talk (and concern) about the new Facebook changes and how they will affect your business. Many of us have spent years successfully attracting and connecting with Facebook followers.  One thing I know for sure is that change is inevitable.  A lot of times it's confusing and frustrating.  Something else I know is that 5 things have never changed.

 

Here are five simple things you should continue to do to attract more Facebook followers:

 

Be Visual - Facebook has added some colorful little background graphics to help your posts stand out.  This helps your text posts get noticed but the text length is limited.  The most captivating posts include graphics.  People will always share great graphics.  When that happens, you will see a boost in your reach.

Free photos websites are everywhere.  Just be careful that you have the right license.  Be sure the photo has CCO Creative Commons license, that you can use it commercially, and that no attribution is required.  You'll find great photos on Unsplash,  Pexels and many others.  Create great social media posts with another free tool called Canva.

 

Great Content Never Goes Out of Style - Know what your audience likes.  People engage with content that is interesting and that adds value to them.  Add your personality to your posts.  Humorous posts get liked and shared.  Boring posts get ignored.

 

Hold a Contest - There's nothing like winning stuff.  Holding a contest on your business page is a great way to garner interest, interaction, and likes.  Spread the word about your contest online and through a promotional email.  If your contest is successful, you'll be able to further your reach and gain more followers.  The more consistently you hold your contests, the more likely you are to get more Facebook followers.

 

Facebook Ads - Dollar for dollar Facebook ads are an economical way to drive more people to your page.  Target your Facebook ads for your demographic. Make sure you include a compelling CTA (call to action).

 

Cross Promotion - Google describes cross-promotion as

Sharing content from other channels with your Facebook page helps you cross-promote all of your social profiles and makes it easier to post content in multiple places.

  By cross-promoting your content, you're able to drive your other social media followers to your Facebook page.

It takes a lot of time and consistency to build your Facebook followers.  Using these five tried and true tips will help you today, turning your Facebook page into a thriving community. That means it will help you today and in the future, no matter what changes Facebook has in mind.

 

You might also be interested in Taking You Business Social - Inside This Easy To Follow eCourse You Will Be Introduced To The Power Of Using Social Media For Your Business

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Mary Yonkers 10/09/2018 07:40 AM
Topic:
ActiveRain Community
Groups:
Target Marketing
Social Media Marketing
Social Networks
Using Social Media For Business
Facebook Fridays
Tags:
social media marketing
social media strategies
social media changes

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Rainer
86,414
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

I have a business page for my weekly radio show and have used the Facebook "Live" feature for the show. It doesn't equate to added viewers but is something totally different! 

Aug 02, 2018 06:08 PM #3
Ambassador
2,844,456
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

You can also link community groups you run to your business page that has been an awesome benefit for me.

Aug 02, 2018 07:56 PM #4
Rainer
10,802
Shep Griswold
Keller Williams - Kirkland, WA
MCNE

Good stuff, but I have seen some really lame CTA's recently, and people are burning out on contests too (too many are shams). Make the contest real and locally meaningful (help a small business for example) and you will do well.

Aug 02, 2018 08:46 PM #5
Rainer
210,363
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great post Pamela Cendejas and very useful information. Will have to employ some of these tips in our business model!

Aug 02, 2018 09:48 PM #6
Rainmaker
375,566
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Morning Pamela, thanks for sharing your suggestions and ideas on Facebook. Always learn something new from these types of posts.

Aug 03, 2018 04:41 AM #7
Rainmaker
3,751,561
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas,

Congratulations on the featured post! Following all 5 steps will definitely help build a brand and increase followership.

Aug 03, 2018 05:05 AM #8
Rainmaker
145,565
Nogui Aramburo
Linda Craft & Team, REALTORS® - Raleigh, NC
Real Estate Professional in the Raleigh Area

Great, simple but yet powerful steps! 

Aug 03, 2018 06:54 AM #9
Rainmaker
572,839
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I follow all 5 steps, although I don't do contests very often. It's slow and steady but gradually my followers are growing.

Tammy Lankford, would you please elaborate on your comment? Link community groups? Example please?? Thanks in advance.

Aug 03, 2018 06:56 AM #10
Rainer
197,715
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info... I am amazed at how many agents ask me how I get FaceBook to work for me and all 5 are always on my list...consistancy works!

Aug 03, 2018 07:10 AM #11
Rainer
275,996
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

FB marketing dollars spent is still a very good plan.

Aug 03, 2018 07:14 AM #12
Rainmaker
370,230
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Thanks for the encouragement on Facebook ideas!! Love my peeps on Facebook and I do get business. 

Aug 03, 2018 08:59 AM #13
Rainmaker
782,079
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Always looking for some sort of engagement.  Weekly contests are a great idea.  Maybe have to be monthly, depending on interest.  

Aug 03, 2018 11:13 AM #14
Rainer
231,144
Randy Elliott
RE/MAX Gold - Lodi, CA
REALTOR : Lodi / Stockton, CA

All great tips, Pamela. People have to get to KNOW you before they LIKE or TRUST you.  ;-) 

Aug 03, 2018 03:12 PM #15
Rainmaker
2,724,847
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ve heard a lot of good things about the ads lately! Don’t give up so easily, guys! I wish you many good blessings and love and light!

Aug 03, 2018 11:51 PM #16
Rainmaker
2,724,847
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Gaining trust is the thing in the whole bottom line scheme of things that isn’t a scheme.

Aug 03, 2018 11:52 PM #17
Rainer
258,740
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Great post with good advice and some of the most helpful tips in other comments. (such as user groups or being authentic) I need to worry less and use more of my humor in homes I can get more shares and interaction.

Aug 04, 2018 11:31 AM #18
Rainmaker
1,271,952
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I do 4 of the 5 - (I think). Does anyone have any great ideas for contests? I'm thinking guess how many of something fits in something. But what do you provide as prizes? Wine? Candy? $100 off staging?

Aug 04, 2018 02:54 PM #19
Rainer
495,818
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

If you use even half of the tools facebook gives you, you should not have any trouble attracting and keeping friends and followers

Aug 05, 2018 05:03 AM #20
Rainmaker
412,987
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

YES to the visuals - we've found that photos generate more interest than anything else we post. Food photos are off the charts! I guess people are more interested in eating than in real estate - LOL!

Aug 08, 2018 11:56 AM #23
Rainmaker
1,203,987
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Pamela Cendejas Good information, thanks.  Now the challenge is getting agents to actually use these tips consistently.

Oct 09, 2018 07:34 AM #24
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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