How Long Do People Stay on Your Mailing List ?

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

. We write posts about our "magical" purple envelope mailing lists from time to time as of our best sources of lead generation.  It is a ritual every Purple envelopemonth, on or about the 15th to a variety of different market segments.  We add to our data bases as we meet new people and hundreds of envelopes get mailed with different kinds of information for different target audiences.  

   How long is long enough to be on a mailing list ? We recently had someone contact us for whom we will list two properties,...drum roll drum rollplease. We sold a property for him 10 years ago.  There is no "magic time" to "declutter" your mailing list. Truth is...people stay in their homes longer than they used to....and you have to encourage the people on the list to have an ear open for the words that are "magical" to a real estate agent's ears...Relocate, Retire, Snowbird, Upsize, earDownsize, single story...tuning their ears will help to tune your referrals to a higher pitch !  Don't limit your list to just that buyer or seller if you have met...the parents, the children...expand that reach....and Keep it going...regularly....with information of value. It "pays to valuable"....be the authority...be the trusted expert...and be prepared for a shower of referrals.

   This has been a professional marketing post brought to you by Sally K. & David L. Hanson, Broker Associates with EXP Realty honored to be serving Southeastern Wisconsin for all things real estate.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 10/21/2018 01:00 AM
  2. Debbie Reynolds 08/06/2018 06:00 AM
  3. Jason Kardos 08/06/2018 06:11 PM
Topic:
Real Estate Sales and Marketing
Tags:
mailing lists
lead generation in real estate

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Ambassador
3,378,725
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- it's smart to keep them on your list!  You never know, and even if they're not selling or buying, they will always know someone who is!

Aug 06, 2018 05:15 PM #31
Rainer
385,796
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

very true! 

Aug 06, 2018 06:12 PM #32
Rainer
385,796
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

I keep everyone on the list and some have passed away so I update their information with next of kin.

Aug 06, 2018 06:12 PM #33
Rainmaker
1,628,820
Lottie Kendall
Pacific Union International - San Francisco, CA
Serving San Francisco and the Silicon Valley

I think you're wise to keep them on your mailing list. I haven't deleted any from mine. I love your purple envelope idea. My newsletter is mailed monthly, sans envelope on bright yellow paper.

Aug 06, 2018 06:14 PM #34
Rainer
242,105
Richard Foster
Nevada Perfect Homes - Henderson, NV
Broker Owner, BS, ABR/M, CREN, CRS, GRI, RRG, SFR

As long as the email is valid and the client/customer has not opted out . . . FOREVER. Every once in a while I get a deal based on an email or electronic application share I did years ago. . . The list is never too old if still valid and welcomed.

Aug 06, 2018 06:21 PM #35
Anonymous
Susan Zongker

So may I ask, where do you find these purple mailing envelopes?

Aug 06, 2018 07:00 PM #36
Rainmaker
1,504,469
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

AS Barbara Todaro says - they buy or they die! 

Aug 06, 2018 08:07 PM #37
Rainmaker
897,822
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I've learned that valuable lesson - never delete anyone even if they don't respond.  They are still reading and may come back to you one day. Been there, done that!

Aug 06, 2018 08:53 PM #38
Rainmaker
1,204,797
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I keep people on until they tell me to remove them!

Aug 07, 2018 03:35 AM #39
Rainer
31,296
LaShonda Solomon
Atlanta Communities Real Estate Brokerage - Kennesaw, GA
Serving Cobb, Paulding, Douglas, Bartow Counties

Unfortunately I have purged my database on the past. It used to be filled with a lot of unmets who were nonresponsive. Now I keep everyone on the emailing list but only spend money on those who respond.

Aug 07, 2018 05:09 AM #40
Rainer
253,317
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

The LIST is important to all Marketers. Of course some Agents maintain that a list is not necessary, but not all Agents are created the same. I have been maintaining a list as a Mortgage Lender since 1995. Staying top of mind is a process but doing data hygiene is of great importance. The cost to clean your data is a bit costly but avoids mailings to the wrong people. Also, dont forget to segment your list from A-E and identify their persona and avatar.

Aug 07, 2018 07:50 AM #41
Ambassador
3,634,218
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Sally and David

They are there till they tell me to stop...or they move, don;t tell me, and I have no address. LOL

I am selling a listing for a client I sold the property to 10 years ago and have been in touh with her regularly since that time.

Jeff

Aug 07, 2018 08:03 AM #42
Rainmaker
375,946
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

We are all on the same page ... keep til they buy, die or say stop.  Great Post!

Aug 07, 2018 08:53 AM #43
Rainer
190,029
Greg Mona
Platinum Living Realty - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

I absolutely agree keeping people on your mailing list indefinitely is the way to go. Unless they ask to be removed or you know some other compelling reason to remove them, keep them on there. We have had several people come out of the woodwork many years after we've helped them in the past, or, believe it or not, from an old hard copy advertisement they kept in a drawer for years until they were ready!

Aug 07, 2018 09:41 AM #44
Rainmaker
446,128
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I've never really considered this question. Every so often I will delete someone--especially if they moved out of town.  Unique post !

Aug 07, 2018 11:16 AM #45
Rainmaker
491,623
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I borrowed upon your idea from last month's post, but instead of purple, I bought powder blue envelopes. They match the royal blue blouse I wear in my business photo. I mailed over 300 letters to my new farm area. Thanks for the inspiration.

Aug 07, 2018 06:20 PM #46
Rainmaker
831,150
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

19.4 years and counting.

Congratulations by the way

Aug 07, 2018 08:57 PM #47
Rainer
87,472
Adam Feinberg
ANCHOR ASSOCIATES - Manhattan, NY
NYC Condo, Co-op, and Townhouse specialist

Until they tell me to stop. Buying in NYC is extremely difficult with far more obstacles than anywhere else in the nation- high down payments required, crazy co-op boards that reject a large % of buyers, land lease buildings with insanely high monthly maintenance, income restricted buildings with sales prices that would buy you a mansion in many parts of the country, etc. Active buyers can take a year or longer in the search. Casual buyers often turn their search on and off for years. Sellers might be looking to upgrade- and can't afford the next step up for a few years. Keep them on the mail lists because years could pass before the clients are ready to move.

Aug 08, 2018 08:46 AM #48
Anonymous
Marvin Shelley

OK - I only mail postcards to rural landowners seeking listings. Up date every 3-4 years. I have several 100s in data base who have inquired about a listing. Remove only those who ask me to or postcard is returned.What type solicitation do you send? Who do you send to: Former buyers and sellers? Never tried that. Think I may send them another "Thank You" postcard and "always available to assist your family and friends." How often should I mail to the same people: 90 days, 180 days

Aug 08, 2018 04:08 PM #49
Rainmaker
668,394
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

I have most of our clients and past prospects stay on until they unsubscribe.  Or if we have to delete them from our list.  

Aug 10, 2018 10:15 AM #50
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
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