. Whether it is a first time purchase...OR...moving to a new location...buying the first house "on your own" after a divorce...the nod of parental approval is a comforting reassurance to the otherwise nervous buyer that this IS the right choice for the next "happily ever after."
Regardless of the "child's age"...parents want to know when their children are making big financial decisions that they are as assured as they can be that they are making a good one. It is important for an agent to recognize the parental influence..as you tour a property include them in the conversations and explanations. It may not be the same experience they had when they bought a house years before...and now it is your opportunity to show your expertise ...build rapport and trust. The end result is that you can become the "family realtor" and find that your sphere of influence now spans generations and your referral base has grown considerably. Add them all to your mailing list and continue to impart value in the communication that you send on a regular basis.
Real estate can be a family affair...recognize it and appreciate the opportunity to be the "go to" source for all things real estate for generations of home buyers and sellers.
This has been a marketing post brought to you by Sally K.& David L.Hanson, Broker Associates with EXP Realty honored to represent generations of Sellers and Buyers in southeastern Wisconsin