Traveling to a reunion or going on vacation?

By
Services for Real Estate Pros with Marte Cliff Copywriting

Take your business cards along.

You already know that you need to have your business cards in your pocket if your class reunionvacation travel is being held in your home town. But what if you no longer live there? What if you've moved clear across the country? 

And what if you’re going somewhere else entirely – somewhere that you don’t expect to meet anyone you’ve known in the past?

You might think you don’t need your cards. But take them anyway.

This is a very small world, and you never know when you’ll meet someone who is either a resident of your community, plans to relocate there soon, or has family or friends there.

You might also think that since you’ll be on vacation, you won’t be talking business. But think about that again.

We Americans seem to sort and define people by what they do for a living. That means one of the first things a new acquaintance will ask is “What do you do?”

(Remember to have your elevator speech polished!)

How do you ask a new acquaintance to take your card? Easy – by asking for theirs. If they don’t have one, jot down their information on the back of one of yours, then hand them yours and suggest getting in touch when you're back in your home city.

I know – you can tap phones or manually enter a new person’s contact information, and they can take yours the same way. But that won’t give them your photo. So what are the chances they’ll remember who you are – or how they felt about you - after they've entered 20 or 30 new contacts?A card with your photo will help them remember you.

After you get home, drop them a note saying that you enjoyed meeting them and extending your friendship. You could suggest meeting for coffee or cocktails. If you share a hobby, you could offer to introduce them to others who share that hobby. And of course, if what they do for a living interests you or could benefit your clients, you can ask for more information. Naturally you'll invite them to call if you can assist them.

You really never know who you’ll meet or how the meeting could benefit both of you.

For instance – a few months back I wrote web copy for a real estate broker in Texas. By a chance conversation with the lady who checked out my groceries here in Idaho, I learned that her son was moving and would need a real estate agent in my client’s city. So I was able to give a referral.

Who would have predicted that?

Graphic courtesy of Stuart Miles @ freedigitalphotos.net

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
Real Estate Rookie
Almost Anything Goes
POSITIVE ATTITUDE for the Weary Soul
Blogs Happen...
WeBlog Anything (almost)!
Tags:
real estate self promotion
using business cards

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,595,266
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

.... By lose it meaning like a sunk cost thing, I meant. Just to be a little clear there.

Aug 07, 2018 11:03 PM #8
Rainmaker
2,595,266
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Kathy Streib I rarely carry as much cash as back in the day. There are not that many times when you run into cash-only situations anymore these days.

Aug 07, 2018 11:05 PM #9
Rainmaker
3,476,392
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Marte Cliff,

I always have business cards on me. I found a new clients moving to Austin when we were flying back from Rome!. They were on vacation too..folllowed up when we returned and sold them a house when they came to town 3 weeks later! You never know!!

Aug 08, 2018 03:56 AM #10
Rainmaker
38,491
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

I stopped carrying business cards but have realized that they are worth it many times over if just ONE lead will materialize.

 

As for summer vacation or reunions.

I missed my reunion thinking about branding and niches.

My favorite niches by the way:

Now the neat thing about these niches are that they are FAKE.  And they are Trump... er I mean Trompe l'oeil painted flat on the wall.  They are truly fake but effective.

Now, how is your niche marketing going: are you true to your brand or are you faking it??

This brought to you by me today as I have absolutely nothing new to add but have taken to hijacking threads!!

Well,  you learned SOMETHING didn't you?
The artist who creates this fabulous artwork is Michael Dillon.

The technique was employed way back in the Renaissance.  There was a lot of faking in building techniques back in those days.

Marble dust was mixed in with stucco to make brick houses look like marble palaces.  Keep tuned...

Aug 08, 2018 05:16 AM #11
Rainmaker
989,709
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

A fellow agent in my office was flying back from Florida and was sitting next to a young woman whose grandmother had died. It turns out the grandmother had lived in the next town and my friend landed a $500,000 listing!

How hard is it to carry a few extra cards, right?

Aug 08, 2018 08:27 AM #12
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Dorie Dillard and Margaret Goss - I love stories like those! Funny that both successes stemmed from air travel - maybe agents should fly often!

Aug 08, 2018 09:24 AM #13
Ambassador
2,118,587
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   Good advice, Marte!  The business card is one advertising tool that has stood the test of time.  

Aug 08, 2018 02:56 PM #14
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Yes it has, Fred Griffin - and at pennies per card, you really can't go wrong.

Aug 08, 2018 03:24 PM #15
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post Marte! My reunion last fall produce 3 new buyers; one this winter; another at retirement in a few years; and a second home buyer.  I never told them what I did because I was on the reunion committee and we had a Facebook page.  130 out of 599 graduates connected.  I just kept posting old photos from our yearbook and making wise cracks.  After the reunion, they are now looking at homes through my site.  It was a soft sell, my best kind :) Facebook pages work and promoting listings works as they'll see them !

Aug 08, 2018 08:42 PM #17
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Jan Green - Which proves that if you know how to use Facebook and do it diligently, it works.

It seems strange to me - 599 graduates. In our class there were 47.

Aug 08, 2018 08:47 PM #18
Rainmaker
897,198
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are so right Marte!  Our class was so large that the building seemed huge and I became shy. It took a while but I finally became more confident, as most high school kids do.  It all worked out,  Being on the reunion committee was such fun!  And the 9 of us have become such friends that we want to host another Zoom meeting just to reconnect.  I'm from Kansas and our classmates dialed in from Kansas City, Boston, Dallas, and our home town. It was fun! 

Aug 08, 2018 08:52 PM #19
Ambassador
2,735,817
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Marte, I have an app for that.  It's called savvycard and it has my photo, link to my site, my contact info and yes, my picture.   We love to travel and while I do carry cards, it is more likely they will keep the app I can text them a link to than a paper card.

Aug 08, 2018 09:19 PM #20
Rainer
446,069
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Every Realtor should take their business cards whenever they travel and/or go on vacations and use some of your time to explore real estate opportunities for future considerations. The benefits whether you secure an opportunity or not would be invaluable to your business in more ways than one.  

Aug 09, 2018 01:58 AM #21
Rainmaker
3,609,356
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, I always carry cards, and picked up a Seller at the airport that turned into a wonderful transaction.  Good to hear you could refer your client in TX.  

Aug 09, 2018 06:28 AM #22
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Tammy Lankford, - I had to laugh because the line "There's an app for that" popped into my head. Good that you still have paper cards for those who aren't into app technology!

Kimo Jarrett - I think that's wise advice. It might also make that vacation a deductible expense, at least partially.

 

Aug 09, 2018 07:19 AM #23
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Joan Cox - Yes, it was fun to be able to tell one of my favorite grocery store checkers that I knew someone her son could contact for help in Texas.

Aug 09, 2018 07:20 AM #24
Rainmaker
667,288
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

This has definitely happened to me before.  You never know who has a rental property in another state that they want to sell, or if they are planning on moving, or are just looking for a referral. 

Aug 10, 2018 10:10 AM #25
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Kevin Mackessy It pays to be alert, friendly, and ready!

Aug 10, 2018 10:15 AM #26
Rainmaker
446,085
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I'm leaving for a short beach vacation tomorrow!  Doubt anyone will ask me for my card however ...?  I do think giving business cards to the younger generation seems pretty outdated though.  

Aug 10, 2018 12:03 PM #27
Rainmaker
1,404,188
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Mary Hutchison, SRES, ABR - it all depends upon which member of the younger generation you're talking with.

And don't forget - they're not the only ones who count. I just read recently that last year 22% of home buyers were single women over 50. Many of them considerably older than 50.

Aug 10, 2018 12:43 PM #28
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,404,188

Marte Cliff

your real estate writer
Do you have a question about real estate copywriting? Just ask!
*
*
*
*
Spam prevention