Is online marketing creating laziness within the real estate industry? I continually remind myself of the fact that all potential clients ARE NOT ONLINE.
We must be well-versed with the basics of online marketing and SEO today, and for that, I thank Katerina Gasset. I know just enough to survive online, and I use online marketing to complement what I do offline.
Ah, the best of both worlds. Because my offline marketing is more plentiful than online, my costs are higher. I’m not sure my phone would ring as much as it does, if those ratios were reversed!
The way it works for me is the postcard and/or the newspaper marketing shakes that fruit from the tree. However, before that phone call is made, the potential client does a search online for a variety of keywords that apply to that potential client. The online marketing is the “final close.”
How do we know this information? The team members ask when they are “face to face.” They see the postcards, and usually there are many of them saved!! The story of what followed and complemented those postcards is then shared.
Agents may not use print marketing to complement their online marketing, but I’m confident most agents DO use both online and offline to go “full circle” with targeting everyone!
Networking; personal referrals from past clients; Door knocking; and Cold Calling may be methods of choice for offline marketing. I’ll spend the money, before I have a door slammed in my face!!
One method of marketing is never enough to survive and prosper in the real estate business. Of course, prosperity is not always in the forefront of every agent’s thought process.
That was always a flaw in my personality and continues to be. I wanted all of it. I’ll admit, I did fight the Internet, and the Internet won. How many fight “back to basics?” That method is not the most popular today, so “the agents usually win”…. Or do they???
Just a thought for the moment…..