Google My Business Listing is Bringing in Clients

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Google Plus... almost a non-entity at this point. I read a post on Facebook the other day from a "Memory" from J. Philip Faranda that showed a Google plus symbol with the tagline, "Let me know if you want an invite for Google Plus!". HA.. well, those crazy days are gone but Google certainly isn't. Yes, Google plus still may be around for some good indexing here or there, but their My Business Page is really where it's at and you may be utilizing it all wrong. Google business listing

If you don't have a Google Business Page, get one. It's free and it's another great SEO tool for capturing leads and getting more people to your site and your information. Go to and sign in or sign up. If you don't know if you have one, you can Google yourself and see what comes up. If nothing comes up, you can start one. If you find there is something out there for you and it hasn't been claimed, claim it! (it will say, claim it on the search results snippet next to directions and save) - You may have to search several key phrases until you find the one that will bring up your listing.

Then fill in as much information as you can including a business description, hours, address, phone number, website, and an appointment link, like a contact link. Add images and make sure the map is correct for your business address.  If this is a new page, you will need to verify it, either with your cell phone, email, or snail mail card to the business address. Add videos, photos and any information you can about your business to beef up the listing.

The business description is crucial because although it allows for 750 characters only the first 250 show up before getting cut off so make sure your more important information is there first and your location.



People are all about reviews these days, so you better have some amazing ones. The cool thing is that if your website address matches a Facebook business page and your Zillow listing, it will show reviews from there too! All right on the search engine results page. (SERP) It may take a few days to populate but they should show up.

 The more amazing, 5-star reviews you have, the better and more legit you look. Google also loves it when people respond to a review. One statistic stated that 30% of searchers say this is a key when judging a local business!



Once verified, use the posts section! 

This is similar to posting on Google plus but here, your posts can be seen right from the SERPS!

Google business listing 

Look at this listing of Jackie Barikhan, she has a couple posts right on her business page. She has actually gotten several leads right from here! The link goes to the extended post on her website but her keywords (HERO Program) are right here on the business listing. These mini posts can be the key to a lead and they may never even go to your website ... and that's okay! Does it matter where the lead comes from? Usually not, but this is just another way to utilize a tool for great online presence. 

You can also create ads and deals too which is great for agents that may want to offer a giveaway or special discount or promotion. And side note: Google is starting to index emojis so adding a few in with your posts can really make you stand out!



Searchers also have the ability to CHANGE YOUR INFORMATION! There is a spot where anyone can click to "suggest an edit" of your listing and literally change whatever they want! This is a poor design flaw if you ask me, so it's important to check out your listing often to verify no one has added incorrect information. People can also ask questions AND respond to questions, which means paying attention to your listing is very important to keep the information accurate.



Don't waste a chance to use the "posts" section because they show up prominently in mobile searches and you want to make it as easy as possible for people to find you, read about you, click to you and contact you. 

So Google yourself! Complete that Google My Business Listing and start attracting clients right from the business listing. Add posts or every time you blog, add a snippet and excerpt to your business page to keep things fresh and revolving. Ask for reviews from clients and grow that side of it and keep it up to date with images and accurate information.

Read More About Google Business Pages


Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 09/04/2018 11:44 AM
  2. Fred Griffin, on leave of absence from ActiveRain 09/04/2018 01:49 PM
  3. Debbie Reynolds 09/05/2018 05:00 AM
Real Estate Technology & Tools
Google's PLUS Tips and Information
online presence
online marketing
google business
google my business

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Show All Comments
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Another great post filled with tons of important information. 

Do you suggest using your own name as the business name?

Thanks Tammy!

Aug 30, 2018 10:03 AM #18
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Thanks again Tammy Emineth ! Now this is ANOTHER, on my list of things to do right now.

Aug 30, 2018 10:20 AM #19
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Emineth  You always have such interesting and wonderful posts .Anyone who does not follow you does not know what they are missing . Your information is so valuable

Aug 30, 2018 12:32 PM #20
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Working on responding to all the reviews, both negative and positive.  It is nice to see what sort of tone the business owner takes with constructive or unwarranted criticism.  

Aug 30, 2018 12:56 PM #21
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Tammy, thanks for bringing us up to speed on Google Plus versus Google Business Pages.  I hadn't realized the regular page has dropped in it's importance. Have a great week!

Aug 31, 2018 05:22 AM #22
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks, as always, for great information.  I visited mine and may suggest an edit, thanks to your suggestion of putting your location in the first 250 words.  Good catch!

Aug 31, 2018 01:04 PM #23
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing so I have a question a post that I submitted yesterday was rejected... Not sure why as it did not appear to be against the rules. Why would it have been rejected ... 


This was the post and the picture 

Will The Frig Stay With The House If It Was Not Placed In The Contract We were out and about today showing property in the Anna TX area... My client asked me a question??? Does the Washer, Dryer and Frig come along with the sale of the house? Let's talk Real Estate...

Aug 31, 2018 05:17 PM #24
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I have watched someone do this now for a few months but I don't know what results he's gotten. I think it would give better SEO than AR?

I guess I will ask & then report with a post. 

@damon greene  Snap photos of everything? It's called HomeSnap & it is lame, lame, lame.

Shared on AR Peeps.

Sep 01, 2018 10:48 AM #25
Damon Greene
The iconic agent - Atlanta, GA
New Construction Marketing Pro

@Lyn Sims not sue what Homesnap is. My reference to snap photos of everything was this. Take pictures on your mobile device of everything. Meaning landmarks, homes, interiors walk throughs, team pictures, selfies, out and about in the community, video home tours (check local real estate states you can't do that), parks, etc. 


Upload those photos to your Google My Business and also as Posts (can do both in the same sitting). That adds fresh content and will boost your GMB page in the rankings and get your phone ringing. 

Sep 01, 2018 11:07 AM #26
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy

I do haave a Google business page but had not set up the website. There are now plenty of photos and I have posted 4 times but need to get better at being consistent so I can evaluate the impact. Bookmarked your post so I can learn more and make some other changes.

Thanks for all the tips!


Sep 01, 2018 11:33 AM #27
Ralph Post
Suntree, FL
Melbourne Florida - Exp Realty LLC

Great post Tammy Emineth. Thank you for pointing out the Google Business page ideas.  Ralph in  Florida

Sep 01, 2018 02:58 PM #28
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great information Tammy Emineth, I started to set it up a while ago and received a "fake" review with no name, no picture, gave me a one star so I stopped using it. I think it's time to go back to it as I can't stop mean people. 

Sep 03, 2018 09:05 AM #29
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Tammy, this is a meaty post and I need to see if I have this. I'm assuming we need be anonymous when we Google our name?

I signed out of Google and the right results popped up, except for "Patrick" who ran for Governor (not me!). Now I need to edit. Thanks for calling this to our attention!!

Sep 03, 2018 08:20 PM #30
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

So, I came back and re-read the last three paragraphs. You're right about the design flaw... allowing anyone to edit is a bad mistake in my mind.  I'm looking for the place to add your 750 character description. Maybe I'm tired but I'm not seeing it. Perhaps with fresh eyes tomorrow, it will come to me. I'm bookmarking the post. ;-)

Sep 03, 2018 08:45 PM #31
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Great suggestions here, Tammy. I suggest our agents do this as one of the first stteps in getting their businesses set up.

Sep 04, 2018 08:06 PM #32
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s good that you’re adapting to whatever comes your way and I commend you on that. Love and light!

Sep 04, 2018 10:00 PM #33
faye schubert
Branson, MO
technology and marketing specialist

The "posts" on Google My Business is  great lead generating tool!

Sep 05, 2018 05:40 AM #34
Regla Vera
HomeBased Realty - Sherman Oaks, CA
Regla, not your regular agent.

Great information; I was not aware of this & will act on it.  Possibly contact youfor assistance.

Sep 10, 2018 06:41 PM #35
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

Tammy Emineth my question is whether I should be claiming my business as the name of my brokerage? Or, should I make my business more personal brand related, ie: Nina Rogoff, The Results Team at RE/MAX Executive Realty?

Sep 12, 2018 06:47 PM #36
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Lots of great information, Tammy! I had no idea that others could modify your information and I agree with you - a total flaw!

Consistency there is my issue. I really need to do a better job of it! Thanks for the kick in the butt!

Sep 15, 2018 09:01 PM #37
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