Are You Fighting Offline Marketing? I Fought Online & Look Who Won!!

Real Estate Broker/Owner with Dagny's Real Estate

WE find that a good mix of direct mail and online marketing works really well!!!   And, a lot of this is due to the guidance from Barbara T!!!    Great role model!!!  Thanks!


Original content by Barbara Todaro 104763


Is online marketing creating laziness within the real estate industry? I continually remind myself of the fact that all potential clients ARE NOT ONLINE.

We must be well-versed with the basics of online marketing and SEO today, and for that, I thank Katerina Gasset. I know just enough to survive online, and I use online marketing to complement what I do offline.

Ah, the best of both worlds. Because my offline marketing is more plentiful than online, my costs are higher. I’m not sure my phone would ring as much as it does, if those ratios were reversed!

The way it works for me is the postcard and/or the newspaper marketing shakes that fruit from the tree.  However, before that phone call is made, the potential client does a search online for a variety of keywords that apply to that potential client. The online marketing is the “final close.”

How do we know this information? The team members ask when they are “face to face.” They see the postcards, and usually there are many of them saved!! The story of what followed and complemented those postcards is then shared. 

Agents may not use print marketing to complement their online marketing, but I’m confident most agents DO use both online and offline to go “full circle” with targeting everyone! 

Networking; personal referrals from past clients; Door knocking; and Cold Calling may be methods of choice for offline marketing.  I’ll spend the money, before I have a door slammed in my face!!

One method of marketing is never enough to survive and prosper in the real estate business. Of course, prosperity is not always in the forefront of every agent’s thought process. 

That was always a flaw in my personality and continues to be. I wanted all of it. I’ll admit, I did fight the Internet, and the Internet won.  How many fight “back to basics?” That method is not the most popular today, so “the agents usually win”…. Or do they???

Just a thought for the moment…..


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


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Comments (5)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Yes I loved this post from our friend Barbara Todaro  she was spot on, great re-blog, Endre

Aug 07, 2018 10:28 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dagny, Barbara has preached to us over the years, offline marketing is not dead, and since many have stopped, it does work! 

Sep 29, 2018 07:35 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Dagny Eason - you really can't get any better marketing advice than from Barbara Todaro .

Nov 06, 2018 10:45 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

thank you, Dagny Eason for the reblog.... How did I miss thanking you??????

Nov 06, 2018 11:07 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Barbara Todaro  - I always LOVE your blog posts!    You are the true one to follow!

Jan 09, 2019 05:55 AM