NAR’s campaign faces three primary goals:

1. Prove Relevance – Why it’s necessary to have representation in the home buying process.
2. Raise Awareness – Real Estate Agent vs. Realtor®.
3. Spur Action – Motivate Millennials to purchase a home through a Realtor®.

NAR has attempted to tackle these tasks by partnering with the ultra-successful television series Modern Family, specifically with character Phil Dunphy, Realtor® extraordinaire.

Of course, as a real estate professional your budget may not be quite as high as the National Association of Realtors®. If you would like some information, tips and tricks for real estate marketing to Millennials on a budget, please check out Morris Marketing Group's:

Millennial Home Buying Facts, Stats and Marketing Tips that Realtors Need to Know