Facebook Fridays - What Floats Your Marketing Boat?

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

If you are a FB Group admin in a parenting or professional or personal development group, did you know you can create a mentor program from within the group for a variety of programs/skills (i.e. support, skill development, etc.)? Group members can then sign up to be a mentor or mentee and the group admin will pair them up so they can interact. It is a guided FB program that provides one-on-one interaction. Curious...anyone in a group that is offering this feature? If so, have you signed up?

For the rest of us...Did you know you can track your daily average time on Facebook from your mobile device? Click on the app, go to your settings page, and tap "Your Time on Facebook". It shows you the daily average for Facebook on that particular device. If you are wanting to limit your app time, this is a simple way to do it. Check it out... 

Did You Know...According to Statista, there are now over 2.23 billion active Facebook users worldwide (active=signed into the platform in the past 30 days)! Whether you like the platform or not, it is smart marketing to tap into FB for local leads! ;-) 

Inquiring minds want to know (ok, maybe just me)...have you tried out anything fun or exciting on your FB page this summer? Good results? A dud? Share your experiences so we can learn together. For me, listing ads have really been paying off. It seems the simpler I go with the ad, the better results I have been having in recent months. What's been floating your FB boat? Do share, Rainers.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


Esther (Essie) Cruz

Manalapan NJ Real Estate - Esther (Essie Cruz)


Haris Dedic

Homes By Haris - RE/MAX Villager


Tamara Inzunza

Movingtonova - Modern Alexandria & Arlington Living


Dean Cacioppo

DEAN Knows


Judy De Leon

The De Leon Team

Facebook Articles

I got asked recently why I share a list of articles each week on this post. Everyone has a different view of what is important to their biz so by sharing a wide variety of topical content, there are bound to be articles that resonate with readers who will take the time to check out and implement the advice. While a particular topic may not be your cup of tea, you can bet it is for someone (or at least I hope it is). Now you know. ;-)

BTW...check out more great content below to get your FB marketing spinning in the right direction or to help take it to a new level. Go for it, Rainers.

Facebook Ad Formulas Worth Copying 

Adding a Contact Form to a FB Canvas

What's the Optimum Ad Copy Length?

Engaging Warm Audiences w/FB Video

16 Facebook Marketing Tips that Work

Bonus: Beginners Guide To SEO...Ch 4

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Show All Comments
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

what a great collection of posts to read! Thank you for the information - I have bookmarked your post to come back and read later! 

Aug 10, 2018 04:07 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anita. Always stop by to get your tips on Friday! Enjoy your day!

Aug 10, 2018 05:03 AM #4
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Anita Clark,

Another excellent Facebook Friday post! I'm always all ears with your suggestions and tips! Thank you for your series.

Aug 10, 2018 05:07 AM #5
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You are quite welcome, Gita. Enjoy your day.

Sheila: No need to check if you aren't using it. ;-)

I hope you find a nugget you can implement, Lise.

And I am appreciative that you do. Thank you Wayne.

Dorie: It is a fun diversion from "work".


Aug 10, 2018 05:48 AM #6
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Anita, another great Facebook Friday's post. There really isn't a week that I don't pick up a tip from you. Thank you for sharing your knowledge with us!

Aug 10, 2018 05:57 AM #7
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great tips as always Anita Clark you are an inspiration to us all . I have learned so much from you .Happy Facebook Friday

Aug 10, 2018 07:55 AM #8
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you Anita Clark .. you do your part to help tighten up all of our marketing operations concerning the Facebook facet of the promotion ray gun.

Aug 10, 2018 08:11 AM #9
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

I will say the only Facebook marketing tool one of my clients used turned out to not be successful.  It was a Facebook ad for one of their rental properties.  It reached "thousands" of people, but they all ignored it, since it did not apply to their life situation at all.  These were people that were living in the neighborhood where this property was located as well.  

Aug 10, 2018 09:55 AM #10
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita

I always enjoy the learning earch Friday but it's tough keeping up, and getting to all the great articles. I always appreciate the FB pages to visit!!

Have a wonderful weekend!


Aug 10, 2018 11:42 AM #11
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing the FB ideas and ways to possibly make it work. Reaching out to folks this way can work but for the most part does not. It may have at first but over time seems to have lost the power it once had. The political posts seem to have drawn the cost upwards and the pay per click items go. 

So much to think about on this topic. 

Aug 10, 2018 11:44 AM #12
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Anita, on your feature recognition. 

Have a great evening and an outstanding weekend.

Aug 10, 2018 11:55 AM #13
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Aloha Anita, I always enjoy your Friday Facebook post. I actually try and read your post, appreciate how you share so much of your knowledge with fellow Realtors.

Aug 10, 2018 12:26 PM #14
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Anita, I've liked all the Rainer's Facebook pages today.

Aug 10, 2018 12:35 PM #15
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Anita, I take baby steps with Facebook.  I have boosted a post recently and noticed the new format setup for businesses.  I have a video now at the top but it goes beyond the format, getting cut off but of course trying to figure out WHY is just too much work.  ha.

Thanks for your posts!

Aug 10, 2018 02:51 PM #16
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Anita, thanks for sharing your Facebook post today. As usual I learned something new. I noticed Facebook is rolling out a new format and they are going to switch it over automatically.  Did you already switch yours and how do you like the new version if you did?

Aug 10, 2018 04:29 PM #17
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Pleased to hear that Amanda. Thank you.

Happy to help, Hannah.

Andy: Just doing my part to help spread the FB news.

Kevin: Sounds like the wrong type of ad or wrong approach. If it reached everyone in the affected neighborhood, I would say it found the right audience.

I have to slice off a piece of time, dedicated to this stuff, each week to ensure I have the time. Give that a try, Jeff.

Laura: Not my experience at all. It still works great for me and the cost has never gone up...we decide what we want to pay per ad.

Thanks Roy. The feature means a lot more Rainers will see the information and hopefully follow through with something they read.

Thank you Steven. I do sometimes wonder how many actually read all the way through. ;-)

I saw that. Thanks so much Rebecca. 

John: Sometimes hiring a VA is the right approach if something is beyond our means.

Matthew: I got the notification too but decided to let it switch automatically at the deadline. I prefer to let them work out the bugs over the next 2 weeks. 

Aug 11, 2018 05:26 AM #18
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the tips and some new potential pages to follow, Anita.  Going to work at updating my page a little later next week.

Aug 11, 2018 05:33 AM #19
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Anita - you are the go to person for Facebook.  I don't spend as much time on FB as I do on Linked In.

Aug 11, 2018 06:27 AM #20
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Anita, I know you do FB right. Thanks for sharing the new tips and information with us. D 

Aug 11, 2018 07:31 AM #21
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Awesome Gabe. Let me know when you get it finished and I will share it in a future FBF post.

Grant: We all have our go-to social media apps. If it works, keep working it.

Debb: I get from it what I need and that works for me.

Aug 11, 2018 08:05 AM #22
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Realtor - Homes for Sale in Warner Robins GA
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