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I've Never Been So Distracted in My Life!!!

Real Estate Agent with Crocker Realty LLC License #100075647

No one told me how distracted I'd be when I got into real estate and it is not just social media to blame. I get hundreds of calls and emails every week from companies trying to sell me leads, the "easy way to farm fsbos", and so on. It is overwhelming. As a Realtor, the shiny objects that are out there are endless. Everyone wants to sell us "high quality" leads and to help us grow our business "organically". But, everything comes with a price.

Especially as a new agent and during a hot market, there are so many things out there trying to take money out of my pocket, and I am not entirely convinced they hold up to their word. I mean if there are 1,000 other agents buying these "high quality leads", how do I know they will be of any quality when they reach me? I have also heard over and over "the market is going to crash, be ready." Everyone seems to be in a panic. While there are signs for a market correction that is much needed, subprime loans in 2017 only makes up 5% of all mortgages or $56 billion, as opposed to 2005 when the same loans totaled more than 20% of the mortgage market or $620 billion. There are no longer banks willingly lending to just anyone and selling off mortgage-backed securities on the secondary market. It seems like there are two sides of the aisle constantly gnawing at us as Realtors. One side wants you to "optimize your business" by spending a large chunk of change for leads, Isa's, and everything else under the sun promising to put your business on auto pilot. The other side is saying "GET OUT NOW, THE CRASH IS IMMINENT!" It is difficult to deal with all of the noise, but rather than spending all of my time listening to the noise, I am going to shift my focus to creating a economy-proof real estate career. And if that doesn't work out, I guess I could always sell "high quality leads" to Realtors! 

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

While what we do is important it's not brain surgery. Keep things in proper perspective. 

Aug 09, 2018 10:14 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

The old adage about getting rich in real estate is that it's easy to do selling stuff to REALTORS. Sales people getting sold to continually amazes me (we've all been there, done that)

Aug 09, 2018 10:34 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

It's tough figuring out the best way to procure quality leads since there's so many businesses out there trying to sell you. Ask lots of questions and maybe a free trial so they can prove their worth.

Aug 09, 2018 12:38 PM