No one told me how distracted I'd be when I got into real estate and it is not just social media to blame. I get hundreds of calls and emails every week from companies trying to sell me leads, the "easy way to farm fsbos", and so on. It is overwhelming. As a Realtor, the shiny objects that are out there are endless. Everyone wants to sell us "high quality" leads and to help us grow our business "organically". But, everything comes with a price.
Especially as a new agent and during a hot market, there are so many things out there trying to take money out of my pocket, and I am not entirely convinced they hold up to their word. I mean if there are 1,000 other agents buying these "high quality leads", how do I know they will be of any quality when they reach me? I have also heard over and over "the market is going to crash, be ready." Everyone seems to be in a panic. While there are signs for a market correction that is much needed, subprime loans in 2017 only makes up 5% of all mortgages or $56 billion, as opposed to 2005 when the same loans totaled more than 20% of the mortgage market or $620 billion. There are no longer banks willingly lending to just anyone and selling off mortgage-backed securities on the secondary market. It seems like there are two sides of the aisle constantly gnawing at us as Realtors. One side wants you to "optimize your business" by spending a large chunk of change for leads, Isa's, and everything else under the sun promising to put your business on auto pilot. The other side is saying "GET OUT NOW, THE CRASH IS IMMINENT!" It is difficult to deal with all of the noise, but rather than spending all of my time listening to the noise, I am going to shift my focus to creating a economy-proof real estate career. And if that doesn't work out, I guess I could always sell "high quality leads" to Realtors!
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