When Writing Blog Posts Isn't Enough

By
Services for Real Estate Pros with Second Self Virtual Assistance

There's More to Content Marketing Campaigns Than Blogging

           Top 10 Content Types For Your Next Content Marketing Campaigns

 

What comes to mind when you think about content marketing?  The most common types are blog posts, articles, and eBooks. Written content works great.  Using these additional nine kinds of content for your marketing campaigns work just as well or better.

 

Blog Posts - Blog posts are essential to a successful content marketing strategy.  Consistent posts help establish your brand and authority.  Your marketing should direct people back to your post.  While there, they will likely explore other posts and site content.

 

Case Studies - Do a case study on your product or service.  For instance, create a study comparing using a Realtor® vs buying or selling a home on your own.  Include the new trend of companies who claim to buy your home directly without 'the typical hassle-filled selling process'.  (Their words, not mine.)

 

Videos - Watching video is the preferred method of learning by many people.  Search engines are also a big fan.  Look at your most popular content and repurpose it into a video.  It's easy to create a PowerPoint presentation and save it into an MP4 format. Use your microphone to add vocals or simply add plain text. Create a video using your iPhone or create a video presentation using Animoto or Biteable.

 

Infographics - Admittedly infographics take a lot of forethought and preparation.  When completed, though, your viewers will see and understand the main points of your content without having to read a lot of words.

 

Checklists - Checklists are great for two reasons.  They give your readers an outline of what they need to do and you can use a checklist to get people to sign up for more information or to join your mailing list.

 

Social Media - Your social media followers are hungry for the information you share. Repurpose your content in a way that draws attention to your post.  Use a service like Canva to create great social media graphics.

 

Presentations - Create a visually appealing PowerPoint presentation with your repurposed content.  Upload it to Slideshare, a LinkedIn company.  You'll have the opportunity to add links and optimization.

 

Quizzes - Quizzes are a very interactive way to engage your readers.  Post your quizzes on your social media, website, email or blog.  Promote the quiz on social media or email.

 

Online Courses - People are always looking for ways to learn online.  Courses are often free.  Create an abbreviated or introductory course and then offer an extensive course on that subject as an upsell.  Either way, online courses provide an exceptional opportunity to build trust and confidence in your readers.

 

Memes & Gifs - Memes and Gifs are everywhere on social media.  Create a meme about one of the hot topics of the day.  Humorous memes are the most-often shared.  There are also apps to create Gifs that you can post on social media.

 

To make the most of your content marketing campaigns, explore these ten types of content. This will help you reach more of your target audience.

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Rainmaker
493,003
Jon Quist
REALTY EXECUTIVES TUCSON ELITE - Tucson, AZ
Tucson's BUYERS ONLY Realtor since 1996

Super post. Detailed and well written. Now, if I can only figure out how to carry out those directions!

Aug 10, 2018 12:12 AM #4
Rainmaker
1,982,033
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great advice! I've used Canva and Animoto and love them both!

Aug 10, 2018 03:12 AM #5
Rainer
142,218
Carol Tunis
Florida Homes Realty & Mortgage - Saint Augustine, FL
Carol Tunis...a "HouseSold" name!

Great info, laid out well and understandable!  Thanks...

Aug 10, 2018 04:48 AM #6
Rainer
431,807
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for the blog.  I love checklists

Checklists are great for two reasons.  They give your readers an outline of what they need to do and you can use a checklist to get people to sign up for more information or to join your mailing list.

 

Aug 10, 2018 04:59 AM #7
Rainmaker
39,450
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Great ideas to push your product or service.  Thanks Pamela.

Aug 10, 2018 05:49 AM #8
Rainmaker
237,175
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

A great list to make note of!  I see a few I need to add to my marketing!

Aug 10, 2018 06:15 AM #9
Rainmaker
175,693
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

All great points Pamela!  I also comment on other peoples blogs and make great connections that way that has made some of my other post, vids etc go viral through the original posters sharing of my own content.  Jab Jab Jab.

 

Congrats on the feature!

 

Blessings

Aug 10, 2018 06:15 AM #10
Rainmaker
2,293,927
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

the woman is gifted

Aug 10, 2018 06:41 AM #11
Rainmaker
300,155
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Great post so true people are hungry for information
Have a great weekend !!!
Barbara

Aug 10, 2018 07:38 AM #12
Rainmaker
359,735
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Loved this article. Thank you. I really learned alot that will spice up my business!

Aug 10, 2018 08:30 AM #13
Rainer
354,951
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

A great list to keep in mind.  The more we do the better chances someone will call us.   Or at least keep us top of mind when they are ready to buy or sell.  

Aug 10, 2018 09:40 AM #14
Rainmaker
667,844
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

I had not thought about trying to do a few quizzes as part of the social media diet. Might try that this year.  

Aug 10, 2018 10:00 AM #15
Ambassador
1,605,898
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Really great advice again Pamela. Agree with them all, and you know how I LOVE video.  :) Congrats on the feature. D

Aug 10, 2018 10:46 AM #16
Rainmaker
624,268
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing .... great ideas that all can be added to the to do list. 

Have a blessed day. 

Aug 10, 2018 11:28 AM #17
Ambassador
3,633,649
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Pamela

Thanks for such great suggestions. Bookmarked to think more about some repurposing and other content marketing.

Jeff

Aug 10, 2018 11:40 AM #18
Rainer
75,645
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Great information.
Thank you.

Aug 10, 2018 11:56 AM #19
Ambassador
2,636,411
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Wonderful list, Pamela! I hear you and agree! Some days (oh, who am I fooling - MOST days!) time is limited but, just a touch of one of these each day is a great idea. I need to be more proactive in the bulk of your list - besides blogging!

Congratulations on the feature too!

Aug 10, 2018 06:18 PM #20
Rainmaker
491,194
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I knew this was going to be a good post, and I was right. I like to share appropriate real estate humor and create graphics with text using Word
Swag, but there's room to learn more. Bookmarking!

Aug 11, 2018 06:14 PM #21
Rainmaker
4,365,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Pamela Cendejas nice list of a great variety other than the typical... I have an urge to do some powerpoint charts today and incorporate them into my blog....

Aug 12, 2018 03:30 AM #22
Ambassador
1,416,001
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

These are all good ones especially since blogging doesn't have the reach that is used to have when it was new and fresh.

Aug 12, 2018 09:15 AM #23
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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