Surrender... and Win!

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

SURRENDER... and Win!

A client of mine came to me two years ago who was overwhelmed with where she was at in her business. She felt that she had hit her peak and would never again get back to where she had been years earlier. She had given up, was tired, and had lost her mojo. She even discussed her financial situation. It was not good.

As I began to offer solutions she came up with creative reasons why my solutions would never work for her. I could tell that she was overwhelmed but I needed her to STOP fighting me. I needed her to surrender and do things a different way. I needed her to surrender in order to change direction. She had nothing to lose as the path she was on wasn't working for her anyway.

I laid out a very specific set of steps for her to take and created a plan that I felt would transform her business by increasing her income which would then solve her financial situation. I had only one rule for her and that was that we would implement the plan for one full year BEFORE we made any adjustments to it. I knew that if she could just follow the plan consistently for a year that she would have great success.

Fast forward two years and I can emphatically say that the work she did in that first year not only transformed her business but also set her up for a fantastic second year. She surrendered and did things a new way, not her way, and was rewarded because of it.

I work with agents all the time that have been fighting change for years. They have a very hard time letting go of the way they do things and this inhibits their ability to reach the next level of their business. I learned a very long time ago that my own business is only as strong as I am willing to let it become. I surround myself with experts that know more than I do and I surrender and take their advice. I am never afraid to try new things and grow, but in order to do that I have to surrender my old thoughts, my old way of doing things and my old beliefs. Just because I have done something the same way for 10 years doesn't mean it is the best way to do it.

I see this inability to surrender in agents all the time when they won't surrender to improve their marketing or branding or photography or presentations. They stay the same, continue to do things the same way, and then wonder why they lost out to another agent at a listing appointment. What did the other agent say or do that was more compelling to that potential seller? What innovative new thing did that agent offer the seller that you didn't?

If you never step out of your comfort zone and surrender to improving your business, nothing will change.

I have helped agents for almost two decades to improve their businesses with branding and coaching services and I can emphatically say that the ones that do the very best are the ones that are open to my new ideas, solutions and innovative tools. They don't fight it - rather they embrace it. They get excited about it and they run with it and implement it into their business. Then, there are the ones that fight change every step of the way and don't get to where they want to go because they are too busy fighting THEMSELVES.

When was the last time you truly surrendered to an expert and let them help you?

I urge YOU to try it as it can have a monumental effect on your business and your life. Put me to the test, email me, and tell me what isn't working in your business, then sit back, relax and let me give you a 15 minute analysis of what you need to do to improve your business... all you have to do is surrender and write me that email.

You have nothing to lose.


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Denise,
In the ever evolving real estate business agents need to stay open to new ways of doing things.  Just because they worked in the past doesn't mean they will continue to be effective. 

Aug 10, 2018 12:49 PM #1
Jonathan Bowen
Hub Edge Realty - Stoughton, MA
Advice. Education. Guidance.

Such simple advice... Simple, simple, simple... It’s like Step 2 of Alcoholics Anomymous: “Came to believe that a Power greater than ourselves could restore us to sanity.“ Bravo!

Aug 10, 2018 08:23 PM #2
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

If you are doing the same thing over and over with poor results you have to change your game.  Sometimes it seems too late to do that.  Like a frog in a slowly heating kettle, you can get fried at the last minute!!  Thanks.

Aug 11, 2018 04:27 AM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- this is so true and not just in our work. There are times when we need to surrender and let the trending wave take us to where we need to be. 

Aug 11, 2018 03:41 PM #4
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

 Thank you, Denise. 

Aug 11, 2018 06:23 PM #5
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Who was it who said that doing the same thing again and again and expecting a different outcome was a version of insanity?

Aug 11, 2018 08:31 PM #6
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Congrats on the feature!   Some of my favorite take-aways:   "Just because I have done something the same way for 10 years doesn't mean it is the best way to do it."  And..."If you never step out of your comfort zone and surrender to improving your business, nothing will change."

Aug 13, 2018 09:17 AM #7
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I saw an agent's post on FB last week, and he said he was 'although I only post 2-3 times a day, I can't help but think this is the reason my business has slowed down so much'. He's blaming FB??? Anyway, this is an inspiring post. There are several things I would like to try that could streamline my way of doing things--just have to make the time to learn them

Aug 14, 2018 04:50 AM #8
Kate McQueen
CB&A Realtors - Cypress, TX
Tailored service for your real estate needs!

Excellent post!  Just from reading this I'M READY TO SURRENDER!  And I know exactly what I have to do INSTEAD of holding onto the past.  I may contact you in the future, but for now I've got to get busy, the money doesn't come that easy these days.

Aug 14, 2018 02:18 PM #9
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post. More of us need to be open to new, innovative ideas. 


For me, I need to add video to my business as my niche in energy efficient construction takes explaining.


Today was my 3rd stint out of 4, AZ Republic about to show up to interview me about earning a GOLD certification for my energy efficient remodel.  This morning I was on the AZ Daily Mix. I'd like to write "tv interviews for dummies" as that's what it feels like when you have 2 or 4 minutes to explain something that normally takes 30 minutes!  Ugh!

Aug 14, 2018 03:51 PM #10
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

Great post! We all have to be open to changing our methods, tools, or whatever over time. I'm glad your client listened!

Aug 15, 2018 04:18 AM #11
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Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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