How many of us say that retaining and nurturing our clients is vital to business sucess? Experts say it's five times more expensive to obtain new clients than to retain current customers. Building personal relationships with your customers can be a foundation for generating new leads and repeat business. I believe the secret to keeping your customers is having a retention plan in place. Here are some effective customer-retention practices you can use:
- Marketing to existing clients. Past customers that trust you are likely to do business with you again. Experts say to "touch" your existing customers at least 6 times a year. Strategies to do so can include phone calls, holiday cards, newsletters (E-newsletters, even more cost-effective) with added-value content and company news, press releases, and flyers announcing specials and discounts.
- Commit to calling 2 existing clients per day. Ask for feedback on how you can better serve their needs. Discuss how your product or service is working for them, and if they know somebody who would benefit from your service. Share resources that can help your clients reach their objectives.
- Position yourself as a provider for life. Early in the relationship, thank customers for entrusting you, share your desire to help, and invite them to discuss their biggest requirements. Offer your clients an open line of communication for questions regarding your industry and expertise. Remember, the more you learn, the more you can offer them.
I hope someone benefits from this blog! I've always loved these tips!
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