Hardcore Reasons Every Real Estate Agent Should Be On Instagram

Services for Real Estate Pros with Best Real Estate Writer, a Layton Media brand

How would you feel if a picture could bring you your next five-figure commission?


What would happen if you could use nothing more than pictures and videos to double, triple, or even quadruple your annual GCi?


If you’re like most people, that type of growth would allow you to have more freedom to spend time with the people you love, travel, and build your business.


Every day more and more real estate agents and brokers are doing just that with help from a little-known social media platform called Instagram!


Ever heard of it?


Duh! Of course, you have!


But what you may not have known (until now) is that Instagram is an insanely easy way to build your real estate business through lead generation, sales, and referrals! You don’t have to be a celebrity to make it work either.


In my definitive guide to Instagram for real estate, I am going to show you:


  • Why Instagram is so valuable to you

  • What types of leads you can expect to get from Instagram

  • The benefits you will reap when you put this guide to work for you

  • How to build your business profile to attract clients

  • What type of posts you need to fill your feed

  • And SOOOO much more!


But in today's post, I simply want to lay out all of the details and reasons why your real estate business needs to be featured on Instagram (starting today).


Why Do You Need Instagram?


I am a huge fan of using Instagram for business! Especially when it comes to real estate.


Lucky for you, the real estate industry is a very photogenic one with millions of opportunities to snap jaw-dropping, eye-catching pictures that could turn grow your bank account.


Although you may think that IG is just a silly social media platform for teenagers and Millennials, the truth is that it is for everyone! Check out these stats that just may surprise you:


  • Instagram has more than 500 million users

  • Currently, there are 4.2 billion likes per day on the platform

  • Engagement on Instagram is more than 10X FB and Twitter


If you have been frustrated with the diminishing rate of return on platforms like Facebook lately, that last point should be enough to make you move over to IG.


That shouldn’t be the only driving force though. There are more reasons than I could possibly count as to why you should be creating non-stop content for the stunning platform.


I know that getting the hang of a new platform can take some practice, which is why you may be hesitant to give it a try.


However, the results are more than worth it!


In fact, one of my clients picked up nearly a million dollars in contracts within 48 hours of following my advice and setting up his Instagram account for the first time! The kicker is that he had only posted three photos using the tips I am sharing with you in this guide.


Call me crazy, but I would say three pictures for nearly $60K in commissions is well worth it.


But if that is still not enough to convince you that you need IG in your life, consider these points:


  • You can rank on IG with hashtags faster than with traditional SEO for your website

  • IG users are more affluent

  • IG stories function like a modern press release (that you don’t have to pay for)

  • 1 out of 3 Americans use Insta daily


As you can see my friend, there is no denying that this platform is a goldmine for real estate! But before you can cash-in you need to learn how to leverage it properly. Not to worry; I’ve got you covered.


Be sure to claim your copy of The Definitive Guide To Instagram For Realtors to learn all of the ins and outs of making this amazing platform work for you!


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
real estate social media marketing
lead generating on instagram
instagram tips for realtors
instagram tips for real estate agents
why realtors need instagram
benefits of instagram for real estate agents

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I believe you, Sarah, when you talk about how important Instagram is for Realtors. I'm on the platform, but really need to have a strategy. I tried downloading your ebook, without success. (I'll try again later from from tablet.)

Aug 21, 2018 09:11 PM #1
Terry McCarley
REMAX Realty Team - Cape Coral FL - Cape Coral, FL

I know I need to start using Instagram!  I tried to download your ebook on my iPad and it won’t let me open it.  Sa

Aug 22, 2018 05:11 AM #2
Paula Zaluski
Action Realty - Sebastian, FL
20 years of Real Estate Experience.

I do use Instagram, I'd like to see the book. Tried to open from your link posted, no luck so far. Thank you for the tip. Congratulations on your success. 

Aug 22, 2018 06:30 AM #3
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thank you for this post. Was just talking to my daughter yesterday on helping me get started on this site!

Aug 22, 2018 09:09 AM #4
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I'm still pretty new and lacking in knowledge about using Instagram effectively for my business, so this is right up my alley.

Tried to download but getting an error message.



Aug 23, 2018 03:35 PM #5
Jayne Ferguson Stanley
Ipro Realty Ltd.,Brokerage - Orangeville, ON
Ontario, Canada, the good life!

Hi Sarah, This would be very helpful info, but I too cannot get the link here to open, error message. If you can email me the PDF would be much appreciated! 


Nov 01, 2018 03:03 AM #6
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Sarah, cannot open link to your book.  I have allowed google to track cookies from books.googleusercontent.com


Nov 08, 2018 03:58 AM #7
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
Ask me how to attract your ideal clients on autopilot!
Spam prevention