What is the SECRET to Selling an Over Priced Home?

The phone rings and it is the old listing agent for a home I listed. "How did you sell that over priced listing?" followed by... "What is your secret?" To set the scene, there was a Manchester NH area home I saw on the expired list. They had it with agents, so they tried to list on their home. It was over priced when the agent had it and over priced when they tried on their own.

How did I know it was over priced? I interviewed for the listing just over 6 months ago. They chose a big company agent, as they gave them the highest price. As you see... over priced homes do not sell in my market. It expired and by then, told me they dislike all agents and would try themselves. Again i wished them the best and said they could call me if they needed help.

That phone call eventually came. Once again i gave them the REAL value of the home based on real sales. I told them what i would list for, what offers may come in at and what range they may be able to sell the home at. They listed and listened. The home got many offers the first 2 days and soon went under contract.

SO WHAT is the secret? It is pricing the home correctly. It is telling the seller how I reached a conclusion ob value. It is telling the hard truth. Lastly marketing the home to the most potential buyers who will most likely buy this style home in this condition and this area.