Buyer Agents Beware And Guide Properly | Your Buyer Will Pay Dearly !!

Reblogger Elyse Berman, PA
Real Estate Agent with Best Connections Realty, Inc. 3087750

Buyers thinking of going to the builder without a buyer's agent, think again!  Read this post written by Barbara Todaro who has worked for many builders.  She lays it out for you.  Don't make the mistake of going it alone.  A good buyer's agent can save you a fortune!  


Buyer Beware!  I have been saying this for years and have written about it - Should I hire a Buyer's Agent for New Construction.  Yes, you should!  It costs you nothing to hire a buyer's agent.  Do it, especially for new construction.  You will come out far ahead.   


Read what Barbara has to say and then decide for yourself.  I think you'll be surprised.

Original content by Barbara Todaro 104763


The listing agent of new homes in subdivisions have many hats to wear, when representing a builder.  The focus must always be directed in favor of the builder.

One of the main tasks is to sell extras. There must be a list of “Frequently Requested Extras” with their respective prices for the listing agent to present and promote at the right time.  The emphasis is “at the right time.”  

The right time is “after the purchase and sales has been fully executed.” Get those spending juices flowing, and remember, “the eye buys.” Be prepared “to show” the finished extra projects and/or items.

This task cannot always be a successful one, and that’s dependent on the sophistication of the buyer. If the buyer has the common sense and is educated enough to secure the guidance of a well-versed buyer’s agent, the extras will be slim to none! Emphasis here is on “well-versed.”

Fortunately for the builder, most buyers searching for a new home do not hire a buyer’s agent.  One of the positive results for the builder is the profit margin on those homes compared to those where a buyer’s agent was on the scene and accompanied the buyer through the entire journey!! 

The listing agent’s job, regardless of the presence of a buyer’s agent, is to sell extras. There is a great profit to be made by many of the popular items and/or amenities to be added. The prices are usually based on what the market will bear. Those numbers may come from an agent who has experience with other builders and their success with selling the extra.

Beware, buyer agents!! Not all extras will hold that value in the future.  There may be a total loss of value with the addition of particular extras. Those are the money makers for each builder. I’ve seen 150% or more profit margin on many items.

Just another thought for the moment……


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Elyse Berman, PA this was a great choice for a reblog, Barbara's posts shouldn't be missed!

Aug 13, 2018 08:29 PM #1
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Elyse. This is an excellent re-blog and I agree 100%. I may forward it to a friend too.

Aug 14, 2018 07:54 AM #2
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

As someone who has sold a ton of new homes, almost all builders have built in closing cost allowances. They also0 do not discount commission if you go directly through them, they just make more money. A good agent will also remind the builder that if a home is built before listing then there is no advertising cost the builder would pay. There is also less risk that a buyer will fall out which can cause the builder extra days of interest to the bank.

Aug 17, 2018 02:52 PM #3
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Elyse Berman, PA for reblogging my post.... I truly appreciate that....

Aug 17, 2018 03:52 PM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Absolutely true...the sales people are working for the builder not the Buyer.

Aug 22, 2018 01:46 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elyse, great choice for a reblog, and Barbara nailed this one.   Buyers do not know the sales reps work for the builder, not the buyer.

Aug 25, 2018 04:52 AM #6
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

What a great re-blog, often agents just hand their clients over to the builder and that can become a huge liability when it comes to fiduciary responsibilities...Endre

Aug 28, 2018 05:22 PM #7
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Elyse Berman, PA - Thank you for the re-blog. Barbara Todaro is the wizard when it comes to builders and agent representation. I'll be sure to let her know how much I appreciated all the wisdom she brings to ActiveRain. 

Sep 20, 2018 07:11 AM #8
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Elyse Berman, PA

Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR
Ask me about Pet-Friendly Homes for sale in Boca Raton Now!
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