Buyer Agents Beware And Guide Properly | Your Buyer Will Pay Dearly !!

Reblogger Jerry Murphy, CRS, SRES
Real Estate Agent with Long Realty West Valley AZ RE Lic. #SA560004000

To all the home buyers out there.  You CAN bring a real estate agent to represent you when buying a new build home.  In fact, it's advisable to do so.  And it won't cost you a dime.  Read Barbara Todaro's post below as to why this matters.

Original content by Barbara Todaro 104763


The listing agent of new homes in subdivisions have many hats to wear, when representing a builder.  The focus must always be directed in favor of the builder.

One of the main tasks is to sell extras. There must be a list of “Frequently Requested Extras” with their respective prices for the listing agent to present and promote at the right time.  The emphasis is “at the right time.”  

The right time is “after the purchase and sales has been fully executed.” Get those spending juices flowing, and remember, “the eye buys.” Be prepared “to show” the finished extra projects and/or items.

This task cannot always be a successful one, and that’s dependent on the sophistication of the buyer. If the buyer has the common sense and is educated enough to secure the guidance of a well-versed buyer’s agent, the extras will be slim to none! Emphasis here is on “well-versed.”

Fortunately for the builder, most buyers searching for a new home do not hire a buyer’s agent.  One of the positive results for the builder is the profit margin on those homes compared to those where a buyer’s agent was on the scene and accompanied the buyer through the entire journey!! 

The listing agent’s job, regardless of the presence of a buyer’s agent, is to sell extras. There is a great profit to be made by many of the popular items and/or amenities to be added. The prices are usually based on what the market will bear. Those numbers may come from an agent who has experience with other builders and their success with selling the extra.

Beware, buyer agents!! Not all extras will hold that value in the future.  There may be a total loss of value with the addition of particular extras. Those are the money makers for each builder. I’ve seen 150% or more profit margin on many items.

Just another thought for the moment……


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

There is a reason to take care of your buyers otherwise it could come back to bite you

Aug 14, 2018 10:47 AM #1
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

It always pays to be educated during the home buying process including new construction.

Aug 14, 2018 12:53 PM #2
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Jerry Murphy, CRS, SRES

Anthem, Phoenix, and Scottsdale AZ Real Estate
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