Are you looking for something new – out of the ordinary – for your Facebook marketing?
There are SO many options. You can create a locally-focused Facebook group to share your expertise. You can use paid ads, targeted to folks who might move soon. You can share questions and humor on your Facebook page.
But you can also stand out by being completely different – using Facebook chatbots to engage with prospects!
The Power of Facebook Messenger
The Messenger chat app passed 1.2 billion users last April, so there’s no telling how many more people use it today. Messenger isn’t just for friends keeping up, either – 1 billion messages are sent between people and businesses each month!
If you’re looking for a unique way to connect with prospects, Messenger is a great choice. However, if you’re like most Realtors®, you don’t have time to sit and chat all day.
That’s where a modern communication tool comes in handy – a customized chatbot.
Isn’t Building Bots Hard?
I hear you! You’re saying, “Listen, Nadine, nice idea, but I’m not a programmer.” I get it!
The good news is that you don’t have to be! There are tons of simple tools, including Chatfuel and ManyChat, that help you create the bots you need. With a little bit more sophistication, you can also use tools that use Natural Language Processing (NLP) to create bots that can have non-linear conversations.
Once you create your bot, you can generate interest by using targeted Facebook ads. You can invite prospects to get a freebie from your bot, and ask them to subscribe to future messages.
Do People Like Talking to Bots?
Are you afraid that using Messenger bots will remove the personal touch from your messaging?
You don’t need to worry. In fact, Salesforce found that 69% of consumers prefer chatbots for quick communication with brands.
Having active bots available gives you the ability to answer simple questions and offer benefits 24/7 – without losing sleep. And don’t think it’s just “young folks” who like using chatbots – the Salesforce study showed that Baby Boomers were just as likely as Millennials to see the benefits of communicating in chat with bots.
Chatbots Are a Starting Point, Not an End
Generally, people enjoy using chatbots to get to know a brand and have questions answered. However, they don’t trust bots with making an expensive purchase.
As a result, you should focus your chatbot at the top of your sales funnel – the awareness and engagement phases – and save your personal communication for the sales and advocacy stages.
Chatbots are a great way to build awareness of your brand and spread your reach without costing yourself a lot of time or money. Most Realtors® aren’t taking advantage of this channel, so you could gain a lot of your market simply by making the leap!
You can also draw attention to your Messenger chatbot by promoting on your print marketing materials. Add a sentence to your business card or farming postcards inviting them to message you on Facebook. You’ll be amazed at the response you get!
This post previously shared on PrinterBees' Real Estate Marketing Magazine.