How a Facelift can improve Marketability of older product or 'new' homes... by Florida Luxury Home Architect John Henry

By
Services for Real Estate Pros with John Henry Masterworks Design International, Inc. 13013

Older houses and stale house plans may need a perky new look for them to sell faster (in a buyer's market especially) and possibly get more than comp prices. [Above: Houston owner called while house was under construction; Below is facelift]

Real estate agents and builders know that curb appeal is a very important factor in getting buyers seriously interested.  A house may sit for months and get low ball offers if the style is dated compared to newer product hitting the market. 

The degree of a 'fix' is dependent on budget and time.  Sometimes painting is enough.  Sometimes structural elements need to be revised and other architectural components added.  A seller needs to be informed that the exterior and interior of a house may be creating obstacles to obtaining a good price.  Otherwise, perceived value will result in lower offers or the house completely bypassed.

+++++++

The project above was given to a waterfront real estate company here in Winter Park, Florida to try to pre-sell.  The builder was holding a beautiful lot that had to be compacted for several months so potential buyers had only blueprints to view.  The Realtors claimed that the plan was not that interesting and that buyers couldn't get over the large pile of dirt sitting on the property.

The builder contacted me to offer two alternatives to the existing design.  One was a more detailed and interesting version of the vernacular, the other a total image redo as a Modern house.  Without changing the footprint much at all, here are the two designs I prepared: 

This is a 5,300 SF house (conditioned living space).  The plan just needed a bit of tweaking but FAR was involved and time was of the essence so a completely different design and set of plans were out of the question.

Of course, every house design must be evaluated for the cost/benefit of doing a minor to major change!

High-end properties that have advantages to keeping the footprint intact (for example in Malibu and in other highly restricted/regulated zoning) and to make just cosmetic changes can benefit from a facelift only.

These types of changes can create far more intense interest and leverage the value and sales price in the end.  Some would argue that in an existing home for sale the interior finishes, appliances, color scheme, cabinets/counters, plumbing, furnishings, and appointments would be better money spent than an on an extensive exterior remodel. 

It depends on the location and each market's own dynamics.

Smaller Bungalow, below: damaged by hurricane, after: additional space and new look

[Below, before and after - Living Room fireplace wall of house at top]

 

 Below: house in planning stage.  Builder contacted us to create a more authentic French look - after.

by Florida Luxury Home Architect John Henry https://www.dreamhomedesignusa.com/

 

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joyce Marsh 01/14/2019 06:17 AM
Topic:
Real Estate Sales and Marketing
Tags:
remodeling advantages for sellers
remodel house for profit
spec house remodel
builder alternate elevations

Spam prevention
Show All Comments
Ambassador
4,160,402
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi John- WOW- there's curb appeal and then there's CURB APPEAL! I do agree with what you said. I've seen some very interesting face lifts of older homes that gave them a refreshed look. (which is what I'd want when and if I go under the knife) Even changing the windows and entry can help. I love seeing the facelift on some of the old-style Florida homes. 

Aug 14, 2018 05:04 PM #1
Rainmaker
3,919,348
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening John Henry,

I'm so impressed with 2 excellent but very different options! Your "Face lifts" are amazing! Thank you for sharing.

Aug 14, 2018 05:17 PM #2
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Dorie, great to hear from you.

Yes, the Modern one especially is rather shocking.  But here in Winter Park the trend has moved to cleaner lines and several very modern houses are going up.

Thanks for your comment!

Aug 14, 2018 06:39 PM #3
Ambassador
3,985,028
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I love seeing how a home can be transformed into a current and dramatic new image. All fresh again.

Aug 14, 2018 07:37 PM #4
Rainmaker
3,156,005
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning John.

I'm amazed on the transformation you suggested.  Frankly, that's way beyond my pay grade.   

Aug 15, 2018 03:54 AM #5
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thank you James.  The examples above show how really different a house can look maintaining the same footprint.

Aug 15, 2018 04:46 AM #6
Ambassador
4,160,402
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                        

                                 Thank you, John.

Aug 18, 2018 05:05 PM #7
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Kathy, you are an angel.  Thanks very much!

Aug 18, 2018 06:49 PM #8
Rainmaker
3,824,961
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning John. Your designs are wonderful and your point is well made.

Aug 19, 2018 04:15 AM #9
Rainmaker
5,326,357
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, John Henry wow.... what a difference with a "face lift"... we all know "the eye buys" and it's worth the investment to change and "uplift" that front elevation....

Aug 19, 2018 05:07 AM #10
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Barbara, I can see you have gone through this before.  Yes, this can either make a deal or break the bank so you have to be careful!  Thank you.

Aug 19, 2018 05:17 AM #11
Rainmaker
4,813,823
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

Yes, face lifts do change a home for the better,  When the face lift is done right and with great care it becomes a wow.  When it is done haphazardly it is obvious.  We looked at a house when we lived in Napa that had been given a DIY face lift.  The crown molding was was not perfectly mitered and there were gaps, and so on and so forth...You don't have to break the bank if you do it right in the first place.  A

Aug 19, 2018 07:08 AM #12
Ambassador
4,203,629
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi John

That was an impressive transformation. I have seen some updates and remodels that were beautifully executed, and some that were an embarassment.

Jeff

Aug 20, 2018 02:27 PM #13
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks Jeff.

Each situation is different.  Someone may want a Taj Mahal on an unreasonable budget.

But yes, there are good and weak transformations.

Aug 20, 2018 03:16 PM #14
Ambassador
605,621
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Love all the examples. You do a great job!

Aug 26, 2018 01:40 PM #15
Rainer
236,368
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks Lizette!

Aug 26, 2018 05:09 PM #16
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
236,368

John Henry, Florida Architect

Residential Architect, Luxury Custom Home Design
Ask me a question
*
*
*
*
Spam prevention