Everybody is buzzing around about personal branding. But why should it be important for you? You are a real estate agent, and you can easily find clients. Well, personal branding is crucial for every one of your sales. If you want to stand apart from the rest of the real estate agents, you should invest in authentic personal branding. If there is something that makes the difference between success and failure, then effective branding is the one. Some people would say that personal brand is about the logo you use, and the content you post on your blog and social media. The truth is that personal branding is more complex than this, and it is not easy to create a successful personal brand.
Your brand is the mix of strengths, values and qualities you have as a real estate agent. Your personal brand is the perception people have about you, what sets you apart from the other investors from the market. People want to hire a person who is authentic, and if you have the tendency to fake your attributes then you may make clients run away from you.
What benefits do you have if you build a strong personal brand?
Your personal brand will explain the why in the what of you. Your brand is the one that drives you to success and it will motivate you. You will feel comfortable with you as a professional, and it will help you trust yourself. The other real estate agents will consider you a trustworthy investor, because everyone will know your intentions and goals. When you are sharing with people, what drives you to becoming the best in your domain, you are fostering trust, and your clients will feel more comfortable working with you. When clients do not have to guess what the traits of a real estate agent are, they find easier to allow them to use their financial resources, and find them the right house, or selling them their property.
You can create your own network
An impressive personal brand will be quite useful in creating your own network, especially in the real estate industry. You have no limit when you have a strong personal brand, and you can take it even beyond the digital medium. You have to build your reputation, so that people know who you are, and talk about you when they attend speciality events. You should attend real estate events, because they help you find new connections. If people trust you, they will work with you, and this is the easiest way to create your own network.
You will be considered a credible specialist
Personal branding helps you establish your name in the real estate industry. You will be considered an expert in your area of expertise, and you will be able to create a lasting impression for you as a real estate agent. People work with the persons they admire, so this should be your goal, to associate trust and respect to your name. Your brand is the one that will drive you to the top of the marketplace.
You control your brand image
When it comes to being successful in the real estate domain, control is one of the elements that help you get closer to your target. You should be the one who has control over your personal brand, and this should be reflected in everything that surrounds and presents you. Start with your business cards, make sure you use a quality material, and you ask a professional company to create them in accordance with the latest tendencies. Continue with your outfit, make sure that you are always dressed as a professional, because you have to sell people a certain image. And last but not least, make sure that your office suggests expertise, professionalism and success. The layout and design of the office should be according to the latest trends in interior design. You are a real estate agent, so your business office should show your clients that you know what you are talking about.
You will increase your online visibility
When you build your personal brand you will be more visible and accessible online. Your clients will be able to find you when they conduct a Google search. Also, they can contact you by using one of your social media pages. You can use social media to show them that you are qualified for this job, and that you can offer them the help they need. You should not be afraid to become visible on social media. It is important to check twice the content you share because you do not want to ruin your reputation.
What are the best personal branding strategies?
Market yourself online and offline
The first step to promote yourself is to create a website. It is your personal page and there you can share your predictions on how the real estate industry will evolve, your services and even recommendations for your clients. You own the website, so you decide what you want to post
Take marketing outside your website, and make sure that everyone knows where to find you. Place your office in an area where people can reach without difficulties. Signomatic recommends placing sings outside the building where your office it, to guide people to your office. In case you have your office in a building together with other companies, then you should place signs outside the office, to let people know where they can find you.
Create connections with other real estate agents
If you want to build a successful brand, you should interact with other real estate agents. They do not have to be only your competitors; they can also be your partners. If you are specialised in selling houses then you should collaborate with real estate agents that buy houses for their clients. Whenever you have the possibility to get in touch with new partners you should write to them and get to know them. Your competition is not your enemy, you can help each other if you get involved in a partnership.