Buyer Agents Beware And Guide Properly | Your Buyer Will Pay Dearly !!

Reblogger Erika Rogers
Real Estate Agent with Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage DRE#5660491-SA00

Something buyers should consider when choosing NOT to have a buyers agent represent you during the new construction process in St George UT.

Original content by Barbara Todaro 104763


The listing agent of new homes in subdivisions have many hats to wear, when representing a builder.  The focus must always be directed in favor of the builder.

One of the main tasks is to sell extras. There must be a list of “Frequently Requested Extras” with their respective prices for the listing agent to present and promote at the right time.  The emphasis is “at the right time.”  

The right time is “after the purchase and sales has been fully executed.” Get those spending juices flowing, and remember, “the eye buys.” Be prepared “to show” the finished extra projects and/or items.

This task cannot always be a successful one, and that’s dependent on the sophistication of the buyer. If the buyer has the common sense and is educated enough to secure the guidance of a well-versed buyer’s agent, the extras will be slim to none! Emphasis here is on “well-versed.”

Fortunately for the builder, most buyers searching for a new home do not hire a buyer’s agent.  One of the positive results for the builder is the profit margin on those homes compared to those where a buyer’s agent was on the scene and accompanied the buyer through the entire journey!! 

The listing agent’s job, regardless of the presence of a buyer’s agent, is to sell extras. There is a great profit to be made by many of the popular items and/or amenities to be added. The prices are usually based on what the market will bear. Those numbers may come from an agent who has experience with other builders and their success with selling the extra.

Beware, buyer agents!! Not all extras will hold that value in the future.  There may be a total loss of value with the addition of particular extras. Those are the money makers for each builder. I’ve seen 150% or more profit margin on many items.

Just another thought for the moment……


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Erika Rogers thanks for the reblog..... this is information buyers need to know.... they should NOT be dealing DIRECTLY with the builder or the builder's rep.... everyone deserves proper representation....and the builder's rep represents the BUILDER.... NOT THE BUYER....NEVER EVER....

Aug 16, 2018 01:52 PM #1
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Erika Rogers

St George Utah Real Estate & Relocation Specialist
Need help Selling or Buying a St George home? Give me a call!
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