Are you frustrated because it seems like your competition's Instagram account seems to continue growing while you are stuck at below 500 followers? Fret not! Sometimes it might not be what you think.
There are a few telltale signs that your competition is cheating the system:
Their Content Sucks
The only people that can get away with bad content are celebrities. For us regular people, we need to post visually appealing pictures to our Instagram accounts to generate interest from other Instagram users. Kudos to realtor.com's Instagram account for posting great photos and descriptions on a regular basis.
Where is the Engagement?
This is the biggest sign an account is not what it should be. 10,000 followers but 26 likes on a photo is a big red flag. Or if the agent is paying for likes too, take a look at the amount of comments. 1,000 likes on a photo but only 5 comments means this person is not engaging anybody thus not converting anybody to an actual client. The third sign of fake engagement are looking at video views. You can pay for likes and followers, but you can't pay for views on Instagram!
Bots Really Love Their Emojis
Now, what if they are actually getting dozens of comments on their posts? Look at the content of those comments, are they all just emojis? Bonus points if they are "yellow" thumbs ups. Or "nice pic" -type comments.
Instagram is a great platform for small businesses and entrepreneuers because it allows you to connect with your potential customer-base on a more personal level. Empty likes and followers will not do that for people who decide to go that route.
A person with 500 followers actively engaging with 10 people can still turn into at least 1 transaction. Don't worry about the numbers on social media, it's the relationships that matter. If you wanted to learn more about authentic engagement on instagram, check out this blog post!