When We Dress for Success With High Heels & Brass Knuckles | Get Ready

Services for Real Estate Pros with RE/MAX Executive Realty 104763


After reading a “troubling” post this morning written by Margaret Rome, I thought I’d share my thoughts on this topic.  As I read that post, my blood began boiling and by the time I was at the end of the post, I was boiled over!!

It made me think about the many unsuspecting agents who receive a review of less than a 5-star ranking. Anything less than 5 stars is questionable to most potential buyers and/or sellers.  It’s human instinct to want only the BEST.  

Herein lies the problem. We have only a couple of options when the review is less than 5 stars. We can delete it; or leave it and take the chance of losing new business; or we can put on our “pissed off” hat.  I like the look of that hat on me!!!

What I would do is respond to that review.  I think “every review deserves a response,” and that’s common courtesy. When someone communicates with you, you respond, whether it’s online or offline.

My response for any comment less than 5 would be a polished and positive version reflecting why you might have received that number.  Tread lightly with the 4-Star, but as you strut your stuff in high heels you have the right to wear brass knuckles when needed. When you see that 1-Star dress for success….high heels and brass knuckles! 

This is your reputation at stake.  You cannot bury a negative review. Most people will read every review you have, and it only takes ONE to blur one’s vision!!  You know without a doubt THAT ONE review is THE ONE they will remember after having read all 60 reviews!!

Don’t allow that to happen.  You are not anyone’s lackey. You are a professional who does his/her job and does it well or you’d NOT have any 5 Star reviews.  The fact that it bothers you shouts out that it’s not deserved. Respond to it firmly, positively and professionally.

Those are my thoughts for the moment….. now I need to calm down and let my blood stop boiling!! Just saying….

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 08/20/2018 05:00 AM
  2. Ron Barnes 08/20/2018 06:40 AM
  3. Anna Hatridge 08/21/2018 05:55 AM
Real Estate Sales and Marketing
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Wear a Brass knuckles designed by Ming Yu Wang for $495? Ha ha.

Just be yourself. Honestly, the rating effectiveness are over exaggreted. Few bother to look at it as a way to judge people. If you have ware to sell you are worth 20 stars. As buyer agent it is through referrals. Most people in Silicon Valley skip that internet stuff going direct person to person. This is supposed to be where all the technology comes from.....

Aug 20, 2018 10:00 AM #51
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

People do read them.... those people are potential future buyers and sellers.... many do over-react, but if trash is stated about an agent who has never met the person who posts the review, it's just wrong.... it's wrong on many levels... Sam Shueh 

Aug 20, 2018 10:05 AM #52
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

The site that makes the sound of a dog when you step on it's tail is a shake-down site, nothing more.

When I was in the trenches, it was a pain for me.  I have countless things I could say about that site, and nothing of them positive.  Oh, like how they ran COMPETITORS ads through my "profile"  - "Hey Carla sucks, but here's 5 more agents, and lookie . . . they have better "stars" than she does" (I'm paraphrasing).  They COMMANDERED my URL website name, and added their barking dog .com name . . . and profitted from it, selling ads to my competitors.  

I regret to this day that I joined the site.  


Aug 20, 2018 12:55 PM #53
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara

Yep those sorts of reviews do make one's blood boil, especially when you know they are not deserved and are retaliatory. I think a polite and professional rebuttal will say it best...and then getting more 5-star reviews!!


Aug 20, 2018 06:03 PM #54
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Brass knuckles and weights from the gym! Really, Jeff Dowler, CRS has a better response.

Aug 20, 2018 06:13 PM #55
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I'm calling you when I need some serious muscle Barbara! It is interesting that some people think reviews are a one-way street and that they, by rights, will get the last say. I like the rebuttal idea and will now go and take a look for myself to see if anything needs to be done. Get those brass knuckles ready, just in case...!

Aug 20, 2018 06:56 PM #56
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

WOW a lot of posts on reviews today. Now, I need to go and check YELP :)

Aug 20, 2018 07:32 PM #57
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Now I have to go see what made your blood boil...

Aug 20, 2018 09:43 PM #58
Susan McCall, Independent Listing and Buyer Agent
Compass Realty Solutions - Portland, OR
Bringing buyers and sellers together!

Must be something in the air besides all the smoke from fires?  I'm going to go water my plants, then check the reviews!

Aug 20, 2018 10:13 PM #59
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m getting more out of this the second time around. Thank you again for posting! ;)

Aug 20, 2018 11:51 PM #60
Stu Hill
Glide GBS - Real Estate Marketing - San Francisco, CA
MAdMan (Real Estate Marketing & Advertising)

A star raiting online of 4.2 or above is considered to be excellent.


It is just as important to show people reading the reviews how you handle issues that come up. We are all human and problems do arise from time-to-time and it's never the problem as much as the solution. Five stars can look too curated.




Stu Hill


Glide GBS Real Estate Marketing




Tel: 646.838.0901


Aug 21, 2018 04:41 AM #61
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Great reminder to respond to all correspondence, good or not so good.  

Aug 21, 2018 05:44 AM #62
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - ok yes, your title really shouted out.  You must respond to those less than top reviews otherwise readers go with their review rather than your story.

Aug 21, 2018 05:50 AM #63
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Reviews are important for sure. I also wonder about the reviews that don't get posted but are by word of mouth. You ask a friend, colleague, etc if they have heard of Agent Amy and they have more than a negative mouthful to spew. Sometimes we don't know or hear those reviews. Watch the step in those high heels.

Aug 21, 2018 06:09 AM #64
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I often wonder what clients think when they don't leave 5 stars, and it is interesting when they leave 5 for some and not others, we do need to also look at the feedback and evaluate but also need to counter those that are unfair.

Aug 21, 2018 06:18 AM #65
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. What a title and you are so focused and this made me smile big.

Aug 21, 2018 07:14 AM #66
Team Worley
Worley Real Estate - Sacramento, CA
Broker/ Realtor

Nicely put, thank you for writing this

Aug 21, 2018 03:01 PM #67
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro Thanks for the mention. I appreciate a site that allows me to respond. And I did!

Aug 21, 2018 08:56 PM #68
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Can't agree more with responding to it firmly.  Correct the misinterpretations and provide color to the other side of the story.  Then let others judge who was right and wrong.  

Aug 23, 2018 12:27 PM #70
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Clarity and a neutral response can typically eliminate the emotion behind the review.  Very frustrating though!

Aug 23, 2018 06:26 PM #71
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