After reading a “troubling” post this morning written by Margaret Rome, I thought I’d share my thoughts on this topic. As I read that post, my blood began boiling and by the time I was at the end of the post, I was boiled over!!
It made me think about the many unsuspecting agents who receive a review of less than a 5-star ranking. Anything less than 5 stars is questionable to most potential buyers and/or sellers. It’s human instinct to want only the BEST.
Herein lies the problem. We have only a couple of options when the review is less than 5 stars. We can delete it; or leave it and take the chance of losing new business; or we can put on our “pissed off” hat. I like the look of that hat on me!!!
What I would do is respond to that review. I think “every review deserves a response,” and that’s common courtesy. When someone communicates with you, you respond, whether it’s online or offline.
My response for any comment less than 5 would be a polished and positive version reflecting why you might have received that number. Tread lightly with the 4-Star, but as you strut your stuff in high heels you have the right to wear brass knuckles when needed. When you see that 1-Star dress for success….high heels and brass knuckles!
This is your reputation at stake. You cannot bury a negative review. Most people will read every review you have, and it only takes ONE to blur one’s vision!! You know without a doubt THAT ONE review is THE ONE they will remember after having read all 60 reviews!!
Don’t allow that to happen. You are not anyone’s lackey. You are a professional who does his/her job and does it well or you’d NOT have any 5 Star reviews. The fact that it bothers you shouts out that it’s not deserved. Respond to it firmly, positively and professionally.
Those are my thoughts for the moment….. now I need to calm down and let my blood stop boiling!! Just saying….