You’re Unique, You Don’t SAY in your bio

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You’re Unique, You Don’t SAY in your bio

I can prove you are unique, it’s easy. I do fingerprinting. And while the statistic is that two people in six billion might classify the same; their fingerprints will be unique. There are some practical limitations to classifying fingerprints. So where am I going with this? My whimsical first thought was to have management modify the notes section to allow uploading a fingerprint image. Then, at last, the vast majority of member notes would have something truly unique.

First, I’m going to discuss the problem; somewhat briefly. Take about fifteen minutes; randomly roam around the country. Read a dozen or so notes sections. Soon you might come to the conclusion that they were written by the same person. Tired platitudes ring hollow, “reliable, dependable, responsible, friendly, professional”; the list is long and repetitions abound. Now picture yourself on the other side. You are reading the notes sections trying to decide who to call. After reading a few you can’t differentiate the notes of Sally from the notes of Fred.

The problem is that the writers are using the terms and accolades that should be in their reviews, as written by their clients. They are not talking about themselves, what they are doing is self praise; not self description. As example: “I do perfect signings”. The writer took “Chin did a perfect signing” and, with just a variation of author; made a (hoped for) client comment into self praise. Chin has to earn that comment, not bestow it upon himself.

So, if we are going to drop the BS, what should we write about? It’s as plain as that unique nose on your face! Write, in your notes section about yourself, and what makes you unique. It’s trite and overused to say “I’m dependable”; but there is a way to convey that image; and that’s what rings the bell. “I was raised in a military family with a rich heritage of responsibility and honor”. “My parents insisted I do my personal best in everything I do”. You’re not going find that unique self description often.

Sure, you can give the statistics, accomplishments and such; but what will stick in their mind is a true person to person reflection upon yourself. Some of you are probably horrified at the thought of letting your “shields” down. Well, it’s not a no holds barred question and answer session. You are totally in control of your notes section and can write, within reason; whatever you want. Your best shot at standing out from the crowd is to make a positive, lasting, impression. “You will know I have arrived by the immaculate and highly shined car in front of your house”; I’m sure you can do better; but it does present you as being meticulous, without using that word specifically.

Your uniqueness goes beyond your fingertips. You need to add a bit of you to your notes. The more you and the less “worn out phrases” the better. “When I bought my house the process was terrifying; I relate to the borrowers having been there”. Sure, it’s still selling; but, it’s not just stringing along a bunch of terms and high self adoration. Your background, experiences, upbringing, ethics and a whole lot more – define you. The artful part is blending some you with some what you can do, have done; and are genuinely good at. It does not hurt to mention that you enjoy it too. Take the time to really communicate with, not just to, your reader. For many reasons the site does not use pictures; which only show the superficial anyway. It is only with your words, open and honest; that you can project your uniqueness and that you are the one for the job.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 10/06/2018 01:52 PM
ActiveRain Community
New York
Anything Notary

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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Kenneth,

It is hard to escape your own uniqueness. May as well fly that flag.

Oct 01, 2018 05:39 AM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Kenneth- With so many agents out there, you need to show what sets you apart from the rest. Show them your uniqueness!

Oct 01, 2018 05:58 PM #2
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Unique...individual..bringing something different to every experience...that is what makes each of us...EACH of us..

Oct 06, 2018 01:54 PM #3
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Good food for thought.  A 'unique' description certainly helps the reader to visualize moreso than just 'fluff' words ... I appreciate your post and the way you demonstrated your point with helpfu examples too.  Well done!

Oct 06, 2018 02:04 PM #4
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Kenneth,
Glad Kathy Streib reblogged this.  We are all unique... and I never recommend people try to be like another agent.  We need to embrace our uniqueness and how we can use that to the benefit of our clients (and ourselves).

Oct 06, 2018 04:12 PM #5
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Thank you for writing this post. We fail at introducing ourselves and tend to use the same terms to describe ourselves. I'll try to do better.

Oct 07, 2018 04:58 PM #6
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

You've given several really good examples of being unique (the military reference, or parents insisting that you do your best.) They demonstrate uniquesness without being too personal - I like that!

Oct 13, 2018 09:38 AM #7
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Kenneth

I really like your points, and examples! I can certainly do a better job at demonstrating my uniqueness. I know I am, of course, but saying it in ways prospective clients will appreciate is a challenge.


Oct 13, 2018 05:36 PM #8
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree with you completely. I write a lot of agent bios and work hard to do just as you have suggested.

Oct 15, 2018 09:00 PM #9
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent exposition.  Thank you.

Nov 11, 2018 06:48 PM #10
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Kenneth Edelstein

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