Real Estate Agents - Reading is Fundamental

By
Real Estate Agent with Online Real Estate Agent Training

real estate classesWhen I was growing up there was an advertising campaign aimed at getting kids to read more books.

It was called, RIF or Reading is Fundamental.

I find myself saying this phrase to myself, numerous times throughout the week.  Why?  Because people, and more specifically, real estate agents don't read.

Agents are in such a hurry to get to the next client or the next appointment or the next "thing," that they fail to read.  It's as if reading takes up too much time so they call or text instead.  But if they actually took the time to read, they would find that it would save them time and energy and not annoy the agent they may be working with.

Showing Property

Take showing property for instance.

As a listing agent I am careful to input specific showing instructions into the multiple listing service.  Whether it's by appointment only, on electronic lockbox or call the showing contact, it's all right there in the MLS.

But what usually happens is that I get a phone call asking if the property is fully available or how do I show the property?  I get that some listing agents aren't as diligent about keeping their listings updated, so I can excuse the, "is it fully available" question.  What's annoying is the "how can I show it" question.

If you would read the showing instructions, I've told you how to show it.

Reading is fundamental.

I had an agent last week send me an email stating that he was trying to schedule a showing online, but the "Schedule a Showing" icon was gray and wasn't working.  I bit my tongue and responded saying that it's not available to schedule online because I have to check with the seller for every showing.  If he had only read the showing instructions they said, "Call Lister", not "Schedule Online."

Reading is fundamental.

What Does the Contract Say?

Then there are agents who ask whether or not their client can do "x."

I believe agents know the answer to the majority of the questions they ask, but they're hoping to get a different response from you.  Unfortunately, my response is generally, "what does the contract say?"  It doesn't matter what you'd like to have happen or what you want me to say, it's what's in the contract that matters.

Reading is fundamental.

The Listings Sent by the Buyer

When clients send you listings they want to see, take the time to look them up and read the entire listing and remarks.  Often times you'll find there is a reason why you didn't send this listing to them.

Ask your client if their criteria has changed because the listings they sent you don't match up to what they told you they wanted to purchase.  You'll find that many times they didn't realize that the property they sent you only had one bathroom or didn't have a basement or parking.  Just because your client didn't read the listing doesn't mean you should follow suit.

Reading is fundamental.

Know the Contract

Reading is a critical skill in life and as a real estate agent.  We should know the entire real estate contract like the back of our hand.  Not knowing it can cost our clients to lose a great deal of money or the house of their dreams.

Before asking a question, slow down.  Exhaust all of your resources.  Do a little research.  Read the fine print and see if you can find the answer on your own.  Then ask the question and get clarification if you must.

This is one of the most important aspects of your job.  Take it seriously.  Read.

Are real estate agents getting a bit lazy or is it just me?

Be prosperous!

Enjoy less stress by having smoother transactions by implementing these simple strategies today!

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In 2016, Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States.

Candy,  “The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success.

She is a firm believer in managing expectations.

Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience.

Candy’s unique training methods have shown agents what it takes to be successful!

Learn more about her training program at www.RLRETraining.com or send her an email at Candy@RLRETraining.com.

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Candy Miles-Crocker

Real-Life Real Estate Training

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Rainmaker
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Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

I called an agent today to schedule a showing. The person answering the phone didn't know "why I would call and not just schedule it online". I had to explain that the listing said to. Yes, reading is fundamental, so is the education of the office staff. 

Aug 23, 2018 09:50 AM #1
Rainmaker
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Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

That's the key Candy Miles-Crocker , reduce the stress.  Reading ACTIVE RAIN, does that count?  LOL-ROL!

Aug 23, 2018 10:05 AM #2
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Candy Miles-Crocker

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