It is difficult to remember selling is a very emotional issue. We had a woman call in tears. I heard my receptionist trying to calm the woman down. Her listing wasn't generating any showings...her bank and lawyers were questioning if she could or would sell.
This market has shown over and over if you are not priced right no one is going to show your property. The other thing it has shown is if now marketing effort is being made no one will know your home is for sale!
This poor woman is in the middle of a divorce. She has the home...listed it and now nothing is happening. Her situation is getting to her, sleepless nights, stomach problems, her work is a pressure cooker too!
She sobbed so hard my receptionist could not make out who she was or who's listing it was so we could pull up the stats, contact the proper agent. As my receptionist talked the lady started to get her emotions under control and thanked the receptionist for being so helpful.
My receptionist asked again in a soft voice the address of her property. I get a look over the receptionists shoulder...with a questioning expression. My receptionist repeated the address of the listing back to the lady. My receptionist being quick on her feet, jumped into the MLS and there it was...the illusive listing......somebody else's!
The poor lady had called the wrong brokerage! My receptionist had heard how the agent never calls her back. She had heard how the agent had made all these promises but nothing was happening...the SOB just wouldn't return her calls! She didn't have the right phone number for the brokerage and didn't even know the name of the company. She did say the agent was always late, didn't even show up on one of the open houses after advertising it.
My receptionist gave her all the information and hung up with the caller laughing over the mistake. The receptionist and person that handles all the showing appointments...has years of experience and it paid off....again! She too laughed when she got off the phone....and said, "WOW don't hire that agent"!
If you live in Michigan and are thinking of selling or your listing has expired give us a call for a personal marketing review designed specifically to meet your needs. Visit our website for over 30 FREE reports that could save you thousands of dollars in your next real estate transaction. Authorized HUD broker.