This would be my definition of advertising.
It is my job to let the folks know we are in real estate! It is not their job to remember!
Half of advertising does not work but what we don't know is which half.
Below is where this idea came.
''John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a "pioneer in marketing”. He is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half”.
Thinking about the different kinds of advertising,
I just made this quick list, put them in alphabetical order
but I did not count them.
Door to door
Please feel free to add to the list of marketing and advertising?