What Is Advertising ? Let Me Count The Ways

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/5f4p

 

 

This would be my definition of advertising.

It is my job to let the folks know we are in real estate! It is not their job to remember! 

 

 

Half of advertising does not work but what we don't know is which half.

Below is where this idea came.

 

''John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a "pioneer in marketing”. He is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half”.

 

Thinking about the different  kinds of advertising,

I just made this quick list, put them in alphabetical order 

but I did not count them.

 

 

Bill boards


Blogging


Brochures

 

Bumper Stickers


Charitable sponsoring

 

Clothing 


Digital


Direct mail


Door to door


Email blasts


Flyers


Grocery carts


Internet

 

Kiosk

 

License plates


Magazines


Mailings


Networking


New papers


Online directories


PR agent


Place-mats


Podcasts


Print media

 

Public speaking


Radio


Robocalls/automated calling


Signage


Sky


Social Media


Sporting events

 

Spam


Telephone


Television


Trade shows


Transit


Video

 

Vehicle wraps


Webinars

 

 

Please feel free to add to the list  of marketing and advertising?

 

Margaret Rome

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 08/29/2018 04:16 AM
  2. Ginger Harper 08/29/2018 08:42 AM
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Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Debe Maxwell, CRS Now my dear lady, if we knew that...we could cut back on all the farming.

Aug 29, 2018 10:02 AM #22
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John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Good stuff, Margaret!  That's a pretty comprehensive list, we're always looking for ways to be creative in our marketing - but the 50% thing is spot on --- some ideas we think will be hits and they fall flat.  Other times business comes in from ideas we had no idea would get anywhere.  

Aug 29, 2018 10:13 AM #23
Rainmaker
554,350
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I can't think of anything you may have omitted, Margaret. While we can use "Internet" in a number of ways, it all falls under the general umbrella. Same with social media. You have a comprehensive list.

Aug 29, 2018 11:27 AM #24
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

John Meussner You've got some pretty good ideas yourself. You might want to take a look at  my latest post

Aug 29, 2018 11:50 AM #25
Ambassador
2,829,120
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Pat Starnes-Front Gate Realty There are so many ways to keep ourself in front of the public. Always good to see you.

Aug 29, 2018 11:53 AM #26
Rainmaker
105,638
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Hi Margaret, thanks for pointing out all the methods and tactics out there to get our message across.  I think we use less than 10%!!

Aug 29, 2018 12:59 PM #27
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

John Henry The phone, if used, is still the best!

Aug 29, 2018 01:10 PM #28
Rainmaker
2,119,428
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Internet, hands down, for a person like me who doesn't much like to get off her big ol' butt, is my marketing tool of choice.

Aug 29, 2018 04:19 PM #29
Rainmaker
3,044,755
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Margaret --- thank you for the John Wanamaker quote - a true advertising classic.

Aug 29, 2018 04:21 PM #30
Rainmaker
1,450,965
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

What doesn't work? In my experience, kids' baseball team sponsorships and placemats. We did those and didn't get any clients directly from those sources.

BUT you never really know, because all of the things you do build upon each other. Every time a prospect sees your name and face in another spot they're reminded of you. Which sighting is the one that tips the scales and makes them choose you?

A fun thing with the placemats: We had our monthly breakfast meetings at the cafe with our agency name and photos on the placemat. One morning there were "out of towners" across the room who kept looking at the placemats and then back to us as if they were thinking - "Is that really them?

Aug 29, 2018 09:39 PM #31
Rainmaker
11,868
Missy Banks
Allen Tate Real Estate | AgentBecky.com | MissyBanks.com - Charlotte, NC
AgentBecky.com CHARLOTTE HOMES FOR SALE

I am thrilled to have found this group.  I need to get out of my "box"!!!

 

Aug 30, 2018 07:16 AM #32
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents  For someone who doesnt like to get off her butt....you sure do a heck of a lot business!

Aug 30, 2018 12:59 PM #33
Rainmaker
730,820
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

License plates is sure an obscure way to get an advertising message out there.  If it works, it works though. 

Aug 30, 2018 12:59 PM #34
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Marte Cliff Everything works sometimes and nothing works all the time. And only you can make the decision. Always good to see you. 

Aug 30, 2018 01:02 PM #35
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kevin Mackessy 

I had these plates even before real estate!

Margaret Rome MRome tags

Aug 30, 2018 02:01 PM #36
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Missy Banks Welcome to AR and glad you found this group.

Aug 30, 2018 08:26 PM #37
Rainmaker
937,286
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So many great comments here. We all go through this day in and day out.  Some marketing is static and some we have to rinse and repeat. It's sticking with it that's the problem. You are awesome at marketing and from your list, I bet you dominate your market!

Aug 31, 2018 01:25 PM #38
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Jan Green  It's like the Nike swoosh...reminding others that you are in business.

Aug 31, 2018 03:06 PM #39
Rainmaker
937,286
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Margaret -  you're a welcome chuckle today!  Have a great day today and Happy Labor Day weekend!

Aug 31, 2018 03:13 PM #40
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

And a Happy Labor Day weekend to you Jan Green 

Aug 31, 2018 03:37 PM #41
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