Top 4 Websites for Real Estate Reviews

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

Top 4 Websites for Real Estate Reviews - (One Woman's Opinion!)

Real Estate Agent ReviewsTammy Lankford, challenged us this month beyond many of our comfort zones with regards to testimonials/reviews from our clients. We've all read that the best time to have a review written is ____ or the best way to ask for a review is ____. Fill in the blanks - everyone has an opinion and at this very moment, here is mine, for what it's worth!


I'm not one to ask for reviews - that is just not something that I will ever be comfortable doing! I will, however, offer a link to clients when they ask. However, I'm notorious for saying I'll send them a link and then realizing that today is moving day or tonight they'll be in a hotel or flying to their destination city or...whatever the reason, I don't want them to feel like I've asked them to do something that they don't really have time to do! I feel like I'd be being inconsiderate of them if I did. So, I wait. 


After a bit of waiting, I then get that uncomfortable feeling again - of asking! I don't feel like, at that point in time, I'm getting an unsolicited review. I much prefer them to be unsolicited! So, basically, if I get them, the clients find the means and provide them at their leisure. 


However, when they ask where I want them to leave a review, here are my 4 top sites:

1. Your own website!  We often hear, "Oh, you HAVE to have your clients leave you a review ___ or you won't have any web leads. They'll see that others have 20+ reviews and they'll think you're inexperienced." Well, that's not always the case. If your site has even decent search engine optimization, buyers are reviewing multiple sites and the testimonials on each of them.


Our website has a direct url pointed to the page so that buyers and sellers can find the page with one click when I send out the link: That link takes them to the review page where there is a button to click to leave a review. The plug-in alerts us when a review has been posted on our site so that we can email that client, thanking them for their testimonial.


We have a second one but, this one doesn't auto-post to the site. It is in the 'draft mode' for us to review before we manually post. I don't use that one often at all because it requires another step to then, post the review.




2.  Zillow - As much as we all have trouble embracing the site, know that your clients are often frequenting the site. The problem our clients experience when leaving a review there is that they are required to register - it's not an easy process. Plain and simply, it's a hassle and I do not send my clients there. If they leave one there, great. If they ask where to leave a review, I send them to my site!





3. Google -  Peter Mark would probably tell us that Google is the #1 place to leave a review. Client reviews here propel those 'ranked' websites approximately 8.5%. You may not think that is worthwhile but, in my opinion, every little bit helps.



As you can see, I really need to work on my Google reviews!!




4. Realtor .com - Reviews here don’t show up on the listing page for a property. However, when a homebuyer goes to Realtor .com in search of a local buyer’s agent, the search results show the number of reviews. When the consumer clicks on your profile, they can then read the reviews.


RealtorDotCom Reviews


When someone Googles your name, your reviews page will rank highly in the search results.




BONUS TIPS: More and more of our clients are following us on Facebook. It is virtually effortless for them to leave a review there as well. Some also prefer to have their reviews left on Yelp. I have not found that a lot of people are searching for real estate agents there, based on information from local agents who spend money to rank on the site. You may want to investigate that venue as well with regards to your own area; some agents are having success with Yelp in various parts of the country.

Gabe Sanders recently pointed out that we do have a testimonials area here on ActiveRain that we can enter our reviews. That is forgotten territory to many of us so, perhaps that's something we all need to work on!


Lastly, Google yourself. Your Google business will appear, with quick-access links to add photos, posts, etc. right there. It's easy-peasy and helpful in following your intel also. You can dig deeper into your insights with the click of a button. Here is my search this morning (I just search my name), showing me what I really need to work on Google-wise!


Google Yourself*As you can see, in the last 14 days, 523 people have Google-searched my name. That seems like a lot but, it could be agents, it could be clients of another agent who are on the other side of a deal with me or it could be the consumer looking for a buyers agent or a listing agent. Having reviews to show on Google can be beneficial in more ways than one. Yes, I really need to work on getting more Google Reviews!




Establish what works for YOU in your area. This is something that can change so, if you think you've got it figured out, just know that the algorithms may have changed since you last checked. Analyze your data on a regular basis and shift as necessary.


© Debe Maxwell | The Maxwell House Group | | Top 4 Websites for Real Estate Reviews


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Fred Griffin, on leave of absence from ActiveRain 08/31/2018 09:42 PM
  2. Gabe Sanders 09/12/2018 11:00 PM
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Debe

Thanks for the tips. I, too, am not good about asking for reviews and prefer those who ask if they can provide one. Seems like many I ask say they would be pleased to but getting it done is another matter.


Sep 04, 2018 06:04 PM #52
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for the great post Debe Maxwell, CRS ... I can totally identify with some of your comments about asking for a referral.  I googled myself and am not sure I found the same information you shared above.  But I do have reviews on Zillow, Yelp, Google and on my website.  Have to work on Google more.

Sep 04, 2018 06:26 PM #53
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Ours is a WP plug-in that posts the reviews as written. We can, however, write a response to the reviews though, Tim Maitski! I've had to do that on FB when people wrote something on my FB biz page and they don't even know me - muchless worked with me! 

Sep 04, 2018 06:42 PM #54
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I think those sites have a reduced number of buyers these days too, Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, due to the massive number of buyers who start a search on the ZTRs of the world. They are then sold to paying members and don't do a search for a real estate agent like they used to. It's sad, isn't it?

Sep 04, 2018 06:44 PM #55
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Hannah Williams! I have decided to give them that link (to Google) when they ask. Regardless of the pressure to obtain reviews, there's nothing like seeing that email notification that someone has left you an unsolicited one and I still find it very uncomfortable to ask!

Sep 04, 2018 06:46 PM #56
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That's a great idea, Jennell Alexander - asking early on when they DO have more time to write one. Thanks for the suggestion!

Sep 04, 2018 06:47 PM #57
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You're so welcome, Peter Spain! I hope it helps!

Sep 04, 2018 06:47 PM #58
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

My method is exactly as you stated, Jeff Dowler, CRS! When they ask, I share and some do provide one...others get busy and forget. That's okay - especially when they send me their family, friend or co-worker to work with. The testimony doesn't have to be 'written,' does it?!

Sep 04, 2018 06:49 PM #59
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

You're welcome, Diana Dahlberg and thank YOU!

I really need to focus more on Google but, it's just not a site url that I know off of the top of my head. I can easily send them to my website because I have a memorable domain name that I can just spout off when they ask! LOL

Sep 04, 2018 06:51 PM #60
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

If our business depended on reviews in these sources we wouldn't have any...not our thing really..when people ask...we do refer them to different soures depending on their location.

Sep 05, 2018 05:20 AM #61
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Interesting post.    I get consistent business from people who did Google searches.   Also consistent from YELP even though I only have a couple of unsolicited YELP reviews.  Maybe it's an SF Bay Area thing.   On Zillow, I have more reviews, but there's also more agent competition.       The point is, always ask people how they found you.

Sep 05, 2018 08:45 AM #62
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great post, Debe Maxwell, CRS. While asking for reviews is a bit uncomfortable for some, at times you have to ask if you want one. It isn't as though they aren't willing to do it or won't give you a good review, it's just that people get busy and don't carve out the time to do it. One thing I wish was available (and if it is, someone PLEASE tell me!) was to have a review written about you on one specific website automatically populate other sites as well. It isn't practical to ask a client to write a review about you on 4 or more websites.

Sep 05, 2018 12:18 PM #63
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

At the time of Closing, I provide a postcard with a list of websites where clients can leave me reviews, Debe Maxwell, CRS ... few do, but I'm very grateful to those that take the time to take action. 

It seems many are hesitant to go to these sites (or publicize any financial action on their part) ... so I find that my best technique for capturing referrals is old-fashioned email.  They'll write me there.  In return, I must ask for their permission to post their reviews/referrals elsewhere, but that is something I'm more than happy to do.  It's MY time and effort ... not there's.  That seems to make a big difference as it's simple and easy and they're already comfortable communicating with me in that manner.  

I (or Marilyn) then add the reviews/referrals received in a myriad of places ... my website being the best.  Yelp, AR, Facebook, Google, Pinterest Board, and Twitter ... all are other places they get posted.  You can't escape me!!!


Sep 05, 2018 12:47 PM #64
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Like you, I hesitate at times asking for a review. However, if pp find me online because of my reviews, then I do ask them to review me! My ask comes at closing, saying I will send them a link in a few weeks after the chaos of the move has settled in. Sometimes they will review me, sometimes they don't.

Sep 05, 2018 01:13 PM #65
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Reviews are great! I appreciate your list and will have to make sure I send out review requests more often.

Sep 06, 2018 07:40 AM #66
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Great information. This is something I've been needing to work on. 


Sep 06, 2018 08:32 AM #67
Tony Kim - Property Sales Listing Broker Commercial
Commercial Real Estate - Los Angeles, CA

Debe Maxwell - Good article for different websites!

Tony Kim - Los Angeles Commercial Real Estate Sales - Listing Agent



-  Professional Listing Agent for Sellers

-  Specializing in Selling Properties for Top Dollar!

Sep 06, 2018 04:07 PM #68
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your list of best places to gain/garner client testimonials.  I haven't been as good at this as I should.  I prefer to deal with them one at a time based on demographic.  Younger folks like to click on links to go directly to a site to leave reviews as they have time.  I've received notes from others and transcribe them onto my website.  It seems to vary.  But one thing is for sure, I have to be consistent!

Sep 09, 2018 04:03 PM #69
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Great post Debe!  I am with you and find it hard to ask for reviews... but emailing the request makes it a bit easier.  Thanks for sharing!  K

Sep 09, 2018 10:22 PM #70
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

That is a great blog for reference Debe. Your comments above show all of us appreciate your views...

Sep 13, 2018 08:44 AM #71
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