If You’ve Switched Brokerages, Remember This Step

By
Services for Real Estate Pros with Marte Cliff Copywriting

Switching brokerages – or opening your own – is a lot of work. Your information needs to be updated with the real estate commission, MLS, your E&O provider, and on and on.

At the same time:time to update

  • You have to have new business cards and other marketing materials printed.
  • You have to update the pages on your website where the brokerage was mentioned.
  • You have to let everyone on your contact lists know about the change – possibly by writing a good letter telling them how the change will benefit them.

In all of that busy-ness, don’t forget about your social media sites.

First, there are the sites you use regularly, like Active Rain. You’ll probably remember to update them. But then there are the ones where you may have started to set up a profile, but never finished. Or, you finished, but you haven’t been there in months (or years), so they’re easy to forget about.That doesn't mean no one else is ever going to see them.

Every now and then I come across an agent who is shown as working with one brokerage on one site and a different brokerage on another. It could be confusing for a potential client!

If you’ve ever posted articles on article sharing sites like EzineArticles.com, you also need to go there and update your author “signature.” In spite of my best intentions, I haven’t posted there in years, but some of my earliest articles still get traffic. Yours probably do too.

Look beyond the statistical information on all of those sites. If you’ve posted your bio or a short profile, check to see if you mentioned the brokerage name in the copy itself.

Some agents do include the reason why they chose the brokerage in their profiles. If you did, be sure to change it! It could be a little embarrassing if you now have your own brokerage but are still telling visitors why the one you left is superior.

As long as you’re looking at your bio, check to see what else needs an update.

  • If you’ve said how many years you’ve been in business, switch that to say what year you started. Then you won’t have to remember to change it each year.
  • If you have achieved a sales record, earned a new designation, or won an award since the last time you updated your bio, add it now, before you forget.
  • On the personal side, if you have welcomed a new family member, started a new hobby, begun volunteering with a non-profit, waved a child off to college, or gotten a new puppy, add the news to your bio. Those are the kinds of details that make you “real” in the eyes of your prospects, so mention them.

And if you still don’t have a bio…

Come to Copy by Marte to see why your bio is so important, then get in touch! I love writing to make agents look good.

Graphic courtesy of Stuart Miles @freedigitalphotos.net

Comments (44)

Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dana Basiliere I'll look forward to reading that post!

Myrl Jeffcoat - It's annoying how some things can "hide in plain sight" like that! Glad you caught it now.

Karen Feltman You are very welcome! I'm glad my post was a help to you.

Sep 05, 2018 03:29 PM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Super. We should keep a list from day 1 of all the sites we register on. It would be like taking pictures of everything in your wallet to have in case it gets lost or stolen!

Sep 06, 2018 07:43 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You are so right, Anne Corbin - and it wouldn't be a bad idea to start now, making note of every place you find yourself.

Sep 06, 2018 09:11 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

There are several agents in my market with various wrong brokerages on their social media/AR profiles.  I just shake my head at two things. 1- they don't change it and 2- their broker doesn't check it.

Sep 06, 2018 09:20 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammy Lankford, I suppose the broker thinks that isn't his/her job - and the agents probably just forget.

That's OK - you don't need your competition to look their best.

Sep 07, 2018 10:22 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte what a great post, I remember when Prudential switched to Berkshire Hathaway I would Google my  name and see what popped up and there were so many places that I forgot that I needed to change my name... I even found places it still had my pre Prudential contact information... not an easy task to clean up. Endre

Sep 08, 2018 10:59 PM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations on your feature recognition.

These are good reminders to share.

Sep 10, 2018 05:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. I've decided that we should all start keeping a master list of every place we post a profile or put a professional signature to a blog post.

 

Sep 10, 2018 12:54 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Roy Kelley - I appreciate your good will!

Sep 10, 2018 12:54 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Marte -  people tend to forget how many sites they have used.  We should all make a list so that we can update everything when the need arises.

Sep 11, 2018 05:38 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think so too, Grant Schneider. I expect there are a few well-organized people who have done just that. Unfortunately, I'm not one of them. I'm not an agent so haven't changed brokerages. I have, however, switched primary websites and email addresses, so need to update those mentions.

Sep 11, 2018 10:31 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

There are many steps and thank goodness we have a checklist to follow. The online places are the ones most often forgotten.

Sep 11, 2018 08:48 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yes they are, Debbie Reynolds. Especially those sites where you might not have visited for months. 

Sep 11, 2018 09:30 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Thanks, Marte. I'm about to officially switch next week and have a long list of where I need to update.

Sep 15, 2018 05:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

If you're moving, you have a good reason, Nina Hollander - which means it's exciting! You do have your work cut out in making all those updates, but it will be easier with your list.

Wishing you well in the new brokerage...

Sep 15, 2018 07:52 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Marte Cliff thanks, Marte. As I've moved before several times, I know the drill... it's time consuming but somehow always gets done. And my new brokerage will also be helping.

Sep 15, 2018 07:53 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

That's good Nina Hollander - it's always nice to have a little help with a big job.

Sep 15, 2018 08:53 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You’re totally right. That’s really not the time to skip steps or being thorough. Great post!

Sep 19, 2018 11:18 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Marte Cliff

Nina Hollander I get by with a little help from my friends, as the Beatles use to say. Sometimes it can be that simple. Thanks, ladies.

Sep 19, 2018 11:21 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Laura Cerrano - it's nice that you can be "all over" the web, but does make for a lot of places to go when you make a change.

Sep 20, 2018 09:30 AM